PACHANGAE DINESH
New Delhi
Summary
Strategic leader in management field known for high productivity and efficient task completion. Possess specialized skills in operational strategy, team leadership, and conflict resolution. Excel in communication, adaptability, and problem-solving to achieve organizational goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Manager-Ad Ops
DOCEREE Media pvt ltd
New Delhi
03.2023 - Current
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Facilitated team meetings and workshops to foster collaboration and share best practices.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Coached, mentored and trained team members in order to improve their job performance.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Recruited and trained new employees to meet job requirements.
- Monitored staff performance and addressed issues.
- Company Overview: (Healthcare)
- The client will send the SOW (scope of work); it includes all the details of the campaign.
- We must prepare media planning as per the IO.
- Working on different types of targeting: NPI, site targeting, and specialty targeting.
- Timely partner communication and attending client calls on a regular basis.
- Handling the team and ensuring all the details in the new campaigns before assigning them to the team members.
- Ability to manage campaign priorities under pressure.
- Planning, prioritization, and handling tight timelines.
- Ability to multitask priorities under tight deadlines.
- Provide extreme levels of error-free work.
- End-to-end campaign management, budget pacing, optimizing, reporting, etc.
Ad Operations Specialist
CRITEO
Gurugram
04.2021 - 03.2023
- Analyzing the third party tags for domain approval for the reliability, malfunctioning creative, click-through URLs, UTM, action tracking etc
- Setup creative assets like Static banners, coupons, videos creatives on the internal platform Design Tool
- Setting up Retargeting, New users, App Install, InApp campaigns with different goals (CPM, CPC, CTR, Conversion Optimized, Revenue Optimized, etc)
- Setup, traffic, and optimize online ad campaigns on Criteo’s Advertising Server(TOP & Management Center) and coordinate with Account Strategists, Technical Solutions Team, Creative Team to receive assets for campaign launches and understand client goals & help in optimizing it accordingly
- Ensure creatives are following various ad policies and checking for negative content
- Flagging and removal of it on our internal platform (Voyeur)
Ad Trafficker/Ad Operations
Paragon digital services Pvt Ltd
- Process ad trafficking requests accurately and efficiently, including:
- Handling Daily Ad – Operations
- Preparing trafficking sheet
- QA of trafficking sheets (identification and remediation of issues)
- Upload creative files into the ad server
- Assign creative to appropriate placements as detailed in the trafficking sheet
- Implement business rules as instructed in the trafficking sheet
- Implementation of additional ad tracking code (e.g
- Verification
- Generate ad tags
- QA ad tags (identification and remediation of issues)
- Generate and implement site event tags within client's 'floodlights' or tag management systems
- Technical capabilities and limitations as related ad delivery, data capture, reporting, and integration with other platforms
- Preparing Daily Reports as client request ex: Discrepancies report, Clicks Vs Impressions, Performance report…etc
Education
Bachelor of Science - M.E.C.S
Osmania University
HYDERABADSkills
- Campaign management
- Ad optimization
- Performance reporting
- Client communication
- Documentation and reporting
- Employee coaching
- Process improvement
- Time management
- MS Office
- PowerPoint
- MS Excel
- Teamwork and collaboration
- Java
- HTML
Certification
- Certified DoubleClick campaign manager (DCM)
- Certified Google AdWords Fundamental Course
- Certified Google Display Advertising Course
Relationship Status
Married
Personal Information
- Date of Birth: 06/30/90
- Gender: Male
- Nationality: Indian
Languages
- English
- Marathi
- Telugu
- Hindi
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge.
Skill Summary
Working knowledge of Windows, MS Office (PowerPoint, MS Excel), Internet communication, Good communication skills, Strong team collaboration skills. Worked closely with team members to achieve project goals., Programming: C, Java (Basics), HTML
Career Interest
Looking forward to work in an environment where I can cherish my long term goals proving my abilities thereby contributing to the growth of my organization.
Timeline
Manager-Ad Ops
DOCEREE Media pvt ltd
03.2023 - Current
Ad Operations Specialist
CRITEO
04.2021 - 03.2023
Ad Trafficker/Ad Operations
Paragon digital services Pvt Ltd
Bachelor of Science - M.E.C.S
Osmania University
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