Padmavathy Srinivasan

▪ Curated content on subjects like fashion, sustainability, and ethics for their blog

▪ Executed PR campaigns for clients namely, ITC Foods Ltd., Bosch Power Tools, and Indian Machine Tools Manufacturers’ Association (IMTMA)

▪ Assisted the Brand Communications Team on PR campaigns using tools such as press releases, product placement and influencer campaigns

▪ Connected with leading journalists and reporters in India for maintaining relations to communicate our client’s activities from time-to-time

▪ Planned and executed campaigns for Television, Radio, Magazine, and

In-flight advertising

▪ Established strategic relationships with media owners across India to

acquire media at competitive prices

▪ Acquired prestigious clients from various sectors from both India and abroad

▪ Pioneered a project to develop content for television webpages to boost customer engagement and sales. The television webpages had a 50% increase in site traffic as a result.

▪ Initiated projects to refine and drive Cable TV advertising and seasonal

projects to promote TV advertising

▪ Built an extensive resource file of Toyota 500 companies

▪ Analyzed and screened the Toyota 500 companies based on the target

company’s turnover, number of employees and other key clients

▪ Implementation of the Toyota 500 project was done in a pan-India level to support dealers to identify and reach-out to prospects effectively