Oindrila Ray

At The Loom, I handle the brand’s social media presence across platforms like Instagram and Facebook. My role involves creating monthly content calendars, analyzing trends, building a community through micro-influencer collaborations, and leading end-to-end content production. I also work with videographers and stylists to bring campaigns to life and ensure cohesive storytelling that aligns with the brand’s voice and marketing goals.

Handled end-to-end video and content production for brand shoots, ensuring high-quality visuals and storytelling for social media. Created and curated engaging social media content for fashion brands like Itraake, Fabriclane, and 172 Threads, aligning with their brand identity and marketing goals.

As a Social Media Manager at The Loom, I oversee daily content creation and trend analysis, collaborating with the studio team to produce engaging fashion reels, and manage outdoor catalogue shoots. I lead social media campaigns and develop impactful video content for Meta ad campaigns to enhance brand visibility and drive engagement.

Solely manage three social media platforms (BestBai, BestBai.workers, Outlierstudio) by planning and executing daily content. Run targeted ads on dashboards to reach the precise consumer audience. Additionally, handle SEO content writing for the brand's website.

I managed the brand’s social media presence on platforms like Instagram, Twitter, and YouTube, focusing on planning impactful campaigns, creating engaging content, and collaborating with influencers for brand marketing. Additionally, I scheduled in-app notifications to reach millions of users effectively.

Managed the brand’s official Twitter page, creating strategic content, and collaborating with influencers to enhance marketing efforts and expand reach across social platforms.