Microsoft Excel
Padmavathy Srinivasan
International Master In Business Student
Mumbai,MH
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Hands-on Media Buyer with dynamic relationship building and organizational skills. Well-trained professional with passion for planning and supervising diverse media and PR campaigns to achieve marketing objectives. Clear understanding of television, radio. magazine and in-flight media outlets, processes and campaigns.
Overview
1
1
Year of professional experience
4
4
Languages
Work History
Content Marketing Intern
Belacci
Delhi, Delhi
2020.09 - 2020.11
▪ Curated content on subjects like fashion, sustainability, and ethics for their blog
Public Relations Intern
Madison Public Relations
Bangalore, KA
2020.01 - 2021.04
▪ Executed PR campaigns for clients namely, ITC Foods Ltd., Bosch Power Tools, and Indian Machine Tools Manufacturers’ Association (IMTMA)
▪ Assisted the Brand Communications Team on PR campaigns using tools such as press releases, product placement and influencer campaigns
▪ Connected with leading journalists and reporters in India for maintaining relations to communicate our client’s activities from time-to-time
Associate Manager - Partnerships
The Media Ant
Bangalore, Karnataka
2018.05 - 2019.05
▪ Planned and executed campaigns for Television, Radio, Magazine, and
In-flight advertising
▪ Established strategic relationships with media owners across India to
acquire media at competitive prices
▪ Acquired prestigious clients from various sectors from both India and abroad
▪ Pioneered a project to develop content for television webpages to boost customer engagement and sales. The television webpages had a 50% increase in site traffic as a result.
▪ Initiated projects to refine and drive Cable TV advertising and seasonal
projects to promote TV advertising
Marketing Intern
Toyota Kirloskar Motor
Bangalore, KA
2017.04 - 2017.06
▪ Built an extensive resource file of Toyota 500 companies
▪ Analyzed and screened the Toyota 500 companies based on the target
company’s turnover, number of employees and other key clients
▪ Implementation of the Toyota 500 project was done in a pan-India level to support dealers to identify and reach-out to prospects effectively
Education
MBA - Marketing
2020.07 - Current
- Head of Content- Media Committee at SDA Bocconi Asia Center
- Member of Marketing and Consulting Club
- Received Women in Leadership Scholarship
- Coursework in Marketing, Competitive Strategy and Retail and Channel Management
BBA - Marketing
2015.06 - 2018.05
- Selected to the position of Skill Development Trainor for Team Building skills in 2017
- Majored in Marketing, Brand Management and Advertising
- Graduated with 3.48/4.00 GPA
Skills
Campaign management
Public Relations
Media relations
Social media posts
Strategic Planning
Microsoft Excel
Additional Information
▪ Volunteer: Samarthanam Trust for the Disabled
▪ Landor & Fitch: Selected to attend Next Generation of Brand Transformers intern series
▪ Research Associate: Indian Institute of Management, Bangalore: Assisted Prof. Shainesh (Marketing, IIMB) to study service innovation in online
▪ Vistas Fest 2016: Finished in the Top 6 out of 75 teams in the intradepartmental management fest, in the marketing category at Christ Deemed to be University
Software
Microsoft PowerPoint
SQL
Certification
KPMG Data Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Painting, travelling, sports and photography
Timeline
Content Marketing Intern - Belacci
2020.09 - 2020.11
KPMG Data Analytics
2020-08
SDA Bocconi Asia Center - MBA, Marketing
2020.07 - Current
IBM Design Thinking
2020-06
Public Relations Intern - Madison Public Relations
2020.01 - 2021.04
Associate Manager - Partnerships - The Media Ant
2018.05 - 2019.05
Marketing Intern - Toyota Kirloskar Motor
2017.04 - 2017.06
Christ Deemed To Be University - BBA, Marketing
2015.06 - 2018.05