Dynamic Cluster Head at Aditya Birla Sun Life, adept at driving market share growth and managing large accounts. Recognized for strategic relationship management and mentoring teams, achieving a remarkable increase in AUM. Proficient in market analysis and passionate about fostering strong partnerships to exceed business objectives.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Cluster Head
Aditya Birla Sun Life Asset Management Company Ltd.
Trichy
02.2019 - Current
Managing a wide geography of 24 districts of Tamilnadu from Coimbatore, Erode, Trichy, Madurai to Tirunelveli
Responsible for handling 5 Branches and 7 Emerging Market locations.
Mentoring a team of 3 Branch Managers & 17 Relationship Managers across the Cluster
Devised and executed strategies to penetrate top, existing & new distributors for achieving pre-determined business objectives and targets
Carried out engagement and knowledge activities like Investor & Distributor Meets
Identify new SMEs and Corporates in the market to increase the penetration and market share
Handling and managing the Top relationships of the Cluster
Only person qualified for the Sales Explorer Dwitiya Contest from TN in FY 21-22
Won CEO Kitty Award multiple times for the outstanding performance
Halla Bol Warrior for the highest contribution in the ABSL Multicap NFO
Consistent performing Cluster in the South Zone
Highest achievement in AIF and PMS
Branch Manager
Aditya Birla Sun Life Asset Management Company Ltd.
Trichy
10.2015 - 01.2019
Managing Sales, Distribution & Operations
Managing a wide gamut of activities like Sales, Distribution & Operations in major parts like Trichy, Thanjavur, Kumbakonam, Karur Etc.
Mentoring a team of 2 RMs, 2 EM's & 1 Branch Operation Executive
Devised and executed strategies to penetrate top, existing & new distributors for achieving pre-determined business objectives and targets
Carried out activities like Investor Meets with Ifa's, National Distributors & Banks
Organized Professional Training on various topics like Financial Planning and Taxation for National Distributors through Edge Academy
Undertook efforts to acquire non empanelled IFAs and LIC Agents
Conducted periodic study of various schemes performance and prepared reports for the distributors
Increased the Market Share of Trichy Branch by 3.4% from less than 8% to 11.3%
Improved the branch ranking by 3 notches from No.7 to No.4
Increased the AUM from 79 Crs to 360 Crs in less than 3 years
Increased the Debt AUM market share from less than 10% to 20%
Increased the Equity AUM market share from 7.5%to 10%
Cracked 3 new big corporates and added around 75 Crs in long term debt
Maximum number of qualifiers from TN in SIP Champion & Sabse Important Plan Contest
Increased the SIP book size to 2.5 Crs from less than 85 lakhs
Increased the Avg AUM market share by more than 2% in both the emerging markets Kumbakonam & Karur
Upgraded more than 30 Ifa's to the next level in Privilege Club
Top performing branch in TN in the last 2 FYs across parameter's
Branch Manager
Reliance Capital Asset Management Ltd.
Salem
06.2011 - 10.2015
Managing Sales, Distribution & Operations
Managing a wide gamut of activities like Sales, Distribution & Operations in major parts like Salem, Namakkal, Dharmapuri, Krishnagiri, Hosur, Etc.
Mentoring a team of 2 RMs, 1 Trainee & 1 Branch Operation Executive