Ojas Pathare

• Executed eCommerce strategy for 7–8 departments, ensuring seamless brand operations under senior leadership guidance.
• Led cross-functional teams, streamlining workflows to reduce task turnaround time by 15–20%.
• Managed operations for over eight brands, enhancing client satisfaction through regular reporting and issue resolution.
• Contributed to sales strategy for Amazon, Walmart, and D2C platforms, achieving 10–12% YoY sales growth.
• Trained and mentored eCommerce project managers, including talent from IIM, contributing to a high-performing and process-driven team culture.
• Provided insights across SEO and A+ Content, resulting in 20% increase in organic visibility and 5–8% boost in conversion rates.
• Maintained high account health scores, minimizing policy violations and ensuring compliance to prevent listing suspensions.
• Collaborated with Creative and Advertising teams, improving product page quality and increasing CTR by 10–15%.

• Negotiated deals with influencers and managed content delivery to enhance campaign effectiveness.
• Handpicked influencers aligning with brand guidelines using proprietary software.
• Monitored campaign progress and provided regular updates on performance metrics.
• Managed budgets and tracked expenses to ensure financial accountability.
• Conducted market research to develop comprehensive profiles of target audiences.

Client: Foris Aqua

• Executed media planning and buying processes for effective campaign management.
• Ran Google Lead Ads and Performance Max campaigns, achieving 200 Rs CPL for a property company.
• Coordinated with external PR agencies to secure promotional articles in magazines.
• Performed local SEO and GMB optimization, securing first-page rankings for key keywords.

Client: Wow Laddus

• Developed creatives for various above-the-line and below-the-line activities.
• Deployed advanced SEO strategies to enhance brand visibility and awareness.
• Executed Facebook conversion campaign to maximize sales performance.
• Redesigned website, integrating payment gateway and optimizing speed.
• Achieved 12% increase in web traffic through targeted efforts.
• Secured 17% increase in website sales following optimization initiatives.