Onkar Mahajan

Senior Performance Marketer

Hexanovate

11.2022 - 03.2024

Core Competencies: Campaign Management and Optimization, Keyword Research, Ad Copywriting, Amazon ads, A/B Testing, Analytics and Reporting, Tracking and Setup, Campaign Setup, Expertise in GTM and Pixel Tracking, Google Analytics Experience
Client: ITpreneurpune Implemented advanced tracking solutions, providing valuable insights into user behavior
Successfully set up and launched targeted campaigns, resulting in a 80% increase in leads
Client: ABK Grooming Orchestrated a comprehensive setup and tracking system for ABK Grooming, a prominent dog grooming service and pet product provider
Implemented targeted campaigns on Facebook and Google Ads, resulting in a significant boost in online visibility and a substantial increase in sales
Client: Mirada Spearheaded the setup and tracking initiatives for Mirada, a leading provider of soft toys for children
Devised and executed Facebook and Google Ads campaigns, contributing to maximum sales and heightened brand awareness in the competitive toy market
Client: Ajmal Perfume Generated over 20x ROAS within 6 months through strategic campaigns on multiple platforms
Client: Fitsport Pitched in Shark Tank and managed campaigns on Facebook, Google, and Amazon ads, driving substantial brand growth and sales
In that 1.5 year, I handled over 50+ clients with over 1.5 crore spent on advertising
Platforms Expertise: Google Ads, Facebook Ads, LinkedIn Ads
Keyword Research: Implemented comprehensive keyword strategies, including long-tail keywords, resulting in increased ad relevance and improved quality scores
Ad Copy and Creatives: Developed compelling ad copies and creatives that contributed to a 15% increase in CTR on average
A/B Testing: Conducted rigorous A/B testing on ad variations, landing pages, and targeting parameters, leading to continuous improvements in campaign performance
Budget Management: Effectively managed PPC budgets, optimizing spending to achieve the highest possible ROI for clients
Analytics and Reporting: Utilized advanced analytics tools to generate insightful reports, providing clients with clear and actionable performance metrics
Google Analytics 4 Analysis and Tracking: Implemented advanced tracking solutions using Google Analytics 4, enabling comprehensive analysis of user behavior across multiple touchpoints and platforms
Cross-Platform Analysis with GA4: Conducted cross-platform analysis using Google Analytics 4, integrating data from various sources such as website traffic, app usage, and marketing campaigns to gain a holistic view of the customer journey