Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

PADARTHI PRAKASH

Hyderabad

Summary

I am a seasoned business development professional with over 7 years of experience in channel sales, revenue generation, and operations management. My strong focus on customer service and team collaboration has led to substantial revenue increases and robust customer retention strategies across various industries. I thrive in dynamic environments where I can lead teams and drive business success.

Overview

9
9
years of professional experience

Work History

Circle Marketing Head – Andhra Pradesh

More Retail
Vijayawada
01.2025 - Current
  • Company Overview: A leading food and grocery retail chain.
  • Achieve and monitor monthly footfall targets across all stores, driving conversion rates and turning around under-performing stores in line with business strategy.
  • Manage and grow loyalty & renewal programs, engaging 30,000–40,000 customers monthly with measurable retention improvements.
  • Managed marketing, visual merchandising, and localized campaigns for 18+ NSOs, delivering targeted promotions to acquire customers.
  • Conduct in-depth catchment analysis and competitor bench-marking to develop customer-centric marketing actions.
  • Design and execute ATL/BTL campaigns, including flyer drives, walk-in drives, seasonal activation's, and advocacy-building activities within tight budgets.
  • Track all the BTL marketing activities conducted in regular intervals and measure ROAS (Return on Ad spend) for each activity.
  • Negotiate with vendors, manage purchase orders, and ensure flawless in-store execution in collaboration with COO, regional heads, sales, business development, and operations teams.
  • Maximize marketing ROI by optimizing spends per footfall and introducing innovative VM and consumer communication tools in competitive markets.
  • Lead cross-functional teams to ensure campaign timelines, creative execution, and market penetration goals are consistently met.

Academic Service / Operation Manager

Byju’s
Hyderabad & Nellore
04.2022 - 11.2023
  • Company Overview: A leading ed-tech company providing personalized learning solutions.
  • Handled walk-in sales and daily operations at the assigned center.
  • Worked towards student retention by conducting engagement activities with parents, thereby reducing refunds, Service Requests & Escalations within TAT.
  • Conferred with parents, teachers, and administrators to discuss children's progress and determine priorities for students and resource needs.
  • Collaborated with teachers and administrators in the development and revision of school programs.
  • A leading ed-tech company providing personalized learning solutions.

Growth Manager

Jumbotail
Bengaluru
02.2020 - 12.2020
  • Company Overview: India’s leading wholesale food and grocery marketplace platform.
  • Oversaw revenue generation & operations of multiple partner stores across Bangalore.
  • Led a team of 20+ field sales executives and store operations personnel.
  • Responsible for merchandising, stocking according to store standards, and managing store fixtures.
  • Established relationships with key decision-makers across Jumbotail's retail franchise outlets to promote sales and increase retention.
  • Achieved sales over 30 Lakhs on a MoM basis.
  • Closely worked with CEO and Part of Early Founding team of J24 Retail.
  • India’s leading wholesale food and grocery marketplace platform.

Business Development Manager - Channel Sales

Beth Living (Interiors)
Bengaluru, Chennai, AP & Hyderabad
12.2017 - 02.2020
  • Responsible for end-to-end channel sales & market expansion across the southern region.
  • Recruiting, training, and handling a team of over 40 sales personnel.
  • Responsible for expanding franchise network footprint across Andhra, Telangana & Tamil Nadu.
  • Boosted sales from 4.8 Cr pa to 10.5 Cr pa across the southern region from FY'17 to FY'19, a 77% increase annually.
  • Oversaw onboarding of franchises to ensure smooth operations.
  • Negotiated franchise partner commission to improve unit profitability.
  • Represented the company at conferences and trade association meetings.
  • Oversaw digital campaigns, online lead generation & content creation.
  • Worked in Partnership with the CEO and Senior Leaders.

Sales & Marketing Manager

Launchpad
Bengaluru
04.2016 - 10.2017
  • Managed a sales team responsible for lead generation across various verticals of Andhra Pradesh.
  • Closed 2 projects worth 1.2Cr to be implemented across 4 districts.

Education

PGDM -

Vanguard Business School
Bengaluru
04-2016

Bachelor of Business Administration -

SRM University
Chennai
04-2014

Skills

  • Marketing strategy
  • Visual merchandising
  • Customer retention
  • Campaign management
  • Competitor analysis
  • Channel sales
  • Key account management
  • Customer segmentation
  • Sales enablement
  • Cross-functional collaboration
  • CRM Management

Accomplishments

  • Loyalty Program engagement at More Retail: Sustained high loyalty program engagement with 30–40k monthly renewals in AP.
  • New Store Openings (NSOs) at More Retail: Successfully executed 18+ new store launches with market-specific promotions, boosting initial footfall and sales.
  • Revenue Growth at Beth Living: Achieved a 77% increase in revenue for Beth Living (Interiors) across southern region.

Languages

  • English, Native
  • Hindi, Proficient
  • Telugu, Native
  • Tamil, Advanced

Timeline

Circle Marketing Head – Andhra Pradesh

More Retail
01.2025 - Current

Academic Service / Operation Manager

Byju’s
04.2022 - 11.2023

Growth Manager

Jumbotail
02.2020 - 12.2020

Business Development Manager - Channel Sales

Beth Living (Interiors)
12.2017 - 02.2020

Sales & Marketing Manager

Launchpad
04.2016 - 10.2017

PGDM -

Vanguard Business School

Bachelor of Business Administration -

SRM University

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