NUPUR SHARMA

Creative Vision and Leadership Design Strategy Project Management Customer Experience and Marketing

As a Design Head for Commercial and Retail Spaces , my responsibilities and vision would revolve around creating functional, aesthetically pleasing, and brand-aligned environments that enhance customer experience and drive business outcomes. Here's a approach towards it.

• Branding Integration : Ensure the design reflects brand's values and identity across all commercial and retail locations.
• Innovation : Stay ahead of design trends while ensuring practicality, experimenting with new materials, technology, and spatial configurations.
• Customer-Centric Design : Focus on creating spaces that enhance customer interaction, engagement, and satisfaction. For retail, this means optimizing for flow, visibility, and accessibility, while in commercial spaces, focus would be on functionality and employee well-being.
• Spatial Planning : Optimize the use of space to ensure efficiency, flexibility, and scalability, while considering aspects like lighting, color schemes, furniture, and overall ambiance.
• Sustainability : Incorporate eco-friendly materials, energy-efficient lighting, and sustainable practices in your designs to align with global environmental goals.
• Digital Integration : In retail spaces, integrate interactive elements like digital signage, touchscreens, and AR/VR for an enhanced shopping experience. In commercial spaces, design with technology in mind to support collaborative work environments.
• Collaboration : Work with architects, contractors, and vendors to bring designs to life while managing budgets, timelines, and resources.
• Quality Control : Ensured finished spaces meet high standards set by the brand in terms of design, functionality, and customer experience.
• Retail Experience Design : Develop in-store experiences that engage customers through visual merchandising, layout optimization, and ambient design (sound, lighting, etc.).
• Commercial Space Optimization : Focus on creating functional workspaces that promote productivity, creativity, and comfort for employees.

RESPONSIBILITY

• Conceptualization, planning, and execution of design projects across retail stores and 1 million Sq.ft commercial spaces through execution and 3 million Sq.ft in conceptualizing stage, ensuring consistency in brand representation and customer experience.
• Manage multidisciplinary design team, overseeing all phases of design from ideation to final execution.
• Collaborate with marketing, branding, Leasing and operations teams to ensure that design aligns with overall business objectives.
• Spearheaded integration of sustainable practices in all new design projects, resulting in substantial reduction in energy consumption across retail spaces.
• Implemented innovative in-store digital solutions (e.g., interactive displays, AR/VR experiences) that increased customer engagement.
• Conducted post-occupancy evaluations and adjusted designs to optimize space utilization and functionality.
• Built diverse and talented design team, recruiting top talent from various backgrounds to bring fresh perspectives and innovative ideas to projects.
• Managed and inspired team with design direction, pushing quality of design work and helping drive impact through teams.
• Accelerated team efficiency by improving processes and workflows within teams, design team as whole and cross-functional teams.
• Presented design proposals to clients professionally and persuasively, securing new business opportunities and fostering long-term relationships.

Strategizing the Retail and Refurbishment for Mixed used in Leela hotels (Commercial Offices, Hotels, Banquets & Retail)

· Lead the conceptualization, planning, and execution of design projects across 1.5 lakh retail area and 3 lakh commercial spaces, ensuring consistency in brand representation and customer experience.

· Manage a multidisciplinary design team, overseeing all phases of design from ideation to final execution.

· Collaborate with marketing, branding, and operations teams to ensure that design aligns with overall business objectives.

· Spearheaded the integration of sustainable practices in all new design projects, resulting in a [percentage] reduction in energy consumption across retail spaces.

· Conducted post-occupancy evaluations and adjusted designs to optimize space utilization and functionality.

A Private Equity Commercial Real Estate Investment and development Platform at Godrej Investment Advisory.

BROWNFIELD & REDEVELOPMENT OF 3 MN SQ.FT COMMERCIAL OFFICES,MUMBAI.

GRADE A COMMERCIAL & RETAIL OF APPROX 2 MN Sq.ft IN MUMBAI

• Managed multiple programs, projects and engagement.
• Prepared Product & outlining Project Brief requirements for design integration
• Controlled Working with the Leasing & Operations team to adapt to market requirements & learnings into the upcoming projects
• Translates design ideas into design briefs to be shared design consultants.
• Due diligence with regards to the applicable region for project.
• Conducting Competitor analysis & translating effective inferences into design
• Close monitoring of all stages of design also suggesting areas of Design optimization w.r.t integration with Cost, Quality & time parameters.
• Analyzing building performance stimulation reports for Design optimization and value saving.
• Implementations & Integration of parameters affecting Operations.
• Leading the Design, Commercial, Budget negotiations & required resolutions.
• Control schedules to ensure profitability and achievement of program goals
• Mapping architectural documents to ensure quality coordination & compliance with Deliverable requirement and client standard in all phases.
• Accelerated relevant Management approval at important milestones.

RAILWAYS MODERNIZATION AND TRANSIT ORIENTED MIXED-USE DEVELOPMENT

Design Lead for major Railway modernization projects under PPP model by SWISS Challenge method, Infrastructure Terminal for Ropeways.

DEVELOPMENT OF ANANDVIHAR & BIJWASAN RAILWAY STATION, NEW DELHI REDEVELOPMENT OF BOMBAY CENTRAL TERMINUS (BCT) & LOKMANYA TILAK

TERMINUS(LTT), MUMBAI

· Feasibility studies, Design Proposal based on international design standards

and Government Policies. Prepare Technical Design proposal of Station Modernization for BID/Tender submission to Indian Railways.

· Given Air-rights by Government for 12 million Sq.ft Mixed use development.

PUNE SMART CITIES INITIATIVE/ HORNIMAN CIRCLE RENOVATION

Heritage conservation of South Mumbai with Art & Heritage conservationist. Designed retaining cultural values yet urbanizing with smart city initiatives.

COMMERCIAL BUILDINGS AND MIXED-USE DEVELOPMENT, LUXURIOUS TOWNSHIP.

TATA CENTRE GURGAON-1.2 MILLION SQ.FT - High end Retail, Commercial

88 EAST- ALIPORE, KOLKATA– Premium Luxury Residential.

TATA GLOBAL BEVERAGES LTD, BANGLORE-1.5 MILLION SFT - Commercial & Retail.

· Design conceptualization in collaboration with M&S, Leasing, Bye laws (NBC2016, USGBC, ECBC,LEED,WELL), Operation with Market requirements.

· Conducted Technical Due Diligence and Local authority requirement for implementation understanding Market, competitor's analysis & Benchmarking for effective design interventions.

· Defined Standardization and Design process (Audits, Projects Briefs adherence.)

· Effectively collaborates with various teams i.e. - Liaison, Projects, MEPS, Leasing.

· Assuring consistency of product specifications in GFA, GFC and Sales brochures to ensure zero deviation between Concept, Product and Leasing.

• Prepare & monitor Design schedule in coordination with all teams, analyzing progress and timely intervention for critical activities for timely closer.

· Monitoring & timely escalations, approvals, associated costs & takes correctional action with respect to design. Prepares MIS report & risk register.

• Enhanced communication among team members through regular meetings, promoting an open dialogue about challenges and opportunities for improvement.

Design Manager for all Hotel infrastructures by K Raheja, operated by Marriotts.

• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Implemented and developed operational standards, policies and procedures.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
• Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.

DHIRUBHAI AMBANI INTERNATIONAL CONVENTION & EXHIBITION CENTRE- JIO ONE 2000-SEATER THEATRE, AMPHITHEATER,2 Lakh Sq. Ft HIGH END RETAIL, 4 Lakh Sq. Ft COMMERCIAL AND HIGH END RESIDENTIAL

· Project Management- Planning, Scheduling, Appraisal, Monitoring, Evaluation Co-ordination with Internal external stakeholders.

· To Formulate, Evaluate and award Technical Pre- Bid Documents Drawings.

· To coordinate & interact with project construction/execution teams to ensure Quality and timelines as established by the management.

• Complied with American Disabilities Act (ADA) design guidelines to produce handicap-friendly spaces.

CHHATRAPATI SHIVAJI INTERNATIONAL AIRPORT (T-2 TERMINAL), MUMBAI.

· Involved in PHASE III, IV, and V of the most prestigious project of India.

· Worked on FLB's for Airport Terminal building functional co- ordination with Design and services.

· Finishing drawings, BOQ, detail drawings preparation for Arrival/ Departure and commercial Lounges.

TRANSIT ORIENTED MIXED-USE DEVELOPMENT AT SEAWOODS STATION, MUMBAI.

· Modernizing Seawood Railway Metro Station along with transit oriented Mixed use development with High-End Malls, Offices and residential.

· Commercial offices in Two Towers spanning 21 stories for 3 million Sq.ft World class Retail malls and Entertainment complex providing 1.2 million Sq.ft on 5 levels, 4 Star hotel and Service Apartments.