OMKAR SINGH
Katihar
Summary
Dynamic Business Ads Consultant at Amazon specializing in campaign optimization and data analysis. Demonstrated success in elevating ad performance through strategic keyword research and A/B testing. Proficient in SQL and stakeholder engagement, fostering client success and satisfaction while meeting sales objectives within budget constraints.
Overview
7
7
years of professional experience
Work History
Business Ads Consultant
Amazon
09.2022 - Current
- Managed end-to-end Amazon advertising campaigns for multiple clients, including campaign setup, optimization and performance analysis.
- Conducted in-depth keyword research to identify high-converting search terms and optimize ad targeting.
- Implemented bid management strategies to maximize ad visibility and achieve client sales goals within budget constraints.
- Optimized product listings for improved search visibility, conversion rates, and organic ranking.
- Conducted A/B tests to optimize ad creative, messaging, and landing pages for better performance.
- Analyzed campaign metrics and provided actionable insights to clients for continuous improvement.
- Collaborated with cross-functional teams including design, copywriting, and account management to ensure cohesive campaign execution.
Business Analyst
Mashreq global services
11.2022 - 08.2023
- Handled KYC and addressed customer inquiries regarding loans.
- Prepared monthly MIS reports for loan distribution.
- Identified potential clients through prospecting techniques to expand financial service opportunities.
- Assessed client satisfaction during credit management by soliciting feedback.
- Communicated with clients to understand needs and facilitate cross-selling of new products.
- Built relationships with clients, providing high-level expertise and support.
- Analyzed business processes to identify opportunities for improvements and efficiency gains.
Accounts Manager
ICICI Bank Ltd
01.2019 - 10.2022
- Provided accounting services to customers by receiving deposits, loan payments, cashing cheques, maintaining branch track records.
- Handled portfolio of 200 wealth customers of book size 115 cr and increased book size 10 per cent for next 2 years.
- Delivered financial management solution including flexible accounting structure, posting journal entries, month end closing, preparing reports, and support in bank audits.
- Perform sales calls to facilitate branch business and participate in all sales meetings and events and ensure effective penetration of branch to increase revenue.
- Provided personal financial counselling, assisted with lending services, and build relationships with existing customers to sustain high satisfaction ratings.
- Managed and developed corporate salary relationship with corporates.
- Produced monthly sales reports using advanced Excel spreadsheet functions.
- Coach team members to develop sales opportunities and refer customers to designated business partners to meet branch and individual customer service and sales Goals.
Education
Post Graduation Diploma - Banking and finance
Manipal Academy of Higher Education
BangaloreBachelor in Computer Applications -
BIT MESRA
RanchiIntermediate - Science(PCM)
Kendriya Vidyalaya Katihar
KatiharClass X -
Kendriya Vidyalaya Katihar
KatiharSkills
- SQL and Power BI
- Microsoft Office Suite
- Data modeling techniques
- Customer relationship management
- Agile methodologies
- Stakeholder engagement
- Problem solving
- Data analysis
- Campaign optimization
- Negotiation skills
- Workflow optimization
- Data visualization techniques
- Consulting services
- Pivot table expertise
Skillset
- Enthusiastic, motivated, self-starter, pro-active and a team player.
- SQL certified, PowerBI trained.
- Understanding of computer languages like C, C++, Java, HTML, CSS.
- Proficient in MS Word, MS PowerPoint, MS Excel, and Data Modelling.
- Deep understanding of banking software like CRM, Finacle, FCRM.
Timeline
Business Analyst
Mashreq global services
11.2022 - 08.2023
Business Ads Consultant
Amazon
09.2022 - Current
Accounts Manager
ICICI Bank Ltd
01.2019 - 10.2022
Post Graduation Diploma - Banking and finance
Manipal Academy of Higher Education
Bachelor in Computer Applications -
BIT MESRA
Intermediate - Science(PCM)
Kendriya Vidyalaya Katihar
Class X -
Kendriya Vidyalaya Katihar