Osheen Kharbanda
New Delhi
Summary
SEO professional with 6+ years of experience in driving growth for D2C brands and multiple industries in India. Skilled in SEO, content management, landing page optimization, link building etc to achieve strong online branding, reputation management, and search visibility.
Overview
7
7
years of professional experience
Work History
SEO Assistant Manager
ARMWorldwide Pvt. Ltd.
03.2019 - Current
- Manage and execute the implementation of the SEO strategy.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Coordinating with the tech and content teams to ensure the quality that fulfills the SEO objectives.
- Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages.
- Managing the operational activities of existing projects.
- Responsible for planning and work strategies for new businesses.
- Conducting regular research into the industry to keep abreast of the latest Google updates, digital trends, marketing advancements, etc.
- Key Projects - Skilled in optimizing Direct-to-Consumer (D2C) websites to boost visibility and engagement. Strong track record with Dab to Fab (D2C skincare brand) - https://dabtofab.co/, alongside with leading companies like HeroVired, Sodexo, Schneider Electric, Haldiram, and Jaquar.
Education
Bachelor of Business Administration -
Jamia Millia Islamia
01.2018
Senior Secondary School -
C.B.S.E.
01.2015
Higher Secondary School -
C.B.S.E.
01.2013
Digital Marketing Course -
DigiMentor
Skills
- Keyword research – identifying high-intent, competitive, and long-tail keywords tailored for D2C and skincare brands
- On-Page Optimization – Implementing SEO best practices across meta tags, headers, content, and internal linking
- SEO Strategy Implementation – Driving holistic SEO campaigns across technical, on-page, and off-page initiatives
- Web Analytics – Tracking and analyzing performance using Google Analytics, GA4, and Search Console
- Content Coordination – Collaborating with writers, designers, and marketers to deliver SEO-rich content aligned with brand tone
- Project Management – Managing SEO workflows, timelines, and cross-team coordination for timely execution
Tools And Software Expertise
- Google Analytics (GA4) & Google Search Console – Hands-on experience in tracking website performance, monitoring traffic, indexing, and analyzing user behavior.
- Google Trends – Skilled in identifying trending topics and search patterns to align content strategies with current market demand.
- Google Ads (AdWords) – Experienced in keyword research and planning for both SEO and paid campaigns.
- SEMrush & Ahrefs – Proficient in keyword analysis, competitor research, backlink audits, site audits, and competition benchmarking.
Timeline
SEO Assistant Manager
ARMWorldwide Pvt. Ltd.
03.2019 - Current
Bachelor of Business Administration -
Jamia Millia Islamia
Senior Secondary School -
C.B.S.E.
Higher Secondary School -
C.B.S.E.
Digital Marketing Course -
DigiMentor
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