OMKAR DEVI

Responsible for managing the overall offline business, encompassing both retail and modern trade channels.

Business Partnering and MIS:

Actively partnered with Sales and Finance teams to strengthen business performance visibility, and streamline reporting processes. Conceptualized, developed, and automated key financial reporting tools and sales dashboards for real-time tracking of sales, channel performance, and trade spends. These initiatives reduced manual reporting time by 30%, improved data accuracy, and enabled proactive decision-making through standardized MIS, and analytics frameworks.

Stock Audit and Claim Processing:

Ensured commercial hygiene across distributor points through structured stock audits, claim validations, and adherence to compliance guidelines. Achieved a 98% accuracy rate in reconciliations by introducing control checkpoints and audit schedules. Optimized claim settlement timelines by 30%, and collaborated with field teams to enhance collection efficiency, resulting in a significant improvement in cash flow. By rationalizing claim structures and preventing duplicate or unjustified claims, we generated annual cost savings of approximately ₹25–30 lakhs.

Customer and Vendor Management:

Secured quarterly vendor and customer reconciliations, with 100% balance confirmation compliance. Strengthened the overdue monitoring system, reducing outstanding receivables by 30% through improved collection mechanisms. Implemented early payment review processes and trade term optimization, contributing to better working capital management and cost control. Played a key role in ensuring compliance with internal audit standards and financial policy frameworks.

Cost Optimization and Efficiency:

• Automated manual reporting and reconciliation tasks, saving an estimated 200+ man-hours per quarter .
• Negotiated better credit terms and optimized trade spend allocation, improving margin realization by 2–3% .
• Identified and curtailed non-essential promotional and logistic spending, driving overall operational cost reduction of 8–10% annually.
• Introduced structured variance analysis to identify channel-level inefficiencies, ensuring better budget utilization, and cost discipline.

Managing the commercial finance function of the Western Regional Office, comprising Gujarat, Maharashtra, Chhattisgarh, Madhya Pradesh, and Goa.

Vendor Invoice Management (SAP-VIM):

• Led the automation of accounts payable for 500+ vendors, reducing invoice processing time by 30%, and improving compliance with statutory regulations.
• Implemented digital workflows that accelerated approvals and improved payment accuracy by 25% .

Statutory Compliance & Process Improvement:

• Ensured 100% on-time GST filings for Maharashtra and Goa, managing corrective actions based on GSTR-2B to optimize input tax credit.
• Oversaw TDS and TCS compliance, avoiding penalties, and maintaining zero non-compliance instances.
• Managed the renewal and modification of 15+ statutory licenses, expediting approvals through active liaison with government authorities.

Modern Trade (Key Accounts) and Retail Customer Management:

• Managed accounts receivable for 50+ pan-India key accounts, reducing overdue receivables by 20%, unlocking blocked working capital of ₹10+ crore.
• Streamlined accounts payable for modern trade customers, and ensured timely processing of ₹350+ crore annual marketing spends, improving fund utilization efficiency.
• Led a finance team of five professionals, improving reporting accuracy, and enabling faster decision-making.

Distributor Management and Commercial Finance:

• Partnered with sales teams to monitor over 100 distributors, achieving 95% on-time collections, and ensuring commercial hygiene.
• Conducted stock audits and claim validations, reducing stock discrepancies by 15%, and preventing potential revenue loss.
• Managed marketing and trade promotion budgets of ₹20+ crore annually , ensuring optimal spend efficiency and ROI.
• Drove automation of distributor operations, reducing manual claim processing by 40%, and improving transparency.

Sales, Commercial Finance, and Business Partnering:

• Designed MIS dashboards tracking over 100 KPIs, providing actionable insights to sales, logistics, and regional leadership teams.
• Conducted pricing analysis and revenue management initiatives, boosting profitability by 10%–12% for select accounts.
• Partnered with heads of business lines and regional heads to enhance performance visibility, improve target achievement, and drive strategic decisions.

• Examining various projects undertaken by the company so that funds could be Managed & allocated.
• Liaising with various clients like Thermax Siemens and Godrej & Shimizu Company for Finance & handling the bank guarantee & L.C. other banking operations.
• Managing tax related issues like Service Tax and VAT in various states for various allocated projects.
• Prepare Working for Service Tax and VAT for Company.