Oshin Shrivastava
Prestige Lakeside Habitat, Varthur, Bengaluru,
Summary
A result driven professional, with over 9+ years of experience in the outsourcing industry, with frontline Customer Service, Back-End support & strong analytics skills. Stakeholder / Client Management exposure, followed by people leadership experience in Sales and Marketing. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Multi-talented Associate Director applies 11+ years of experience in performance marketing operations. Manages diverse business areas with eye for efficiency and quality. Excellent team leader and analytical problem-solver.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Associate Director
Nomadz Digital And Innovation
12.2023 - Current
- 1. Strategic Planning: Developing and implementing strategic plans for performance marketing campaigns to meet client goals and objectives.
2. Team Leadership: Leading a team of performance marketing specialists, providing guidance, mentorship, and support to ensure the successful execution of campaigns.
3. Campaign Management: Managing the end-to-end execution of performance marketing campaigns, including budget allocation, targeting, optimization, and reporting.
4. Client Relationship Management: Building and maintaining strong relationships with clients, understanding their needs and objectives, and providing strategic recommendations to drive performance.
5. Data Analysis: Analyzing campaign performance data to identify trends, insights, and opportunities for optimization, and making data-driven decisions to improve campaign performance.
6. Collaboration: Collaborating with cross-functional teams, such as creative, analytics, and technology teams, to ensure seamless execution and integration of performance marketing strategies. - Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints.
- Assisted senior leadership in managing all aspects of operations.
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
- - Analyze programmatic advertising data to optimize campaign performance and ROI.
- Monitor and report on key metrics to identify trends and insights.
- Collaborate with the marketing team to develop strategies for programmatic campaigns.
- Stay up-to-date on industry trends and best practices in programmatic advertising.
- Provide recommendations for improving campaign effectiveness and efficiency. - - Manage relationships with publishers to maximize revenue and inventory.
- Negotiate and execute contracts with publishers to secure ad placements.
- Monitor publisher performance and provide feedback for optimization.
- Collaborate with the sales team to identify new publisher opportunities.
- Stay informed about industry trends and changes in the publisher landscape. - - Develop and implement sales strategies to drive revenue growth.
- Identify and pursue new business opportunities with advertisers and agencies.
- Build and maintain relationships with key clients to ensure customer satisfaction.
- Collaborate with the marketing team to create compelling sales pitches and proposals.
- Monitor sales performance and provide regular reports to management. - Actively participated in industry conferences and networking events, increasing company visibility and creating valuable connections with peers
- Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company
Global Head of Business Development
Gowithmedia
Remote
07.2023 - 12.2023
- Collaborated with sales and marketing departments to support client acquisition.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Identified business development challenges and customer concerns for proactive resolution.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Created and managed project plans, timelines and budgets.
Manager at Media Delivery
Xapads Media
04.2022 - 07.2023
- Managing the team of 5 for domestic and international market in delivery working closely with DSPs
- SDK and Media buying affiliates
- Also assisting onboarding new set of direct Publishers and Advertisers
- Working on Analytics of all the campaigns for daily optimization by using AppsFlyer, Adjust
- Branch and Singular
- Working direct Branding and acquisition campaigns with P360 (protect 360) or non P360 campaigns
- Planning and making strategies to do better every month for team, taking initiative to do all the ownerships to get good results and to help team scale the sensitive campaigns
- Working on different region affiliates on different campaigns with direct and indirect advertisers where I am working with affiliates to get the traffic from them for our direct and indirect.
Partner Manager
InMobi
09.2021 - 04.2022
- Working on different region affiliates on different campaigns with direct and indirect advertiserswhere I am working with affiliates to get the traffic from them for our direct and indirectcampaigns
- Working on CPL, CPA, CPS and CPT model different offers like Amazon JP, Shopee for allgeos, Sharechat, MX Takatak, Snacky Takatak, MOJ and many more
- Hunting new inapp and SDK, DSP partners to get more quality traffic for sensitive offers
- Handled Smartlink offers as well worked with direct advertisers for DSP and SDK traffic
- Also work on direct MMP and VTA Links provided by advertisers with my top supply partners
- Working WITH OEM partners like Oppo, Vivo, Samsung and Xiomi for many campaigns.
Associate
InMobi
02.2018 - 09.2021
- Handling the CPL (Cost per Lead) demand and supply all accounts single handedly
- Responsible for end-to-end handling for Desktop campaigns from sending proposal to onboardingdirect clients
- Done meetings with different clients like Flipkart, Amazon, Medlife many more
- Also, Ihave basic knowledge about creative creation for email marketing as the Desktop campaigns
- I haveclosely worked with creative making and content making
- Handling the accounts for CPI Mobile and app install
- I handled CPI side by side with Desktop and
- Smartlink
- Handled SmartLink in the starting phase with desktop offers
- I also have knowledge about bothdemand and supply and closely worked with both demand and supply partners
- For desktop campaigns also run campaign on Bing for branding campaigns with CPL
- I haveknowledge about CPV, CPO, CPS.
Manager
Octane Marketing
08.2017 - 02.2018
- Migrated & Lead Email marketing servicing team
- Instrumental in driving improvement on E-mail marketing
- Managing Deliverability for clients and take care of
- Partner for two Green Belt Projects aimed at enhancing Customer Experience & cross skill to optimizeresources
- Handled Hiring for Email and SMS Marketing
- Stakeholder & Market Relationship Management: Monthly & Quarterly reviews with UK marketstakeholder and other market POCs
- Handled Employee Engagement for Email Marketing with a Calenderized approach and governance inplanning, organizing and executing of initiatives
- To sum it up, successfully drive all metrics and end to end market level deliverables including results whilemaintaining high level of team engagement
Business Development Head
EasyOps Technologies
04.2017 - 06.2017
- Handled Business development for PAN India by UK and Australia
- Subject Matter Expert and handled training for new hires
- Handled on the On-the-Job Training for new hires
- Formulate and implement innovations Sales and marketing in close partnership with Teams
- Provide real-time Email Campaign results and analytics to the business
- Page3
- Participate on daily core meeting calls
- Driving reduction in case resolution time, Productivity & Adherence to schedule
- Design, Create and publish customized reports to assist the business in driving results
- Published daily End of Shift Reports and Dashboards on a daily basis supporting multiple processes
- Was the sole point of contact for Onshore Teams
- Managed BCP drills and was instrumental in formulating and maintaining BCP strategy, from different seller acquisition partners
- Get the sellers on board
- Account manager for the sellers who are active and to make all the inactive sellers active
- Increase sales for the sellers by promoting them with the help of promotion team
- Promoting sellers through FB posts and banners
Business Development manager
Voonik.com
05.2015 - 09.2016
Relationship Manager
Ziffi.com
12.2014 - 05.2015
- Worked on the Business Development strategy for Bangalore area for the salon and spa vertical of thecompany
- Successfully achieved the highest rate of on boarding salons, spa within a short span of 5 monthsthrough efficient planning of resources based on density, size of the salons/spas and various otherparameters
- Worked on the field with my team to hand hold new people into the on boarding process
Management Associate
Omnesys Technology Pvt Ltd
08.2014 - 09.2014
- With the company
- Page4
- Chalked out a strategy to monitor work progress of the employee
- Worked with the Human Resource Manager to setup the new policies in the company
- Languages
- English and Hindi
Market Researcher
Panorma Pharmacy
03.2010 - 09.2011
- Searching for the market for Ayurvedic and homeopathic medicines
- Leads generation for buyers and traders of Ayurvedic and homeopathic medicines
- Targets to achieve and to onboard the sellers to buy homeopathy and Ayurvedic medicines in bulk
Education
MBA - Marketing and HR
Indian Academy College, Bangalore University
Bengaluru2015-08
BBA - Marketing/ Finance
Shri Vaishnav Institute of Management
Indore2013-08
Precidency Higher Secondary School
Guna, MP 10th -
Presidency School
Skills
- Ul>
- Strategic planning
- P > Operations management
- P > Negotiation
- P > Policies and procedures
- P > Sales and marketing
- P > Verbal and written communication
- P > Improvement initiatives
- P > Business planning
- P > Key Performance Indicators
- P > Business Development
Languages
- Hindi
- English
- Korean
Interests
Classical dance, Reading (Anything), Netflix and chill, Travelling and Cooking (It calms me )
Certification
- Google ads certificate
- Programmatic certification
Languages
English
First Language
Korean
Beginner
A1
My time goes when I am not working
- I love playing and juggle with my son, we dance, we sing and play Computer games I feel like 10 again with him.
- I love my culture and stories related to it so I read mythologies, reason and logics behind everything.
- I play guitar sometime when I want to feel the music in my ears.
- I love watching crime shows like Criminal justice, mentalist and I watch friends when I miss my friends or family if I am far.
Accomplishments
won 3 time real star in my previous organization
won 1st price in classical dance.
continuously over achieved my targets in all 4 quarters in inmobi
Affiliations
- I am good with managing team and get better results in operations and client serving.
- Good with IC in sales I have delivered good results
- Communication is the key, as i believe no one knows everything so I am good with observing things to learn and then mentioning my take and I learn from all my teammates.
- Strong mind for budgeting and assigning task in team.
Timeline
Associate Director
Nomadz Digital And Innovation
12.2023 - Current
Global Head of Business Development
Gowithmedia
07.2023 - 12.2023
Manager at Media Delivery
Xapads Media
04.2022 - 07.2023
Partner Manager
InMobi
09.2021 - 04.2022
Associate
InMobi
02.2018 - 09.2021
Manager
Octane Marketing
08.2017 - 02.2018
Business Development Head
EasyOps Technologies
04.2017 - 06.2017
Business Development manager
Voonik.com
05.2015 - 09.2016
Relationship Manager
Ziffi.com
12.2014 - 05.2015
Management Associate
Omnesys Technology Pvt Ltd
08.2014 - 09.2014
Market Researcher
Panorma Pharmacy
03.2010 - 09.2011
MBA - Marketing and HR
Indian Academy College, Bangalore University
BBA - Marketing/ Finance
Shri Vaishnav Institute of Management
Precidency Higher Secondary School
10th -
Presidency School
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