Summary
Overview
Work History
Education
Skills
Courses Projects Certifications
Timeline
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Onkar Mokashi

Onkar Mokashi

Pune

Summary

Paid Media Specialist with over 4 years of experience managing Google Ads and Meta Ads campaigns across various industries in the US and Singapore. Proven track record in campaign strategy, budget optimization, and performance analysis, consistently achieving high ROI. Skilled in executing comprehensive campaigns while ensuring meticulous attention to detail. Committed to data-driven decision making to navigate the evolving digital landscape effectively.

Overview

5
5
years of professional experience

Work History

Senior Paid Media Executive

BeyondWalls Technologies
Pune
10.2023 - Current
  • Strategizing and executing performance-driven Google Ads and Facebook Ads campaigns for B2C, B2B Clients
  • Utilizing advanced data analysis and A/B testing to refine campaign effectiveness and maximize ROI
  • Managed 9-10 clients simultaneously with a combined Monthly ad spend of ₹10,00,000-₹15,00,000 across Facebook Ads, Google Ads, LinkedIn Ads & Taboola Ads.
  • Executed end-to-end Performance marketing campaigns including Awareness, Website Traffic, Lead Generation, Display, YouTube Branding, Demand Gen and Search campaigns

Digital Marketing Manager

Relation Realtech Private Limited
Pune
04.2022 - 10.2023
  • Managed 5-6 Clients simultaneously with combined Monthly ad spend of 5,00,000-10,00,000 across Facebook Ads & Google Ads.
  • Conducted deep market research and presented strategic insights directly to the CEO, influencing key business decisions.
  • Owned the P&L responsibilities for the digital department, managing budgets, forecasting revenue, and ensuring cost-efficiency across campaigns.
  • Collaborated with cross-functional teams including Sales, Product, and Design to ensure alignment and achieve KPIs.

Performance Marketing Executive (Remote)

Anosales LLC
01.2021 - 03.2022
  • Company Overview: Anosales LLC - New York, USA
  • Managed paid advertising campaigns on Google, Meta, and LinkedIn to generate high-quality B2B leads for international clients, consistently improving CPL and ROI.
  • Handled eCommerce performance marketing for a sister company, running paid ads, optimizing product pages, and improving conversions across platforms like Google and Meta.
  • Conducted market research and competitor analysis to support campaign strategy, and regularly shared actionable insights with senior leadership to drive business growth.
  • Anosales LLC - New York, USA

Education

B.E - ENTC Engineering

GIT
Ratnagiri
01.2020

Diploma - Instrumentation Engg.

Institute of Petrochemical Engg.
01.2017

10th -

Ashokdada Sable Vidyalaya
Mangaon
01.2013

Skills

  • Paid advertising (Google Ads, Meta Ads, LinkedIn Ads)
  • Conversion and funnel optimization (CRO, landing pages, A/B testing)
  • Analytics and tracking (Google Analytics, GTM, UTM, pixel setup)
  • Campaign strategy and ROI analysis (budgeting, ROAS, CPL, CAC)
  • Market research and audience targeting (B2B, B2C, D2C, international markets)
  • E-commerce advertising
  • Remarketing strategies
  • Ad copywriting
  • Competitor analysis

Courses Projects Certifications

Fundamentals of Digital Marketing, Google, 11/01/20, completed 40 hours of content learning about the basics of digital marketing, maximized the use of this certification in my internship

Timeline

Senior Paid Media Executive

BeyondWalls Technologies
10.2023 - Current

Digital Marketing Manager

Relation Realtech Private Limited
04.2022 - 10.2023

Performance Marketing Executive (Remote)

Anosales LLC
01.2021 - 03.2022

B.E - ENTC Engineering

GIT

Diploma - Instrumentation Engg.

Institute of Petrochemical Engg.

10th -

Ashokdada Sable Vidyalaya

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Onkar Mokashi