P SUSHMA
Summary
Results-driven marketing professional with experience at IPL Biologicals, excelling in e-commerce management and digital marketing. Successfully launched a kitchen gardening product line and conducted in-depth market analysis. Skilled in project management and effective communication, I thrive on driving brand development and enhancing customer engagement through innovative strategies.
Overview
2
2
years of professional experience
Work History
Marketing Executive-Strategic Marketing
IPL Biologicals Limited
Gurugram
05.2024 - Current
- Managed daily e-commerce operations across platforms, including inventory tracking and order processing.
- Led launch of Grow Organic kitchen gardening product line, overseeing market research and branding.
- Ensured brand hygiene across all digital and print channels with accurate product information.
- Coordinated development and approval of Marketing Communication Material, collaborating with multiple teams.
- Planned and executed participation in events, managing logistics and enhancing customer engagement.
- Supported PR initiatives to maintain consistent brand communication across all channels.
Market research intern
UPL Limited
Guntur
04.2023 - 07.2023
- Conducted a comprehensive study on scope and future trends in bio-solutions market.
- Surveyed 200 farmers, 10 distributors, and 50 dealers to evaluate brand perception and buying behavior.
- Analyzed purchasing patterns and market dynamics to extract actionable insights.
- Developed marketing strategies to enhance UPL's position within biologicals segment.
Education
Post Graduate Diploma in Management. - Agribusiness Management
Indian Institute of Plantation Management
Bengaluru03-2024
Bachelor of Science - Agriculture
Graphic Era Hill University
Uttarakhand04-2022
Skills
- Project management
- E-commerce management
- Market analysis
- Project coordination
- Search engine optimization
- Product launches
- Marketing strategy
- Digital marketing
- Brand development and positioning
- Inventory management
- Effective communication
Learning And Certifications
- Microsoft Excel - Advanced, Udemy, 2024
- Social Media Marketing, Udemy, In Progress
- Amazon seller-Partner Training, On-the-job
Hobbies and Interests
- Cooking
- Traveling and trekking
- DIY (best out of waste)
- Home gardening
- Interior decoration
Languages
- English, Fluent
- Telugu, Fluent
- Kannada, Fluent
- Hindi, Fluent
Accomplishments
- Grow Organic – Kitchen Gardening Product Line (2025) conceptualized and successfully launched a complete kitchen gardening product line under the brand Grow Organic Managed end-to-end execution including market research, brand positioning, packaging design, and promotion through social media.
Disclaimer
I declare that the above information is true and correct to the best of my knowledge and belief.
Timeline
Marketing Executive-Strategic Marketing
IPL Biologicals Limited
05.2024 - Current
Market research intern
UPL Limited
04.2023 - 07.2023
Post Graduate Diploma in Management. - Agribusiness Management
Indian Institute of Plantation Management
Bachelor of Science - Agriculture
Graphic Era Hill University
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