Ouseph Joseph
Senior Data Analyst
Chennai,India
Summary
Senior Data Analyst with 5+ years of experience. Primarily worked in technology and finance verticals, with focus on campaign and user behavior analytics. Successful at managing multiple requests with different stakeholders and provide highly sensitive solutions under tight deadlines.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Senior Data Analyst
Citibank Services India Private Limited (CSIPL)
Chennai, Tamil Nadu
11.2019 - Current
- Coordinate with country Decision Management team to understand, build and develop campaigns for consumer banking customers.
- Provided campaign related operational support for high-volume financial institution in a zero error tolerant, fast-paced work environment.
- E2E Centralization - Worked as part of the team to develop a system for automating the campaign delivery process.
- Worked with multiple stakeholders in developing a system to develop a priority model for marketing communication via direct telephone calls
Data Anayst/Senior Data Analyst
Latentview Analystics
Chennai, Tamil Nadu
01.2016 - 09.2019
- Customer Behavior Analytics - Studied the impact of "Smart Speakers" on the search behavior of customers with help of A/B testing by different demographic variables and types of queries.
- Product Analytics - In the absence of a control group, created a synthetic control group using BSTS (Bayesian Structural Time Series) and estimated the difference in revenue caused by a change in the product design
- Campaign Analytics - Evaluated the performance of campaigns running on multiple channels simultaneously and identified the traits of customers responding well to them and campaign effectiveness based on the longevity of customers presence on the marketed product
- Clickstream Analysis: Analyze clickstream data to study search results on client and competitor search engines for E-commerce queries and suggested changes to search result page
Education
B.Tech in Computer Engineering -
Govt. Model Engineering College
Kochi 09.2011 - 05.2015
Skills
SQL
SAS/R
Power BI
MS Office
Campaign Management/ Tracking
Certification
MITx's Analytics Edge (Edx)
Awards/ Achievements
Best performer Award- Q2 2018 at Latentview Analytics
Citi Copper Award - Q2 2020, Q1 2021
Citi Bronze Award - Q4 2021
Citi Applause Award - Q4 2020, Q3 2021
Timeline
Senior Data Analyst
Citibank Services India Private Limited (CSIPL)
11.2019 - Current
Data Anayst/Senior Data Analyst
Latentview Analystics
01.2016 - 09.2019
B.Tech in Computer Engineering -
Govt. Model Engineering College
09.2011 - 05.2015