Onkar Babrekar

Dentsu

Pune

06.2019 - Current

Design, develop, and implement custom marketing solutions using SFMC, including Email Studio, Journey Builder, and Automation Studio.
Design and execute multi-step Journey Builder workflows, automating customer journeys across email, SMS, and push notifications for complex, multi-channel campaigns.
Managed the end-to-end development of marketing campaigns, including content creation, audience segmentation, and scheduling.
Leverage Ampscript to develop dynamic, personalized email content, significantly improving engagement rates.
Utilize Automation Studio for efficient data management, including import/export operations, and the execution of complex journeys.
Lead a team of campaign developers, providing guidance and support to ensure high-quality deliverables and adherence to project timelines.
Create, execute, and optimize personalized campaigns using Braze’s segmentation and messaging capabilities.
Developed and maintained responsive HTML emails and templates, ensuring cross-platform compatibility and adherence to industry best practices.
Conducted thorough QA testing using tools like Litmus and Email on Acid, ensuring flawless email rendering across diverse clients and devices
Diagnosed and resolved complex HTML rendering issues, maintaining consistency and functionality across all email platforms.

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