Omkar Dash

• Business Size: INR 100+ Cr. GMV per annum, Team Size: 3 Asst. KAMs
• Key Stakeholders: Amazon Category Teams, Clicktech, Cocoblu, Kaykay, E-Trade.
• Categories Managed: BISS, Stationery, Toys, Auto, and AWIPL.

Key Accomplishments:

• Successfully delivered first-time primary sales exceeding 5 Cr+ and 6 Cr+ on Amazon for August and September '24, respectively.
• Set new PD and Aug ART performance benchmarks for Pidilite in PD '24, with a 1.9x annual growth.
• Achieved record-breaking GIF performance for Pidilite in GIF '24, with a spike of 1.7x YoY.
• Set up a mechanism to collaborate with the Amazon Category team and drive mini-events for the BISS, Stationery, and Toys categories.
• Led end-to-end negotiations to improve margins, successfully reinstating business for Cocoblu and Kaykay.
• Implemented channel expansion strategy for Pidilite using Vendor Flex to increase speed and availability.

• Business Size: INR 7,500+ million GMS (750+ Cr.) Per annum
• Team size (direct reports) - 10 KAMs.

Key Accomplishments:

• Awarded a top-tier rating with an 'exceeds the bar' review for FY 22 and 23 performance, ranked in the top 5% of the stack ranking.
• Exceeded key P0 metrics for the Sports category by achieving success in 7 out of 9 targets for FY 23, placing within the top decile of KAM-Leads.
• Achieved 101% of the Great Indian Festival '23 ART, delivering 103.5 Cr GMS, the highest ever for the Sports Category in the Amazon Marketplace.
• Overachieved Prime Day '23 goals in July by +33%, and Freedom Sale '23 goals by +18%.

Key Responsibilities:

Category/Stakeholder Management:

• Managed external stakeholders by devising and implementing strategies for the sustainable growth of high-potential SMBs.
• Delivered vital business consultancy to account-managed marketplace sellers in A.IN through a team of Key Account Managers.
• Collaborated with internal stakeholders to manage interactions with the category team.
• Strategizing and executing category-level mechanisms to drive input and output metrics, and represent the category at the Leadership Forum.
• Co-own strategy and execution, along with category teams, for Amazon ART events (Great Indian Festival, SME Day, Prime Day, Republic Day, etc.).
• Exhibit the category nuances in decision-making for weekly, monthly, and quarterly strategies by trend analysis and opportunity gap matrix for cat, sub-cat, and brand level.
• Executed tasks autonomously, ensuring alignment with objectives.
• Directed program and project management for business and category initiatives.

• Business Size: INR 2,300+ MM GMS (230+ Cr.) per annum
• Team Size (Direct Reports) - 1 Product Executive.
• Key Retail Partners: Walmart, Metro, Reliance Retail, DMART, Amazon, and NMT accounts.

Key Accomplishments:

• Successfully marshaled the launch of Himalaya for the MOMs division in September 2018.
• Successfully implemented 15 national events and 4 account-wise events in 10 months.

Key Responsibilities:

• Developing a monthly, quarterly, and annual brand- and channel-wise marketing and budget plans.
• Strategizing and channeling the implementation of go-to-market and brand/category-oriented core strategies through BTL activities for baby care products.
• Developing channel-focused campaigns and brand communications, keeping in focus the brand image, USPs, and brand identity.
• Planning brand-level investments and category-focused promotional plans for end consumers.
• Preparing short-term and long-term product forecasting, and analyzing market trends.
• Planning NPD, new SKU, and consumer promo launches, and developing clustered plans for the integrated cross-functional activities.
• Tracking, analyzing, and reviewing channel-wise brand and category performance.
• Analyze and implement counter strategies on the current market trend, competitors' activities, and the impact of their strategies at micro and macro levels.

• Business Size: INR 140 Cr GMV per annum
• Key Vendors: HUL, P&G, RB, Godrej, SC Johnson, Dabur, ITC.

Key Accomplishments:

• Category catapulted from 7.5 Cr top line and 12% GM to an average of 11-12 Cr top line and 14%-15% GM per month within the first quarter.
• Successfully organized two National Homecare Activations, which yielded an incremental 2+ Cr. Top line and over 35 lakhs RGM per event involved vendors such as RB (major sponsors), HUL, Godrej, P&G, JLL, SC Johnson, etc.
• Achieved the ever-highest 2.25 Cr per month category achievement from 42 stores pan India in October 2017, with LFL growth of 27%.

Key Responsibilities:

• Marshaling overall sales, inventory planning, and ad-hoc visibilities. Contributed 12% of the Home and Personal Care division, with a GM% contribution of 14 to 15%, and is the third biggest category in Home and Personal Care.
• Maintaining category gross margin and rupee gross margin, planning LFL growth, and micro-level sustainable category development strategies to achieve desired MoM/YoY category top-line and bottom-line.
• Planning and executing category-focused monthly, quarterly, and full-year brand-level activations.
• Streamlined overall GM%, and RGM for the category through sales-margin analysis and vendor-wise contribution.
• Brand-wise contribution analysis and optimizing sales, inventory, branding, distribution, and visibility.

• Business Size: INR 100 Cr. per annum, Team size: 6 key account executives.
• Key Vendors: Reliance Retail, DMart, Future, Tesco, Big Basket, Grofers, and Hypercity.

Key Accomplishments:

• Awarded Second Best KA TSI for Reckitt Benckiser in the West Region for 2016.
• Awarded Top TSI Rank in RBSS 2016, an inter-regional competition.

Key Responsibilities:

Sales & Marketing/Business Development: Handling key account territorial operations, which included formulating and implementing business strategies, and establishing major KPI achievements.

• Channel Management: Streamlining the modern trade distribution network (both direct and indirect distribution channels), managing BTL and ATL promotional activities, and managing the cross-functional team priorities.

• Ad-hoc Responsibilities: Building sound relations with key accounts and vendors, managing the financial input provided to accounts to enhance the sales plan, focusing on creating brand equity by maintaining assets, and creating a value proposition to generate incremental sales with a focus on achieving maximum growth over last year (GOLY).

• Institutional Sales/HoReCa: Formulation and review of the database for probable vendors, tapping bulk orders, and maintaining interpersonal relationships.