P RAJESH KUMAR PATRO

As SM - SEO, I am helping my team to learn all the SEO strategies Rather than guiding them i will be working along with them to show SEO is not about just suggesting ideas but also working in real time with updated knowledge of Google Algorithm to boost the organic traffic without violation of Google guidelines. here are the areas I have worked on,

• Organic Traffic Growth: Increased organic traffic to the company's website by a certain percentage over a specific period, demonstrating the effectiveness of SEO strategies in driving traffic and visibility.
• Keyword Ranking Improvement: Achieved higher rankings for target keywords on search engine results pages (SERPs), increasing visibility and click-through rates (CTR).
• Conversion Rate Optimization (CRO): Implemented SEO strategies that led to improvements in conversion rates, such as optimizing landing pages, improving site speed, and enhancing user experience.
• Backlink Acquisition: Successfully acquired high-quality backlinks from authoritative websites, boosting the website's domain authority and enhancing its credibility in the eyes of search engines.
• Content Performance: Developed and executed content strategies that increased engagement metrics, such as time on page, lower bounce rates, and increased social shares.
• Technical SEO Audits and Fixes: I conducted comprehensive technical SEO audits to identify and address issues such as crawl errors, duplicate content, and site architecture, leading to improved site performance and visibility.
• Team Management: Effectively managed a team of up to 5 SEO professionals, providing guidance, training, and support to drive team productivity and achieve collective goals.
• Cross-Functional Collaboration: I collaborated with other departments, such as marketing, content, web development, Youtube, ORM, PR, and Social media, to ensure alignment of SEO efforts with overall business objectives and strategies and to increase the company's organic growth.
• Reporting and Analysis: I generated regular reports and conducted in-depth analyses of SEO performance metrics, providing insights and recommendations for continuous improvement.
• Revenue Impact: Demonstrated the direct impact of SEO efforts on revenue generation, such as through increased online sales, lead generation, or customer acquisition.

• Planning On-page and Off-page SEO strategies and guiding sub-ordinates for execution
• Deciding on KPIs and monitoring website performance
• Detecting website-level issues and scope for improvement
• Providing guidelines for content team based on SEO trends
• Working closely with content writers to maintain content quality
• Optimizing web pages to improve time on site and reduce bounce rate
• Creation of new web pages based on Keyword Research and Competitor Analysis
• Link-building and Internal Linking to improve crawlrate
• Implementing page-level speed optimization techniques
• Major Projects:
• AB Testing project for landing pages
• Worked on Dynamic Internal linking.
• Developed a comprehensive link building strategy including outreach campaigns.
• Monitored website performance metrics such as traffic, conversions, bounce rate, using analytics tools like Google Analytics.
• Created and edited meta titles, descriptions, and other HTML elements to improve page ranking.

• Create and configure campaign assets in INTERSPRIER Tools (segmentations, email templates, campaign flows, data filters) and Server health checking with the help of MXTOOLBOX and de-listing the IPS which got listed, segregate the generated emails according to location and selected course criteria for campaign
• Then the next process is creating text template according to uploaded data criteria
• Then the next step followed by an ACM is segment and split then the final step is campaign
• The tracking for previous campaign as per hard bounce, soft bounce and open rate
• Database Hygiene - Email List management, Open list, Bounce List and Unsubscribe List
• The positive responses that we are getting after completing all the steps will considered as a successful lead generated by a successful campaign
• Assist and manage client's engagement and issue via Facebook, LinkedIn, glass door, Trustpilot and Google review through Infographic Image, Video Marketing and adding more reviews
• SEO Work model - key word research (Uber suggest, Google keyword planner, Keyword.io), on-page optimization also with off-page/Link Building (AHREFs)