Niyati Rohan Srivastava
Performance Marketing Team Lead
GURGAON
Summary
With a proven track record in driving growth through performance marketing and data-driven strategies, I specialize in optimizing ROI across paid digital channels. My expertise lies in running high-impact campaigns, leveraging analytics to inform decisions, and achieving business objectives through continuous optimization.
I'm passionate about staying at the forefront of digital trends, testing new approaches, and leading teams toward innovative, data-backed success.
Overview
9
9
years of professional experience
4049
4049
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Performance Marketing Lead (Global Team)
Corporater
07.2022 - Current
- Implemented pay-per-click campaigns to increase website traffic and conversions – LinkedIn, Microsoft, Google Ads & YouTube
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Devised effective link-building campaigns to increase website authority and visibility.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Implemented automation tools to improve efficiency and effectiveness of marketing efforts.
- Developed comprehensive reporting processes to track key performance indicators efficiently.
- Coordinated closely with regional sales teams to ensure seamless handoff between marketing-generated leads and account management.
- Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
- Collaborated with creative teams to produce high-quality content tailored to target demographics.
- Increased campaign effectiveness by implementing data-driven performance marketing strategies.
- Managed cross-channel campaigns, resulting in higher conversion rates.
- Streamlined bidding strategies for paid search and display campaigns, maximizing return on ad spend.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Maintaining directories and other paid marketing listing channels and software directories.
- Creating and optimizing Landing Pages for campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Digital Marketing Executive (Global team)
Corporater
01.2020 - 09.2021
- Created and managed social media campaigns to increase brand engagement - LinkedIn, Twitter, and Facebook.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Coordinated marketing material and content for global events and online webinars.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 45%.
- Researched private and public Global Sales Tenders for Sales enablement.
Brand Ambassador
Bank of America – Merrill Lynch
10.2018 - 12.2018
- Promoted career events around the United Kingdom and bringing in students for the same.
- Grew social media awareness for university events.
Assistant Manager
Wealth Advisors India Pvt Ltd
05.2017 - 06.2018
- Social media management and content creation.
- Marketing campaign designing and execution (Facebook and Google – Organic and Paid).
- Running and editing WealthIdeas (monthly investment education newspaper).
Audit Intern
K.Kishore & Co. Chartered Accountants
11.2016 - 12.2016
- Verification of Liabilities and Assets.
- Vouching of transactions and impersonal ledger.
Financial Analyst Intern
Mecheri Smart Capital Pvt Ltd
05.2016 - 07.2016
- Documented and analyzed financials of investee companies.
- Analyzed the financial status of an ongoing project for one of the Companies (Livia Spaces).
Education
Master’s - Masters in Management, Major: Marketing
University of Liverpool (ULMS)
12-2019
B. Com - Finance And Accounting
Stella Maris College, Chennai
05-2017
High School Diploma -
Good Shepherd Mat. Hr.Sec School, Chennai
04.2001 - 01.2014
Skills
Microsoft Excel proficiency
Report generation
Data analysis and research
Teamwork and collaboration
Decision-making
Team building and leadership
Effective communication
Budgeting and Forecasting
Certification
Google Analytics for beginners Certification, 08/01/22
Personal Information
Date of Birth: 03/30/97
Awards
- ULMS Future Leaders Masters Scholarship, 2018-19, Full fee waiver
- Best Installation Award, Rotaract District Council 3230, 2016-2017
- Best RYLArian award, 2016
Timeline
Performance Marketing Lead (Global Team)
Corporater
07.2022 - Current
Digital Marketing Executive (Global team)
Corporater
01.2020 - 09.2021
Brand Ambassador
Bank of America – Merrill Lynch
10.2018 - 12.2018
Assistant Manager
Wealth Advisors India Pvt Ltd
05.2017 - 06.2018
Audit Intern
K.Kishore & Co. Chartered Accountants
11.2016 - 12.2016
Financial Analyst Intern
Mecheri Smart Capital Pvt Ltd
05.2016 - 07.2016
High School Diploma -
Good Shepherd Mat. Hr.Sec School, Chennai
04.2001 - 01.2014
Master’s - Masters in Management, Major: Marketing
University of Liverpool (ULMS)
B. Com - Finance And Accounting
Stella Maris College, Chennai