PADMA JYOTHI PERURI

Associate – SME IPO & Fundraising Advisory

Key Responsibilities and Experience:

Due Diligence Support:

• Assisted in conducting financial, legal, and operational due diligence for clients preparing for SME IPOs and private fundraising.
• Collected and reviewed documents related to financial statements, tax filings, statutory compliances, legal contracts, and corporate governance.
• Coordinated with internal teams and external advisors (lawyers, auditors, merchant bankers) to compile data and address red flags.
• Ensured all information was aligned with SEBI and exchange requirements for SME IPO listing.

SME IPO Process Observation and Support:

• Closely observed and supported the end-to-end SME IPO process — from company assessment and eligibility checks to listing on the stock exchange (NSE Emerge / BSE SME).
• Participated in client meetings, merchant banker interactions, and understood key steps including DRHP preparation, valuation, investor roadshows, and regulatory filings.
• Assisted in preparation of IPO-related documentation such as business overviews, management profiles, and key financial highlights.

Market and Industry Research:

• Conducted detailed sectoral and competitor research to support investor presentations and pitch decks.
• Prepared financial summaries, benchmarking reports, and valuation comparisons to position clients effectively before investors and exchanges.

Content Creation – Thought Leadership & Outreach:

• Authored informative articles, research posts, and market insights for LinkedIn and other platforms, helping promote the firm's visibility in capital markets and SME advisory space.
• Created content on topics such as IPO readiness, benefits of SME listing, and regulatory updates impacting small and medium enterprises.

Fundraising Strategy Support:

• Contributed to the preparation of investor pitch decks and financial models for clients exploring equity or debt funding.
• Collaborated with founders and business heads to understand capital requirements and propose viable fundraising routes.
• Supported outreach efforts to potential investors, venture capital firms, and strategic partners.

Accounting and Bookkeeping:

Key Responsibilities:

• Managed day-to-day financial transactions, ensuring that all records were accurate and up to date.
• Maintained ledgers, journals, and financial documents, ensuring compliance with accounting standards and legal requirements.
• Performed monthly, quarterly, and annual reconciliations of accounts, including bank, cash, accounts payable, and accounts receivable.
• Prepared financial statements (balance sheet, income statement, cash flow statement) for internal reporting, and external compliance.
• Used accounting software (e.g., Tally, Zoho) for data entry, report generation, and financial analysis.
• Ensured that financial records complied with company policies, accounting standards (GAAP/IFRS), and tax laws.

Statutory Audits and Tax Audits:

Key Responsibilities:

• Led and assisted in statutory audits for companies, ensuring compliance with local and international financial regulations.
• Prepared audit documentation and ensured that all supporting evidence was complete, accurate, and organized for the auditors.
• Coordinated with external auditors to ensure the timely completion of the audit process, ensuring adherence to deadlines.
• Conducted internal audits to identify and address discrepancies, inefficiencies, and compliance issues.
• Managed the tax audit process, ensuring the accurate and timely submission of tax returns to relevant authorities.
• Analyzed financial data to assess risk exposure, identify discrepancies, and improve internal controls.
• Worked closely with finance and accounting teams to rectify any audit findings, and ensure continued compliance with regulatory requirements.

Taxation-Direct&Indirect:

Key Responsibilities:

• Managed direct taxation functions, including calculating and filing income tax returns for individuals, companies, and other entities.
• Handled indirect taxes, such as GST, ensuring compliance with filing deadlines and accurate tax reporting.
• Coordinated and handled income tax assessments, represented clients during tax audits, and ensured the timely submission of required documentation.
• Ensured that all tax liabilities were properly calculated and paid on time, avoiding penalties and interest.
• Assisted in preparing tax assessments and resolving discrepancies during tax audits, including providing supporting documentation and clarifications to tax authorities.
• Stayed up to date with changes in tax laws, including amendments, new regulations, and compliance guidelines, to ensure adherence to the law.