P. Sundaraperumal
Sr. Sales Manager
Coimbatore
Summary
To obtain a challenging position in a high quality engineering environment where my resourceful experience and academic skills will add value to organizational operations.
Overview
21
21
years of professional experience
4
4
Certifications
1
1
Language
Work History
Sr. Manager – Sales
Beckhoff Automation India.
10.2013 - Current
- Managing regional operations and developing the assigned business in alignment with the organization’s vision and strategic objectives.
- Driving business development in collaboration with channel partners and sales teams across the entire sales cycle, including preparation of sales collateral, joint customer presentations, tender support, pricing, negotiations, and contract finalization.
- Reviewing and validating the suitability of Bills of Materials (BOM) and schematics against application studies, overseeing project tracking, and ensuring effective debit control with channel partners and OEM customers.
- Managing commercial activities and overseeing documentation processes related to order processing and supply management.
- Achievements:
- Established and developed vertical-specific channel partners across the assigned region, ensuring consistent year-on-year business growth in line with organizational targets.
- Implemented periodic technology training programs on a quarterly basis to keep partners updated on products and emerging technologies.
- Successfully expanded the OEM and end-user customer base across the region, strengthening market presence and penetration.
- Regularly shared technical know-how with customers, enhancing their confidence and adoption of Beckhoff technologies.
- Initiated and established Beckhoff Technology Centers in technical and educational institutes to promote industry-oriented learning and early technology adoption.
- Region Covered: Tamilnadu and Kerala
Branch Head
Lubi Electronics, Coimbatore.
02.2008 - 09.2013
- Managing branch operations and overall functionalities, achieving business targets through effective leadership of the sales team and channel partners.
- Developing new OEM and end-user customers while ensuring continuous sales growth and long-term business relationships.
- Leading and managing the application team, monitoring project execution to ensure alignment with defined development timelines and milestones.
- Managing commercial activities and overseeing documentation processes related to order processing, supply management, and coordination with internal teams.
- Achievements:
- Developed new dealer and OEM customer base across the region by actively promoting and educating customers on the company’s technology offerings.
- Achieved consistent year-on-year revenue growth, increasing turnover by 25% annually.
- Region Covered: South Tamilnadu and Kerala
Sr. Engineer – Application
Mantech Systems, Coimbatore.
02.2005 - 01.2008
- Designing hydraulic circuits based on application requirements and conducting application prove-outs to ensure performance and reliability.
- Preparing Bills of Materials (BOMs) to support the sales team during the proposal and quotation stages.
- Recommending appropriate products and solutions to sub-dealers and direct customers based on technical and application needs.
- Achievements:
- Delivered timely service and application support to customers, ensuring high satisfaction and repeat business.
- Initiated and implemented a structured log sheet system for application development and support activities, improving tracking, accountability, and process alignment.
- Generated additional revenue through service and application support activities.
- Provided highly competitive and cost-effective solutions for machine builders, strengthening customer relationships and market competitiveness.
- Region Covered: Tamilnadu and Kerala
Education
MBA - International Business
Bharathiyar University
Coimbatore01.2023
Bachelor of Engineering - Electrical and Electronics
Coimbatore Institute of Technologies
Coimbatore01.2011
Diploma - Electronics & Communication
Kalasalingam University
Srivilliputhur01.2004
Skills
Proven experience in developing new potential customers and dealer networks across multiple industrial verticals through effective technical presentations and strong product knowledge
Successfully drove business growth by leveraging strong interpersonal and relationship-building skills with OEMs, dealers, and end customers
Demonstrated capability in identifying opportunities, nurturing accounts, and expanding market presence across diverse industry segments
Assembly Automation
Textile & Garments
Food & Packaging
Machine Tools
Cutting and Forming
Testing & Measurement
Extrusion & Injection Molding
Building Automation
Process Industries (Water Treatment, etc)
Pharmaceutical
Tyre and Rubber
Energy
Material Handling
Experience on handling and selling following Hardware’s
VFD
IPC
Certification
I have done certificate course for Auto CAD 2002 in PSG College of engineering.
Timeline
Sr. Manager – Sales
Beckhoff Automation India.
10.2013 - Current
Branch Head
Lubi Electronics, Coimbatore.
02.2008 - 09.2013
Sr. Engineer – Application
Mantech Systems, Coimbatore.
02.2005 - 01.2008
Bachelor of Engineering - Electrical and Electronics
Coimbatore Institute of Technologies
Diploma - Electronics & Communication
Kalasalingam University
MBA - International Business
Bharathiyar University
DECLARATION:
I hereby declare that all the information furnished above is true to the best of my knowledge.
Place: Coimbatore.
Date: 06/01/2026
Yours’ Sincerely,
P. Sundaraperumal