Paawan Bhatnagar
Mumbai
Summary
- Achievement and excellence driven professional, targeting senior level assignments in Product Management & Marketing
- Meticulous and committed, with more than 10 years of experience in Sales & Marketing - Brand Management, New Product Launches, Budgeting, Digital Initiatives, Market Research and Business Development
- Capable of rendering direction in planning, generating and executing successful brand strategies and tactics focused on increasing customer acquisition
- Front-leading the ideation, fine tuning, execution and monitoring of all marketing initiatives for assigned brands along with collaborations with cross functional teams on product designs, value propositions, marketing communications and strategies
- Spearheading of KOL engagement programs to establish concepts and develop relations
- Recommending new product launches as per the market trends and customer feedback, aimed at increasing profitability and mind-share of the company
- Ideation and implementation of programs aimed at internal customers in terms of training and development, acknowledgement and appreciation of efforts and tenure, and campaigns to encourage market information gathering
- Delivery of brand sales objectives as per agreed measures. End to end execution of brand related tactics - conceptualization to development, collateral procurement and delivery, implementation and monitoring of results. Review reports (internal & external), promotional plans and preparing monthly market analysis to facilitate decision making by senior management
Overview
11
11
years of professional experience
Work History
Group Product Manager
Overseas Healthcare Pvt. Ltd. (Rheumatology-Pain)
2022.01 - Current
Handling the Pain Management portfolio of the Rheumatology-Orthopedics division - with Torib as the flagship brand
Product Manager
Overseas Healthcare Pvt. Ltd. (Urology)
2019.09 - 2021.12
- In charge of the flagship brand of the division catering to Anti-BPH therapy
- Launched new brand in a new therapy area for the division.
Torrent Pharmaceuticals Ltd. (Ortho-Gyn Division)
2019.04 - 2019.08
- In charge of the orthopedic portfolio of the Shelcal range
- Launch platform for a new brand for fracture management
- Designed and actively involved in an Industry-Academia Liaison Program to strengthen the therapy acumen of the team.
Meyer Organics Pvt. Ltd. (Ortho Segment)
2017.09 - 2019.03
- In charge of the leading brands of the division such as the Jointace range
- Launched a new extension of Calcimax range with a new calcium salt that became a new profit center for the division.
Novartis India Ltd. (Sales)
2014.08 - 2017.08
- Handled sales of various product portfolios including Voveran range, Macalvit range (Calcium) and Zoledronic Acid + Salmon Calcitonin.
Intas Pharmaceuticals Ltd. (Sales)
2014.01 - 2014.07
- Handled sales of the urology portfolio with key brands such as Veltam Plus in South Mumbai.
Education
MBA in Sales & Marketing -
Mahatma Gandhi University
Mumbai2014
Bachelor of Pharmacy -
Mumbai University
Mumbai2012
Skills
- Communication
- Collaboration
- Innovative Thinking
- Leader & Motivator
- Team Builder
- Analytical
Languages
English
Hindi
Marathi
Significant Accomplishments
- Driven Torib with scientific and creative campaigns - turning it into a top 15 brand in the concerned market within 2 years, and flagship brand of the division
- Consistent growth and highest ever performances by the flagship brand (Silocap D) and Anti-BPH portfolio of the division in 2021
- Successful foray into Overactive Bladder Therapy with an innovative approach on the anti-muscarinic drug Solifenacin
- Elite CMEs - for dissemination of concept and information about the division's urology portfolio
- Successful launch of an innovative calcium salt - Calcimax P - which reached 8 cr in the first year of launch
- Mega Symposia on management of Osteoporosis across 14 cities
- Revival of the Jointace range with indication-wise segmentation of the different brands under the Jointace umbrella
- High performance of key brands that ensured a divisional achievement of 100 cr for the first time - Meyer Organics
- Twice recommended into super specialty sub-divisions of the division - Novartis
Key Impact Areas
- Strategic Planning & Execution
- New Product Launches
- Brand Management
- Strategy Implementation
- Market Research and Analysis
- Digital Initiatives
Personal Information
- Date of Birth: 12/10/88
- Marital Status: Unmarried
Timeline
Group Product Manager
Overseas Healthcare Pvt. Ltd. (Rheumatology-Pain)
2022.01 - Current
Product Manager
Overseas Healthcare Pvt. Ltd. (Urology)
2019.09 - 2021.12
Torrent Pharmaceuticals Ltd. (Ortho-Gyn Division)
2019.04 - 2019.08
Meyer Organics Pvt. Ltd. (Ortho Segment)
2017.09 - 2019.03
Novartis India Ltd. (Sales)
2014.08 - 2017.08
Intas Pharmaceuticals Ltd. (Sales)
2014.01 - 2014.07
MBA in Sales & Marketing -
Mahatma Gandhi University
Bachelor of Pharmacy -
Mumbai University
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