Nupur Shah

To pursue a challenging career and be part of a progressive organization that gives scope to enhance my knowledge, skills and to reach the pinnacle in the teaching field with sheer determination, dedication and hard work.

• Research Paper on 'Investigating antecedents of Word of Mouth Intentions and Behavior in Restaurant Industry' in International Journal of Research and Analytical Reviews (UGC listed) journal 2018.
• Research Paper on 'Understanding antecedents of Word of Mouth Behavior in Restaurant Industry' in Juni Khyat (UGC listed) journal 2017.
• Research Paper on 'Understanding Consumer Behavior over Social Networking Space' in Perspective 2015, Shri Chimanbhai Patel Institute of Management and Research
• Research Paper on 'Buying Behavior of Rural and Urban Consumers on Banking Services in Ahmedabad District' in Anvesh 2015, Nirma Institute of Management

Tools:

Microsoft Suite, Google Analytics, IBM SPSS,   AdWords, Tableau, SAP, Process Model Software

Languages:

English, Gujarati,  Hindi

• Director at Nupur Enterprise (Family Business of Manufacturing and Trading Textile Machineries and Parts) (2013- Present)
• Credit Manager at UCO Bank (2013-2014)
• Assisted the new product development team at Zydus Wellness (2009-2010)

Certificates of Paper Presentation:

• Dr. JuhiShah & NupurShah (2021) Spreading the word: Investigating Antecedents of Consumer Word of Mouth Intentions and Behaviors in Restaurants : Seventeenth Doctoral Research Conference in Management- ANVESH 2021 (NirmaUniversity)
• Dr. JuhiShah & NupurShah (2021): Investigating Antecedents of Consumer Word of Mouth Intentions and Behaviors in Restaurants: Paper presented at International conference on Changing Business Paradigm (ICCBP) (Management Development Institute- Murshidabad)