Padam Yadav
Summary
Analytics professional with proven track record of delivering impactful solutions for complex projects. Known for strong analytical skills and ability to translate business needs into technical requirements. Collaborative team player focused on achieving results and adapting to changing project dynamics.
Overview
10
10
years of professional experience
Work History
Senior Business Analyst II
Justanswer India
01.2022 - Current
- Spearheading analytics responsibility for 4 INTL Partners sites with a subscription-based e-commerce model.
- End to end implementation of A/B testing, conducting sensitivity analysis & projecting customer lifetime value.
- Executing advanced data and trend analysis for INTL team @JA, utilizing MSSQL, Power BI, & Google Analytics.
- Working closely with country managers to plan and drive 150+ A/B testing across multiple channels and sites.
- Supporting the Google Ads team in optimizing and expanding paid traffic across 4 international markets & US.
- Assisting US customer acquisition team in improving CTR and CR with daily volume of 20M Impressions.
- Worked on projects involving Anova and Kruskal Wallis test, tf-idf vectorization and Causal Impact Analysis.
- Recognized for outstanding performance with 8+ 'You're a Star' awards and one 'Quality Kahuna' award.
- Promoted to Senior Business Analyst II for exemplary performance in the last promotion cycle.
Senior Business Analyst
Sabre Travel Technologies India Pvt Ltd
11.2021 - 01.2022
Lead (Business Analytics & Research)
Fidelity Investments
04.2019 - 11.2021
- Company Overview: Bengaluru
- Lead in Stock Plan Services (SPS) team to support and participate in key strategic initiatives as priority dictates.
- SPS digital projects focusing on improving customers digital experience and digital action completion rate.
- Performing advanced data and trend analysis using Hive, Alteryx, Tableau, Python and R for SPS team in India.
- Projects focused on reducing additional calls & improving fall through (DCR), resulting in Million $ savings.
- Bengaluru
- Luminary award in Collaboration & learning category on Go-To-Market strategy for cross selling SPS product.
- Individual award in Ownership and Accountability category on improving customer experience and calls.
Intern
Fidelity Investments
04.2018 - 06.2018
- Company Overview: Bengaluru
- Analysed PGC web data using Adobe Analytics and understood key traffic metrics, page performance and repeat visitor analysis.
- Measured Marketing Communication effectiveness and used Text Mining in R to understand customer pain points from verbatim.
- Performed Fallout Analysis and provided recommendation for Funnel Optimization on various action taken by customers.
- Recommended various action points that is expected to reduce drop off from 67% to 50%; Presented the findings to Senior leaders.
- Bengaluru
Senior Analyst, Business Intelligence
eClerx Services Ltd.
06.2015 - 06.2017
- Company Overview: Mumbai
- Mentored 9 Team members in Excel, Macro and VBA, and utilized their skills in test reports environment.
- Led a team of 4 members in 5 different projects, for real-time analysis of business segments of clients.
- Created 5 useful & replicable automation snippets (Unlocking VBA modules, Scheduler, Time bombing etc.)
- Performed advanced data and trend analysis using Excel, VBA and R for one of the top clients of eClerx.
- Automated ~10 Reports by developing VBA tools, automated charts & macros, thus accrued significant savings.
- Mumbai
- Awarded 5 Business Process Improvement Certificates on successfully completing and leading projects.
- Secured 4 spot awards and STAR ratings from Senior Manager on demonstrating excellence in client projects.
- Received appreciation from Program Head for providing one-stop solution to client for all its requirements.
Education
MBA -
IIM Indore
04-2019
B. Tech -
MNIT Jaipur
05-2015
Skills
- Experience with Adobe and Google Analytics
- SQL data analysis
- Google BigQuery expertise
- Power BI expertise
Timeline
Senior Business Analyst II
Justanswer India
01.2022 - Current
Senior Business Analyst
Sabre Travel Technologies India Pvt Ltd
11.2021 - 01.2022
Lead (Business Analytics & Research)
Fidelity Investments
04.2019 - 11.2021
Intern
Fidelity Investments
04.2018 - 06.2018
Senior Analyst, Business Intelligence
eClerx Services Ltd.
06.2015 - 06.2017
MBA -
IIM Indore
B. Tech -
MNIT Jaipur
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