Noor Fatima

Public Health and Sustainabilty Campaigns funded by multiple partners like Pepsico, Lego, etc

• Managed branding & stakeholder communications.
• Enhanced partnerships. Led public health advocacy campaigns benefiting underserved communities through digital and offline platforms.
• Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.

Managed branding and stakeholder communications for sustainable business projects funded by EU, WWF, ITC, NASSCOM, OXFAM, etc

• Supported the CEO for marketing and outreach of 9th annual flagship conference, India and Sustainability Standards
• Marketing Communications & Branding
• Increased brand awareness by developing and executing targeted marketing campaigns
• Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
• Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
• Developed ideas and leads for new stories according to industry trends.
• Created social media content across multiple platforms according to content calendars and promotion schedules.
• Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
• Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
• Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.

Project My Choice, My Right, funded by HCL Foundation under HCL Uday Programme

• Strengthened reproductive health rights awareness for women and adolescents

Hygiene & Behavioural Change Coalition (HBCC) Project, funded by Unilever & Population Services International(PSI)

• Executed hygiene campaigns reaching over 2 million people during COVID-19

Founded a bootstrapped Citizen Journalism & Media Literacy Portal Voice of Margin

• Conceptualised, developed and promoted an open media platform
• Empowered grassroots journalism, amplifying marginalised voices
• Boosted web traffic by implementing comprehensive content marketing strategies, including social media campaigns and blog posts.
• Elevated brand awareness by developing and executing strategic communication plans.
• Revitalized organizational newsletters by implementing engaging design elements and incorporating compelling content to attract more readers.
• Managed a diverse team of communications professionals, providing guidance on project prioritization and resource allocation.

Led a pilot project on Child Protection under Bharosa Program, funded by Child Fund India

• Bridged community-police trust for child protection initiatives

WASH project, funded by UNICEF

• Led behavioral change campaigns, improving WASH adoption in rural communities.
• Increased client retention through consistent communication and timely updates on project progress, ensuring satisfaction with deliverables and adherence to expectations.

Child Protection Project

• Developed awareness campaigns to protect vulnerable children
• Assisted with day-to-day operations, working efficiently and productively with all team members

Building Rahat Kendra, an IIM-incubated & MSME-funded award winning startup

• Established India's First Pre-Hospital Emergency Care Infrastructure
• An initiative for Universal First Aid coverage
• Worked with marketing teams to design campaigns and communications.
• Enhanced media statements and presentations before sending to general public or media organizations.