Padmaraj Subramaniam
Trivandrum
Summary
User Experience Specialist with 18+ years of experience leading and managing UI/UX teams in the IT industry, specializing in the e-commerce and marketplace domain. Proven ability to design, engineer, and deliver user-centered applications that are both aesthetically pleasing and highly functional. Possesses a deep understanding of user accessibility principles, design thinking methodologies, and a strong command of web technologies. Adept at collaborating with cross-functional teams, managing resources, and driving projects to successful completion.
Overview
19
19
years of professional experience
1
1
Certificate
Work History
Director UX/UI Practice
McFadyen Digital
11.2019 - Current
- Established and led a high-performing, geographically distributed UX/UI team of 40+ members across India, Brazil, and the USA
- Built and managed the UX/UI Center of Excellence (COE), driving design strategy, standards, and best practices
- Successfully delivered multiple high-impact e-commerce and marketplace projects for prominent clients, exceeding expectations and driving business growth
- Combined strategic leadership with hands-on involvement, contributing to presales, sales, POCs, estimation, planning, and grooming
- Cultivated a culture of innovation and collaboration, fostering a design-centric approach and mentoring team members
- Demonstrated strong business acumen by aligning design strategies with organizational goals and generating measurable ROI
- Spearheaded user research initiatives to inform design decisions, enhance user satisfaction, and drive data-driven design
- Successfully evangelized design and research methodologies, ensuring their adoption across the organization
Associate Director UX
McFadyen Digital
01.2017 - 11.2019
- Played a key role in shaping the UX vision and strategy for the organization
- Led teams of up to 30 personnel, supervising daily performance as well as training and improvement plans
- Collaborated closely with product managers, engineers, and stakeholders to define product roadmaps and prioritize features
- Championed user-centered design principles and advocated for the user throughout the product development lifecycle
- Led cross-functional and multi-geographic teams ensuring seamless collaboration and project execution
- Conducted user research, analyzed user data, and translated findings into actionable insights
- Designed with accessibility in mind, ensuring compliance with WCAG standards
- Engaged analytical subject matter experts to drive process improvements and resolve critical issues
- Reduced operational costs by identifying and implementing efficiency measures across departments
Senior UX Development Architect
McFadyen Digital
10.2015 - 01.2017
- Led the design and development of 5+ complex web applications, ensuring seamless user experiences across multiple devices, resulting in a significant increase in user satisfaction
- Provided technical guidance and mentorship to a team of 25 developers, leading to improvement in code quality and adherence to best practices
- Designed the Architecture and implemented robust front-end solutions, optimizing performance and increasing scalability
- Led the creation to the development of 2 internal design systems, promoting consistency and efficiency across multiple projects, reducing development time
- Collaborated closely with UX designers on projects, translating user needs into effective design solutions that increased conversion rates
UX Dev Architect
McFadyen Solutions
01.2015 - 10.2015
- Developed and implemented user experience strategies for various web applications, collaborating closely with design and development teams to ensure cohesive and effective user interfaces
- Conducted usability testing and gathered feedback to iterate on designs, creating wire-frames, prototypes, and high-fidelity mock ups to visualize design concepts
- Defined interaction models, user flows, and sitemaps to support the user experience
- Collaborated with cross-functional teams to ensure alignment with business objectives and user needs
- Stayed up-to-date with the latest UX design trends and technologies
- Mentored and guided junior designers in UX best practices
UI Lead
McFadyen Solutions
06.2013 - 01.2015
- Led UI design efforts for multiple client projects, ensuring consistent and engaging user interfaces
- Collaborated closely with UX designers to translate user needs into functional UI elements
- Managed design lifecycle from concept through execution, ensuring timely delivery of high-quality designs
- Conducted design reviews and provided constructive feedback to team members
Senior Interactive Developer
SapientNitro - Bangalore
07.2010 - 06.2013
- Developed interactive web application features using HTML, CSS, and JavaScript, focusing on user engagement and improving user experience
- Collaborated with UX designers to implement responsive and accessible designs
- Optimized web applications for maximum speed and scalability, reducing load times and enhancing user satisfaction
- Participated in code reviews, contributing to development of best practices and improving code quality
Associate – Projects
Cognizant Technology Solutions – Pune
12.2009 - 07.2010
- Assisted in the development and coordination of banking and insurance software development projects,ensuring timely delivery and adherence to project timelines
- Developed web applications using HTML, CSS, JavaScript, and .NET, contributing to the B2B specific requirements
- Collaborated with cross-functional teams to gather and implement requirements
- Supported the development and testing phases, ensuring the delivery of numerous high-quality deliverables
Senior Software Engineer
Assyst International – Cochin
11.2007 - 06.2009
- Designed and developed multiple software solutions, aligning with client specifications and expectations
- Collaborated with business analysts to gather and analyze user requirements
- Implemented software testing processes to ensure functionality and performance
Software Designer and Developer
Nimbient Systems Pvt Ltd – Cochin
03.2006 - 11.2007
- Developed software applications and components based on client requirements.
- Participated in full software development lifecycle, including design, coding, and testing.
- Worked with clients to gather feedback and implement improvements.
.Net Developer
Acorn Info Solutions – Cochin
04.2005 - 02.2006
- Developed and maintained .NET application for Lufthansa Airlines, ensuring robust functionality and meeting project deadlines.
- Collaborated with cross-functional team to implement new features, resulting in significant increase in application efficiency.
- Conducted thorough unit testing, identifying and resolving bugs, improving application quality
Education
Master of Computer Applications - Computer Science
RVS College of Arts & Science,
Sulur, Coimbatore 01.2005
Bachelor of Computer Application (BCA) - Computer Science
Mar Augusthinose College
Ramapuram, Kerala01.2001
Senior Secondary (Class XII) - Science Education
The International Indian School
Dammam, Saudi Arabia01.1998
Secondary (Class X) - Science Education
The International Indian School
Dammam, Saudi Arabia01.1996
Skills
- Business Acumen
- Team Building, Leadership & Management
- Change Management
- Stakeholder Management
- Resource Allocation
- Project Management (Agile)
- Cross-functional Collaboration
- Mentorship & Coaching
- User Research (Heuristic Analysis, Competitor Analysis, UX Benchmark, Card Sorting)
- User-Centered Design
- Customer Journey Mapping
- Information Architecture
- Interaction Design & Prototyping (Lo-Fi, Hi-Fi)
- Usability Testing
Leadership & Management
UX Design & Research
- A/B Testing
- Front-end Development Architecture
- Responsive Design
- Performance Optimization
- UI/UX Development Lifecycle
- Front-end Architecture
- Accessibility (WCAG) Standards
- Performance Tuning
- Code Review
- GA 4 Tagging
- Design Tools (Adobe Creative Suite, Figma, Sketch)
- Project Management Tools (Jira, Microsoft Suite)
- E Commerce Platforms (Magento, Oracle Commerce, Shopify, BigCommerce)
- CMS (WordPress, Strapi, Contentful)
UI Development
Software & Tools
Certification
Lean Six Sigma Black Belt (ICBB), IMC Institute, C-2023-49969, 04/2023
Quote
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
Timeline
Director UX/UI Practice
McFadyen Digital
11.2019 - Current
Associate Director UX
McFadyen Digital
01.2017 - 11.2019
Senior UX Development Architect
McFadyen Digital
10.2015 - 01.2017
UX Dev Architect
McFadyen Solutions
01.2015 - 10.2015
UI Lead
McFadyen Solutions
06.2013 - 01.2015
Senior Interactive Developer
SapientNitro - Bangalore
07.2010 - 06.2013
Associate – Projects
Cognizant Technology Solutions – Pune
12.2009 - 07.2010
Senior Software Engineer
Assyst International – Cochin
11.2007 - 06.2009
Software Designer and Developer
Nimbient Systems Pvt Ltd – Cochin
03.2006 - 11.2007
.Net Developer
Acorn Info Solutions – Cochin
04.2005 - 02.2006
Master of Computer Applications - Computer Science
RVS College of Arts & Science,
Bachelor of Computer Application (BCA) - Computer Science
Mar Augusthinose College
Senior Secondary (Class XII) - Science Education
The International Indian School
Secondary (Class X) - Science Education
The International Indian School
Hobbies
- Calligraphy
- Charity Work
- Traveling
Hobbies
- Calligraphy
- Charity Work
- Traveling
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