Summary
Overview
Work History
Education
Skills
Other Highlights
Websites
Brands Worked With
Timeline
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NOOR NANAK SINGH ANAND

NOOR NANAK SINGH ANAND

Bengaluru

Summary

  • Senior creative leader with 11+ years of building high-impact campaigns that deliver measurable business growth across OTT, fashion, e-commerce, automobile, FMCG, and app-first brands.
  • Delivered multiple campaigns leveraging pop culture hacking and engineered virality (social media virality at will) to produce disproportionate ROI.
  • Drove ₹30+ crore in new business through 80+ pitch wins. Built an influencer pitching engine that increased win rates by 700%, and designed hiring systems for 25+ creative and campaign management roles.
  • Currently authoring a book decoding the science of Instagram virality. Co-author of The Dreaming Reality, an Amazon India bestseller.

Overview

9
9
years of professional experience

Work History

Director of Creative Strategy

WLDD
11.2023 - Current
  • Converted high-stakes pitches into multi-crore wins, driving business growth through presentations to CEOs, CMOs, and founders of India’s top brands.
  • Designed and delivered industry-defining campaigns across OTT, sports, and influencer marketing, including India’s biggest OTT launch (Mirzapur S3, 500M+ impressions, 200k+ organic followers), a zero-sponsorship IPL ambush for Rapido (6.5M+ views, national press on ₹2 lakh spend), a single-comment JioCinema activation that reached 50M+ fans and drove double-digit live sports viewership growth, and a cricket-season influencer push that generated 40M+ organic reach and multi-market press coverage.
  • Hired and mentored a team of 80+ creatives across strategy, copy, design, AI, video production, content creation, and influencer marketing.
  • India’s leading pop culture agency

Creative Director + Vertical Co-Head

One47
06.2022 - 10.2023
  • Led a 30-member creative and account management team across copy, art, design, motion graphics, and social media.
  • Generated ₹2.3 crore in non-retainer business in two quarters through high-value campaign wins.
  • Engineered the global launch of Koo App in Brazil, securing #1 position on the app store and 2M+ installs within a week.
  • Led winning pitches for Botim, Zomato UAE, Myntra, World Macadamia Organisation, BIBA, and others.

Head of Social

CollegeDekho
03.2022 - 06.2022
  • Led a 15-member team across creative and social strategy.
  • Secured the largest retainer in company history (VIBGYOR Group of Schools) and onboarded the second-largest client (Somaiya University) managing 9 concurrent accounts.
  • Built and executed a talent acquisition plan for the creative team.

Creative Director

Unipro Education
03.2022 - 06.2022
  • Led a 15-member team across creative and social strategy.
  • Secured the largest retainer in company history (VIBGYOR Group of Schools) and onboarded the second-largest client (Somaiya University) managing 9 concurrent accounts.
  • Built and executed a talent acquisition plan for the creative team.

Creative Lead, New Business

Sociowash
10.2018 - 02.2022
  • Progressed from creative strategy to leadership, managing major brand accounts and new business.
  • Led branding and rebranding projects, winning mandates for Big Bazaar (social, media, email marketing) and WoodenStreet (TVC series).
  • Developed content strategies across industries, securing wins for a Bollywood film (The Body) and electronics brand Corseca.
  • Featured 17+ times across Social Samosa, All About Marketing, and Social Media Dissect.
  • Represented the agency at Facebook’s Thumbstoppers workshop.

Copy Trainee

JWT
08.2016 - 07.2018
  • Created marketing assets for Hero MotoCorp, Hero Cycles, and Godrej Securities.
  • Part of the team for Hero Super Splendor’s “Pehchaan Bulandi Ki” campaign.

Education

B.A. (Hons) - English

Ramjas College, University of Delhi

Oxford Sr. Sec. School -

Skills

  • Integrated Creative Strategy
  • Brand Positioning
  • Pitch Leadership
  • Social Media Strategy
  • Influencer Marketing
  • Branding
  • Engineered Virality
  • Stakeholder Management
  • Creative Talent Hiring and Mentorship

Other Highlights

Youngest intern in HT City’s history, publishing 7 articles including two high-profile interviews.

Brands Worked With

  • Starbucks
  • Netflix
  • Prime Video
  • Tinder
  • Zomato
  • Nikon
  • Myntra
  • Xiaomi
  • BJP
  • JioHotstar
  • Cult.fit
  • Crocs
  • Chupa Chups
  • Rapido
  • Old Spice
  • Big Bazaar
  • Cleartrip
  • Ambi Pur
  • Tata Motors
  • Philips

Timeline

Director of Creative Strategy

WLDD
11.2023 - Current

Creative Director + Vertical Co-Head

One47
06.2022 - 10.2023

Head of Social

CollegeDekho
03.2022 - 06.2022

Creative Director

Unipro Education
03.2022 - 06.2022

Creative Lead, New Business

Sociowash
10.2018 - 02.2022

Copy Trainee

JWT
08.2016 - 07.2018

B.A. (Hons) - English

Ramjas College, University of Delhi

Oxford Sr. Sec. School -

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