Niyati Ingale Sharma
Summary
With over 10 years of experience in digital marketing, I currently lead and contribute to branded content initiatives at Condé Nast India, working across marquee titles, including Vogue India, GQ India, Architectural Digest India, and Condé Nast Traveller India. My role focuses on delivering high-impact content that aligns seamlessly with client objectives, while staying true to each publication’s editorial voice.
Over the course of my career, I have driven 360° digital marketing strategies for leading personal care brands across the L’Oréal and Hindustan Unilever portfolios, including L’Oréal Professionnel, Kérastase, Lancôme, Kiehl’s, Redken, Dove, Lakmé, TRESemmé, Dermalogica, and Simple.
My work sits at the intersection of strategy, creativity, and execution—shaping brand narratives while delivering measurable impact.
Overview
14
14
years of professional experience
Work History
Project Lead
Condé Nast India
07.2025 - Current
- Leads end-to-end branded content projects across Vogue India, GQ, Architectural Digest, and CN Traveller India.
- Drive concept-to-execution workflows: creative development, client alignment, cross-functional coordination, and timely delivery.
- Ensure all content is on-brand, on-message, and optimized for platform nuances, while meeting client goals under tight timelines.
- Manage stakeholder expectations and last-minute pivots without compromising quality or brand integrity.
- Oversee multi-format campaigns (video, digital, print, social), ensuring seamless integration of editorial and commercial objectives.
Sr. Creative Lead
Schbang
09.2024 - 06.2025
- Led creative campaigns for luxury beauty brands including L’Oréal Professionnel, Kérastase, Kiehl’s, Lancôme, and Redken.
- Collaborated with Business Development team to craft effective strategies and pitches.
- Streamlined workflows to ensure seamless project delivery.
- Built high-performing teams focused on achieving results.
- Converted clients through compelling presentations that articulated brand value.
Head - Content & Social Media
The Good Creator Co
03.2022 - 09.2024
- Developed content strategies for Be Beautiful’s social media platforms including Instagram, YouTube, and Pinterest.
- Created monthly content calendars to optimize engagement across channels.
- Translated client briefs into actionable content strategies.
- Maintained consistent communication with clients for project alignment.
- Conducted trend analysis to inform content direction.
- Executed cross-platform promotional campaigns to enhance brand visibility.
- Coordinated offline and online events to boost audience interaction.
- Managed all phases of video production, overseeing a team of over 15 individuals and talents.
Creative Producer & Content Creator
Worldwide Media
01.2019 - 03.2022
- Created engaging content for Be Beautiful's social media platforms.
- Hosted live sessions to effectively engage audiences.
- Conducted interviews with celebrities and industry experts to enhance content relevance.
- Covered events and activations to showcase brand initiatives.
- Developed monthly content calendar while ideating innovative IP properties.
- Managed pre-production activities, including styling, set design, and prop selection.
- Coordinated logistics during production for seamless execution.
- Provided creative feedback on video assets during post-production.
Content Producer
NewGen Internet Works
07.2018 - 01.2019
- Hosted live show Glamrs Hindi, engaging diverse audiences effectively.
- Developed and implemented innovative content strategies for brands including Maybelline, Sunsilk, Dove, and Nivea.
- Managed complete pre-production, production, and post-production processes to ensure high-quality output.
- Oversaw online reputation management across all social media platforms for enhanced brand image.
Digital Writer
Freelance Writer/Digital Marketing
06.2015 - 01.2018
- Executed digital marketing strategies for interior painting brand Dustlesspainting.
- Developed content for website to enhance user engagement.
- Wrote SEO articles and blogs to improve online visibility.
- Acquired new clients through targeted outreach initiatives.
Assistant Producer
CNBC-TV18 | Network18 Group
06.2012 - 06.2015
- Strategized editorial content for shows including Markets Today, India Business Hour, and After the Bell.
- Prepared run orders to ensure smooth show execution.
- Compiled, edited, and researched relevant data to enhance show quality.
- Created infographics to visually represent complex information.
Education
MA - International Broadcast Journalism
Birmingham City University
Birmingham, United Kingdom01.2012
Bachelors Of Mass Media -
Ramnarain Ruia College
Mumbai, India01.2009
Bachelor of Arts - Arts
Ramnarain Ruia College
Mumbai, India01.2006
SSC -
Vasant Vihar High School
Thane, India03.2004
Skills
- Content strategy and branding
- Stakeholder engagement
- Campaign management
- Effective communication
- Cross-functional teamwork
- Digital marketing expertise
- Project planning
- Client relationship building
Top Brand Experience
- Vogue India, Architectural Digest, GQ, CN Traveller
- L’Oréal Professionnel
- Hindustan Unilever
- Tanishq
- Lancôme
- Kérastase
- Kiehl’s & Redken
- Flipkart
Events
- The Himalayan Knot Design Prize
- Lakmé Fashion Week
- Filmfare
- Grazia Beauty Festival
- Luxe Rose Gold Awards
Languages
English, Hindi, Marathi 100%
Timeline
Project Lead
Condé Nast India
07.2025 - Current
Sr. Creative Lead
Schbang
09.2024 - 06.2025
Head - Content & Social Media
The Good Creator Co
03.2022 - 09.2024
Creative Producer & Content Creator
Worldwide Media
01.2019 - 03.2022
Content Producer
NewGen Internet Works
07.2018 - 01.2019
Digital Writer
Freelance Writer/Digital Marketing
06.2015 - 01.2018
Assistant Producer
CNBC-TV18 | Network18 Group
06.2012 - 06.2015
MA - International Broadcast Journalism
Birmingham City University
Bachelors Of Mass Media -
Ramnarain Ruia College
Bachelor of Arts - Arts
Ramnarain Ruia College
SSC -
Vasant Vihar High School