Omkar Gharat
Navi Mumbai
Summary
Experienced and energetic Marketing head with over 9.5 years of experience effectively managing marketing projects from conception to completion. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company. Pragmatic and result oriented, I am determined to build market presence in the next company I join. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
8
8
years of professional experience
Work History
Marketing head
St Wilfred's Education Society & CHHATRAPATI SHIVAJI MAHARAJ UNIVERSITY
2021.06 - Current
- Building and maintaining relationships with key customers and accounts for growth and retention
- Managing and leading regional sales teams to achieve sales targets and inspire high performance in line with set KPIs and targets
- Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments
- Leading the execution of marketing programs/digital marketing from start to finish, leveraging internal support and driving collaboration
- Managing and overseeing various digital marketing channels
- Tracking and measuring SEO and Google Analytics metrics and providing reports
- Developing and executing branding and promotional strategies
- Designing and supervising brand content
- Working in partnership with the creative team to develop creative briefs and guide creative direction
- Developing the network with agents and other network sources for admissions
- Handling the international admissions of the university and dealing with the FRRO requirements of the students
- Managing the ATL & BTL activities proposed by the head office
- Analyzing marketing data to identify trends and develop insights that informed future marketing decisions
- Developing marketing campaigns to increase brand awareness and customer acquisition
- Collaborating with marketing and sales teams to improve content marketing and cross-promotional initiatives
- Overseeing the operations of multiple office, store, or business branches
- Guiding, training, and managing lower-level management and supervisors
- Preparing performance reports for presentation to upper administration
- Organizing and implementing training programs for staff in the entire region.
Marketing manager
AMITY UNIVERSITY MUMBAI
2020.01 - 2021.06
- Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
- Developed marketing campaigns to increase brand awareness and customer acquisition
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives
- Achieved targeted lead generations program-wise
- Implemented on-ground initiatives
- Created program awareness, preference, and built university brand among key interest groups students, parents, counsellors, coaching institutes
- Contacted schools, colleges, and coaching centers, local as well as outstation, for presentations
- Planned, executed, and monitored integrated lead generation campaigns across various platforms
- Monitored the leads conversion, ensured enough leads are being fed into the pipeline to ensure eventual targeted conversions
- Ensured timely preparation of all marketing collaterals through partner agencies - presentations, films, leaflets, brochures, posters, standees
- Conducted counseling sessions - local and outstation
- Collected students' database
- Maintained sales MIS, Students database, Schools and Colleges database
- Handled data handling, analysis, and marketing analytics
- Kept the students engaged after they have taken admissions till the point of admissions
- Kept a track on webinars activities
- Managed the ATL & BTL activities proposed by the head office.
Marketing manager
Saraswati College of engineering
2019.01 - 2020.01
- Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
- Developed marketing campaigns to increase brand awareness and customer acquisition
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives
- Achieved targeted lead generations program-wise
- Implemented on-ground initiatives
- Created program awareness, preference, and built university brand among key interest groups students, parents, counsellors, coaching institutes
- Contacted schools, colleges, and coaching centers, local as well as outstation, for presentations
- Planned, executed, and monitored integrated lead generation campaigns across various platforms
- Monitored the leads conversion, ensured enough leads are being fed into the pipeline to ensure eventual targeted conversions
- Ensured timely preparation of all marketing collaterals through partner agencies - presentations, films, leaflets, brochures, posters, standees
- Conducted counseling sessions - local and outstation
- Collected students' database
- Maintained sales MIS, Students database, Schools and Colleges database
- Handled data handling, analysis, and marketing analytics
- Kept the students engaged after they have taken admissions till the point of registration.
Assistant manager
D Y PATIL UNIVERSITY SCHOOL OF MANAGEMENT.
2017.02 - 2019.01
- Handled the seminar activities
- Generated leads through various sources
- Handled the walk-in students
- Promoted various sectoral courses
- Counseled the students for MBA & BBA programs
- Managed the team and took reports from them
- Handled the online portals like shiksha.com, htcampus.com, etc
- Maintained good relationships with various colleges
- Handled documentation and admission by coordinating with the students
- Analyzed customer feedback to identify areas for improvement and implemented strategies to increase customer satisfaction by 25%
- Trained and mentored sales representatives on effective sales techniques, resulting in an increase in sales closures by 20%.
BUSINESS DEVLOPEMENT MANAGER
Janus International Private Limited
2016.02 - 2017.02
- Communicated with clients and team members to align resources for multiple retainer clients
- Organized and ran meetings and tracked the resulting decisions and details through delivery
- Tracked projects from purchase order through invoicing
- Gathered necessary assets to develop a campaign (photos, copy, digital assets, brochures, etc.)
- Briefed the project manager and creative team members on client strategy and project engagements
- Recommended marketing tactics to clients under management
- Communicated timelines to clients, obtained client feedback, worked through edits/revisions, and obtained project approvals
- Confirmed all billing information is recorded and associated with the appropriate project
- Identified and recommended opportunities to provide additional value through add-on services
- Developed, reviewed, and sent proposals for new opportunities
- Contributed to the research, development, and production of quality content for offline channels
- Reviewed final work to make sure it’s in alignment with the client’s marketing strategy.
Education
Diploma in Pharmacy -
St Wilfred's Institute Of pharmacy
04.2024
Master of Business Administration, Marketing -
DY Patil University School of Management
05.2016
Bachelor of Management Studies, Marketing -
Pillai’s college of arts science commerce
06.2013
DIPLOMA IN CHIPLEVEL ENGINEERING -
Mitcon uran
06.2011
Office Advance -
Mitcon uran
06.2011
HSC (12th), Science -
St Mary's Convent High School & Junior College
05.2010
SSC (10th) -
St Mary's Convent High School & Junior College
05.2008
Skills
Ability to Multitask
Ability to Work Under Pressure
Leadership
Excellent Communication Skills
Creativity and Problem Solving
Marketing Strategy
Communication Skills
Sales expertise
Marketing campaign development
Branding
Media Relations
Market understanding
Brand positioning
Key decision making
Market Tracking
Accomplishments
- Selected as the co general secretary for D Y PATIL university
- AWARDED with student of the year shield for DY PATIL UNIVERSITY
- Headed the cultural fest Paramount of D Y PATIL UNIVERSITY
- Handled Political PR Activities and planned specific strategies for campaigning
Languages
MARATHI
English
Hindi
French
Locations
shree gajanan krupa nivas, kamgar vashat inamdar wadi, uran kamtha road, Navi Mumbai, Maharashtra, 400702
Personal Information
- Title: Marketing Head
- Date of Birth: 02/14/1993
- Nationality: Indian
References
Nisha Singh, nisha@csmu.ac.in, 9833077769
Hobbies and Interests
- Music lover
- Photography
- Watching movies
- Riding
Timeline
Marketing head
St Wilfred's Education Society & CHHATRAPATI SHIVAJI MAHARAJ UNIVERSITY
2021.06 - Current
Marketing manager
AMITY UNIVERSITY MUMBAI
2020.01 - 2021.06
Marketing manager
Saraswati College of engineering
2019.01 - 2020.01
Assistant manager
D Y PATIL UNIVERSITY SCHOOL OF MANAGEMENT.
2017.02 - 2019.01
BUSINESS DEVLOPEMENT MANAGER
Janus International Private Limited
2016.02 - 2017.02
Diploma in Pharmacy -
St Wilfred's Institute Of pharmacy
Master of Business Administration, Marketing -
DY Patil University School of Management
Bachelor of Management Studies, Marketing -
Pillai’s college of arts science commerce
DIPLOMA IN CHIPLEVEL ENGINEERING -
Mitcon uran
Office Advance -
Mitcon uran
HSC (12th), Science -
St Mary's Convent High School & Junior College
SSC (10th) -
St Mary's Convent High School & Junior College
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