NIYATI SHAH
Gurgaon
Overview
5
5
years of professional experience
1
1
Certification
Work History
Area Manager
GIVA
Bangalore
11.2025 - Current
- Delivered 105% target achievement for initiative to push toe ring and anklet as category.
- Delivered 8% year-on-year growth for the cluster in December.
- Collaborated with the BTL and VM teams to take the junk jewelry exchange fest door-to-door, collecting over 4,000 pieces.
- Increased the number of customer calls per day per store from 30 to 100.
- Increased silver units per transaction from 1.7 to 1.98 for December.
Management Trainee
Hero Motocorp
Gurgaon
06.2025 - 11.2025
- Led survey of 36 dealership leaders in Delhi-NCR, identifying key bottlenecks in Green Dealership rollout.
- Ideated #WeCare recycling initiative, to divert 200 kg of plastic/month from landfills.
- Converted 20 dealerships to dry wash, projecting 200% annual ROI and saving 400 liters of water per dealer per month.
- Mapped VIDA website customer journeys for seven markets, tailoring features to local nuances for stronger customer resonance..
- Created agency briefs, evaluated and onboarded partners, co-developed brand genesis, and charted pre-launch deliverables.
- Co-developed a business case, supporting VIDA’s multi-country launches.
- Secured approval for the Paris Marathon 2026 activation, projected to engage over 55,000 runners and 740,000 viewers.
Sales & Marketing Intern
Hindustan Unilever Ltd
Mumbai
04.2024 - 06.2024
- Led 60+ hours of consumer connects with 54 women across 9 cities closely exploring their lifestyle and moisturization needs
- Implemented consumer segmentation across MATKA using penetration and consumption data from the Kantar household panel.
- Pitched three innovative concept grids for Vaseline Deep Moisture and tested them with 36 consumers across the MATKA cluster.
- Identified triggers & barriers and uncovered the significance of communication insight among women across MATKA and NEC
- Differentiated Ad heuristics for NEC and MATKA by analyzing 10+ campaigns by leading brands in the body lotions category
Full Stack Development Intern
Commerce Pundit
Ahmedabad
01.2023 - 06.2023
- Developed a dfinity-based blockchain trading platform (web3 app) which enabled trade of NFTs guided by money market protocol
- Created a personal website and blog app using front and backend technologies like HTML,CSS, Javascript, Reactjs, and Nodejs
Marketing And Sales Intern
The Footlight Theatre
Ahmedabad
04.2023 - 05.2023
- Spearheaded market research for over 100 corporate clients and effectively segmented them to identify high-value opportunities
- Developed targeted marketing collaterals & presentations to communicate product offerings to senior leadership of different clients
Product Engineering Service Intern
einfochips
Ahmedabad
01.2022 - 07.2022
- Led self-driven quality assurance initiatives, mastering Selenium automation and Flask framework to write test case scenarios
- Created a data automation project for e-commerce websites, enabling trend analysis of best-selling products and price comparisons
Marketing Intern
Digital and Beyond
Ahmedabad
02.2021 - 08.2021
- Increased footfalls by 35% and visibility by 20% through organizing successful, high-impact events for Renaissance Ahmedabad
- Achieved 17.5% follower growth and 30% engagement increase on Instagram in 5 months for The Couture by KJH lifestyle brand
- Drove 10% follower growth & boosted engagement by 20%, revamping in-house social media strategy for enhanced performance
Education
PGDM, Marketing -
MICA
Ahmedabad12.2025
B.Tech - Information And Communication Technology
Pandit Deendayal Petroleum University
Gandhinagar12.2023
Class XII - GSHSEB
AG High School
Ahmedabad12.2019
Class X - GSHSEB
AG High School
Ahmedabad12.2017
Skills
- HTML
- CSS
- Python
- SQL
- Excel
- Consumer segmentation
- Market research
Certification
- Brand Identity and Strategy, IE Business school and Coursera, 2023
- The fundamentals of Digital Marketing, Google, 2023
Accomplishments
- Academic Competition, 3rd rank, AG High School
- Competition, National Finalist (Top 10) out of (849 Teams), Brainathon: The Great Brand Explosion, BlinkX by JM Financials,
- Competition, National Winner (out of 531 Teams), Brand Sprint Trilogy (Welingkar Institute of Management Development & Research)
- Social Work, Organized test camps, distributed 64 relief kits, and inspired adherence to guidelines during COVID-19, 2021
Live Projects
Amul (GCMMF) Rural Immersion:
- Spearheaded cattle feed market study for Amul (GCMMF), conducting 33 stakeholder interviews across 12 talukas for key insights
- Generated 12 high-value supplier leads, each adding 50-100 tonnes of business per month, unlocking penetration opportunities
Groww cultural analysis and application
- Recommended strategic communication routes by decoding cultural shifts from 35 in-depth interviews on money and investments
- Mapped narrative patterns in 20+ ad campaigns using the Generative Trajectory Map framework to guide messaging
Languages
- English
- Gujarati
- Hindi
Areas Of Study
- Research Methodology
- FMCG Branding
- Insight Mining
- B2B Marketing
- Strategic Management
- Analytics Technologies
- Strategic Media Planning
- Tech-tonic shift Consumer-tech Campaign Management
- TV OTT Business and Distribution Strategy
- Media Platform Analytics
Timeline
Area Manager
GIVA
11.2025 - Current
Management Trainee
Hero Motocorp
06.2025 - 11.2025
Sales & Marketing Intern
Hindustan Unilever Ltd
04.2024 - 06.2024
Marketing And Sales Intern
The Footlight Theatre
04.2023 - 05.2023
Full Stack Development Intern
Commerce Pundit
01.2023 - 06.2023
Product Engineering Service Intern
einfochips
01.2022 - 07.2022
Marketing Intern
Digital and Beyond
02.2021 - 08.2021
PGDM, Marketing -
MICA
B.Tech - Information And Communication Technology
Pandit Deendayal Petroleum University
Class XII - GSHSEB
AG High School
Class X - GSHSEB
AG High School