Nupur Srivastava

Customer & Trend Analysis, Theme Development

▪ Using customer insights & forecast, drove product rollout of Kaftans, Lounge wear etc. ( around 500-600 sku’s ) for the middle east market. (B2B clients like Jana, Lily’s etc)

Business Development, Design Analysis, Merchandise Planning

▪ Curated collections consisting of 150 samples (around 7-8 collections) for the fast selling product range of Amazon Fashion Week (Oct 19) Spring Summer 2019 NJ collection.

▪ Drove 20+ Celebrity brand endorsements (Shilpa Shetty, Anushka Sharma etc.) and outfit curation for Kiara Advani (Music video).

▪ Co-founded a design label in the luxury couture segment. Scaled and led the 20 member organisation..

▪ Created design and production processes (from conceptualisation & sampling to fabric selection & product rollout of 300+ styles).

▪ Core activities: Digital marketing, Vendor collaboration management, Inventory Management, Quality & cost Management, Merchandising, Shipping & Retail Collaborations, Recruitment, Training, Management.

▪ B2B customer relationship management with retail establishments (Pernia’s pop-up shop, Ensemble India, etc).

Customer & Segment Analysis, Customer Lifecycle Marketing

▪ Collaborated with Zee Networks to create a targeted customer segment clothing line, directed towards Tier II,III markets. As part of its implementation, reduced production costs by 80%. The marketing campaign included a 15 min coverage of Breathe (I was a presenter), and the entire collection in a show format.

▪ Innovative designs opened up a new customer base in traditional designs (YoY customer base increased by 50%) while limiting cloth wastage, thereby reducing costs.

▪ Brand development activities including marketing communication (content development on digital platforms) to media collaborations(Vogue India etc.).

• Specialized in customer dealing, designing, merchandising, vendor dealings, production & quality control of Indian couture and Western Wear Tunics for clients like Harrod, JC Penny, Aza etc.
• Forecasting for upcoming trends in the fashion industry through customer, sales and sentiment analysis.
• Building marketing strategies through customer segmentation, launch management, engagement, and partner engagement. This included collecting customer base reports across sales divisions.
• Catering to markets across the Middle-East, Europe, & Domestic markets.
• PR, collection plan, entry keeping and insight mapping in trade shows like Who’s Next, Woolmark, Tranoi etc.
• Through customer insights analysis, initiated experimentation, styled editorials & celebrities (Cosmopolitan, Vogue etc).
• Envisioned and developed marketing campaigns that were implemented across numerous media channels including Television (Zee Tv), Fashion shows, Celebrity endorsements (Anoushkaa Sharma) and Digital promotions.
• Deep analysis of campaign, sales and program performance to identify patterns and trends.
• Collaborated with marketing channel owners on on-going experimentation to validate insights across segmentation, targeting, messaging, channel and creative optimization
• Customer behavior insights by mapping the customer journey. Collaboration with Marketing & Ops.
• Customer, & Vendor engagements and business dealings including Harrods, Anthropology.

• Responsible for customer and vendor management, design & business development, and Fashion editorials.
• Led the design and vendor management for Hotels & Dealership uniforms ( Taj group, The Leela Palace etc).
• Design conceptualisation and implementation for the Indian wear line for both Men and Women.
• Building marketing strategies through customer segmentation, launch management, engagement, and partner engagement. This included collecting customer base reports across sales divisions.
• Event & Creative coordinator for Amazon India, Lakme, Blender Pride fashion tour, and Van Huesen fashion week.
• Articulate plans, experimentation roadmaps and results, and lifecycle marketing strategies across teams.

• Specialized in designing, merchandising, vendor dealings, production & quality control of Indian couture and Western Wear for domestic clients like Aza, Evoluzione, Ensemble India etc.
• Selection of collections and exhibition of merchandise for stores catering to varied audiences PAN India.
• Customer negotiations along with developing product offering's to meet their needs.
• Client retention and insight reporting to create seasonal collections.