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Omar Roy
Senior Manager - Enterprise Sales
Hyderabad
Summary
Versatile Senior Manager specializing in AI and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency.
Overview
11
11
years of professional experience
16
16
years of post-secondary education
4
4
Languages
Work History
Senior Manager, Enterprise Sales
Rizzle
11.2022 - Current
- Booked revenue of 1MM+ ARR in Q4, 2023
- Brought in more than 300+ accounts in various stages such as trials, negotiations, close-to-closures notably BBC, NY Post, Nexstar Media, CNN, HT Digital, India Today.
- Conducted prospecting, lead generation, and sales closures.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Managed team of 8 including AEs, SDRs, BDs, and interns.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives including 3MM ARR in Q1 2024.
- Recommended and implemented successful strategies to maximize revenue such as email content, negotiation, and on-call scripts.
Senior Manager, Content & Marketing
Rizzle
05.2019 - Current
- Handled e2e user acquisition for App + Web via following channels - Facebook, Google, TikTok, Instagram, and Twitter Ads
- Led growth for App by maintaining 100 MM MAU with a DAU of 33 MM.
- Executed successful campaigns to increase DAU + MAU for both App + Web Deep analysis using Google Analytics to measure campaign ROIs and to track overall success of converting new users into loyal returning users
- Executed successful email marketing campaigns with high conversion rates
- Designed hundreds of photo/video templates by coordinating with design team
- Conducted in-app contests and ran e2e campaign on website and social media
- E2E responsibility of creator support - technical/non-technical for app
- Handled marketing and branding of new features on app
- Moderated user content + internal content across the board (ads, emails, blogs, landing pages, website)
- Overall team and cross-team management
Content Marketer
GenY Medium Pvt. Ltd
01.2018 - 04.2019
- Crafted content for newsletters, ads, blogs, landing pages, website
- Managed e2e 3 brands in Real Estate, Furniture, and Education
- Planned, created, and executed monthly campaigns for new launches
- Worked on wireframes and landing page designs
- Built monthly social media calendars for designated brands
- Created style guides, localization guidelines and toolkits to guide content delivery teams.
- Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Worked closely with in-house design team to develop visuals for content.
Digital Marketing Associate
Deep Red Ink Pvt. Ltd
04.2014 - 12.2015
- Managed the content for 4 brands across Real Estate, Education, Fashion, and Agriculture
- Built monthly calendars and executed social media campaigns
- Designed ads, blogs, landing pages, and newsletters
- Worked on wireframes and new product launches
- Generated assets for marketing by doing photoshoots
- Implemented new strategies to improve click-through rates and conversion.
- Created social media content with innovative brand messaging to support new product launches.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Sub-Editor / Photojournalist
The Hindu
06.2013 - 02.2014
- Published articles in city page and edited letters to the editor
- Captured election rally campaigns for city op assignments
- On-field scouting for city page pictures
- Worked on wireframes and new product launches
- Attended press conferences to take reports
- Prepared, rewrote, and edited pieces to improve readability and impact.
Education
Bachelor of Arts - Mass Communication
Loyola Academy Degree & P.G College
Hyderabad 05.2012 - 04.2015
INDIAN SCHOOL CERTIFICATE - CLASS XII -
ETASI Timpany School
Visakhapatnam 05.2010 - 03.2012
INDIAN CERTIFICATE OF SECONDARY EDUCATION -CLASS X -
Bethany School
Visakhapatnam 06.1999 - 03.2010
Skills
Client Servicing
Business Development
Product Management
Copywriting
Photography
Data Analytics
Software
Salesforce
Apollo
SalesLoft
Facebook Ads
Snap Ads
Google Ads
Adobe Lightroom
Adobe Premiere Pro
Slack
Interests
Football
Poetry
Music
Cooking
Photography
Timeline
Senior Manager, Enterprise Sales
Rizzle
11.2022 - Current
Senior Manager, Content & Marketing
Rizzle
05.2019 - Current
Content Marketer
GenY Medium Pvt. Ltd
01.2018 - 04.2019
Digital Marketing Associate
Deep Red Ink Pvt. Ltd
04.2014 - 12.2015
Sub-Editor / Photojournalist
The Hindu
06.2013 - 02.2014
Bachelor of Arts - Mass Communication
Loyola Academy Degree & P.G College
05.2012 - 04.2015
INDIAN SCHOOL CERTIFICATE - CLASS XII -
ETASI Timpany School
05.2010 - 03.2012
INDIAN CERTIFICATE OF SECONDARY EDUCATION -CLASS X -
Bethany School
06.1999 - 03.2010