C, C, Visual Basic
ORLOVA SINHA
Marketing Professional
Mumbai
Summary
Talented Marketing professional with 11 years of demonstrated track record of success in both traditional and online marketing. Proficient in planning, implementing and overseeing campaigns for National and International market. Knowledgeable about digital Marketing, brand building, campaign development, product marketing and launches and customer engagement. Looking for a challenging new role with a progressive organization.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
4
4
Language
Work History
Assistant General Manager - Global Marketing
STRATA GEOSYSTEM INDIA PVT LTD, (Part of Glen Raven Inc)
Mumbai
05.2020 - Current
- Headed the Global marketing team in India, US, UK, EMEA and SEA regions. Conceptualized and managed 360-degree marketing, branding, digital marketing for the Indian and Global market; managing an annual marketing budget of INR 3 Cr
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Designed a go-to marketing strategies for the Global Market to maximize reach during the pandemic by 37%
- Enhanced the digital and social media strategy of the company; increased the online footprint by 49% in first year
- Administered the brand architecture, online and offline communication, content generation, demand-generation, planning and execution of go-to-market strategies for B2B and B2C market
- Identified and curated content for marketing strategies establishing the brand across India and International markets
- Established end-to-end marketing strategies that leverage the core capabilities and competencies of the company
- Directed demand-generation initiative and designed and executed the company’s digital footprint across India and Globally
- Conducted strategic and competitive analysis of the target market for brand positioning and ran acquisition and retention campaigns to generate 65% of the business over the year
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Implemented online marketing, A/B testing, email marketing, brand promotion, campaign creation and management, user acquisition, paid campaigns – display and programmatic campaigns, ATL, BTL, blogs, digital asset management (DMA), marketing automation, webinars and other marketing communications
- Devised acquisition and retention campaigns in EMEA and SEA region based on extensive research of the relevant infrastructure industry, target market, and demographic, increasing consumer acquisition by 40% in 5 months
- Identified 15 key market, curated market specific content for brand marketing and orchestrated demand generation across digital and offline mediums
- Conceptualized the 3D system videos for easier understanding of product, contributing 10% of incremental sale for the respective product in 2022
- Initiated branding and communication for a virtual exhibition, GeoAmerica's, the Pan-American Conference 2020, gaining a footfall of 74%
- Spearheaded SEO, SEM, Google Ads, Google Analytic, Facebook ads, LinkedIn ads, Youtube ads, Zendesk real-time chat, CMS and website management.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Analyzed performance of all PR and Digital campaigns and assess against goals (ROI) and and features of competitors to evaluate effectiveness of marketing strategies.
- Generated 29% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Executed regional marketing activities and supervised the marketing team of 7 globally
- Liaised with creative agency from creative brief to campaign execution to maximize impact and effectiveness of all campaigns
Marketing Manager
APURVA INDIA PVT LTD ( Part of SIKA, Switzerland)
Mumbai
05.2017 - 04.2020
- Facilitated PAN India Marketing for Apurva India and ParexGroup, creating their brand presence across India
- Oversaw 360-degree marketing and branding; from ideation to implementation across India for both Apurva and ParexGroup (now a part of SIKA)
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Strategic and competitive analysis of the target market for the brand positioning across PAN India
- Worked in sync with APAC and EMEA marketing team, establishing the PAREX brand across Indian market
- Part of the global marketing leadership team; increased brand presence by ~ 30% across India for both the companies
- Managed an annual marketing budget of INR 1 Cr in (2018-19) to strengthen business strategy, boost lead generation, and enhance sales performance; successfully generated revenue of USD 27K in 3 months in 2019
- Designed the brand architecture for PAREX product, planned and executed the online and offline marketing across India, contributing an incremental profit from USD 2.2 Million to USD 2.4 Million
- Formulated and executed the digital footprint across social media platforms while managing Search engine marketing and optimization; generated 40% of sales leads and elevated the brand's online presence and the website views by 75%
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Participated in International Marketing seminars and convention across Asia and Europe
- Liaised with creative agency from creative brief to campaign execution for maximum impact and effectiveness of all campaigns and promotions
Assistant Marketing Manager
MAHAPHANT FIBRE CEMENT
Mumbai
04.2015 - 04.2017
- Managed an annual marketing budget of USD 86K; accomplished marketing and branding for the company's product, along with BTL activation for 200 distributors in India
- Established company's digital presence and managed all brand communications through digital channels and Cloud, increased social media presence by 695% in 6 months; initiated the creation of a new website, boosting search by 86% in 6 months
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Instituted a Performance Rewards Scheme that complimented the distributor's value proposition of the organization, generating additional revenue of USD 53K in every scheme period
- Initiated cross-platform advertising through micro marketing by introducing banner ads and pop-ups on online platforms generating a reach of more than 250% in 6 months
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Marketing and Branding Officer
SAFINTRA ROOFING INDIA LTD
Mumbai
08.2013 - 04.2015
- Managed an annual marketing budget of USD 86K; accomplished marketing and branding for the company's product, along with BTL activation for 200 distributors in India
- Established company's digital presence and managed all brand communications through digital channels and Cloud, increased social media presence by 695% in 6 months; initiated the creation of a new website, boosting search by 86% in 6 months
- Instituted a Performance Rewards Scheme that complimented the distributor's value proposition of the organization, generating additional revenue of USD 53K in every scheme period
- Initiated cross-platform advertising through micro marketing by introducing banner ads and pop-ups on online platforms generating a reach of more than 250% in 6 month
Business Head
VERITRU INTERNATIONAL LTD
Mumbai
09.2012 - 05.2013
- Managed social media marketing and branding across India for 'Veritru Job-Card,' a pre-verified reference check of candidates
- Launched the brand pan-India and achieved top 20% Alexa rating for successful generation of website traffic
- Onboarded 20 franchisees in 3 months and handled the franchisee development and network
Assistant Manager
AXIS BANK LTD
Mumbai
06.2011 - 09.2012
- Handled business portfolio of 25 HNI clients with net worth USD 0.40 million, increasing it to USD 0.6 million
- INTERNSHIP
Internship Student
BUDAPEST TOURISM INDUSTRY, ESSCA
Budapest, Angers
05.2010 - 07.2010
- Initiated and executed various research on usage and attitude, brand, advertising, and demand generation for Budapest Tourism Industry
- Produced high-quality communications for internal and external use.
Education
MBA - International Business
ITM BUSINESS SCHOOL
Mumbai 07.2009 - 04.2011
Bachelor in Management Studies - Marketing
SK SOMAIYA COLLEGE -MUMBAI UNIVERSITY
Mumbai 06.2005 - 07.2008
Skills
Digital Marketing strategies
undefinedAccomplishments
- Certification for PGDM-onsite project, on 'Virtual Reality System in Oil Industry' from ONGC 2011
- Certification from Budapest Tourism Industry for successful completion of Summer Internship 2010
- Digital Marketing Certification on creating a personal blog and monitoring presence using digital platforms 2016
- Active member in the Publications Department of ITM Business school; launched half-yearly magazines for the Institute 2009-11
Additional Information
- Volunteer, STRATA GEOSYSTEM INDIA PVT LTD (Part of Glen Raven Inc, USA), Mumbai, India May 2020 – Present
- Distributed oxygen cylinders, oximeters, and protective gears to small-town hospitals, frontline workers, and police departments
- Provided study material and clothes to school children due to school being non-operative in rural Gujarat, India due to COVID-19
- Provided eye surgery machine to a Rotary Hospital in a small town of Gujarat
Software
Photoshop
Lightroom
Illustrator
Adobe Creative Suite
Timeline
Assistant General Manager - Global Marketing
STRATA GEOSYSTEM INDIA PVT LTD, (Part of Glen Raven Inc)
05.2020 - Current
Marketing Manager
APURVA INDIA PVT LTD ( Part of SIKA, Switzerland)
05.2017 - 04.2020
Assistant Marketing Manager
MAHAPHANT FIBRE CEMENT
04.2015 - 04.2017
Marketing and Branding Officer
SAFINTRA ROOFING INDIA LTD
08.2013 - 04.2015
Business Head
VERITRU INTERNATIONAL LTD
09.2012 - 05.2013
Assistant Manager
AXIS BANK LTD
06.2011 - 09.2012
Internship Student
BUDAPEST TOURISM INDUSTRY, ESSCA
05.2010 - 07.2010
MBA - International Business
ITM BUSINESS SCHOOL
07.2009 - 04.2011
Bachelor in Management Studies - Marketing
SK SOMAIYA COLLEGE -MUMBAI UNIVERSITY
06.2005 - 07.2008
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