PALANIAPPAN N

• Situation ,Motive & Goal

Territory Handled a business level of 2 crores /annum for many years without any growth . 4 sales engineers where in the company to do this 2 crores in a year.

Business development was a motive

5 crores in 2022 was a goal

Achievement/Result

Business now developed to 15 crores /annum

• Established a Technology centre in Coimbatore for sales engineers training & Customer product displays. have undergone complete process individually and now its in excellent shape.

• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Managed senior-level personnel working in marketing and sales capacities.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Evaluated hiring, firing, and promotions requests.
• Held monthly meetings to create business plans and workshops to drive successful business.
• Have Conducted training programmes for all india sales personnel's and helped to improve their skills
• Made company to participate in exhbitions ( ACME,INTEC,Etc.,). managed a complete process behind this process
• Conducted many marketing campaigns to reach out the brands to customers in a large way.

• MOTIVE : Business development of Threading & Milling products for pan india
• GOAL : Improve the business of assigned product groups by 30% in 2 years
• Result : Developed a business of assigned products by 50% in 2 years
• Role is support the field engineers, distributors all india .
• Technically and commercially handled the product segment for all india business development
• Reviewed sales, customer concerns, and new opportunities to drive business strategy .
• Prioritized roadmap in order to achieve product goals and metrics.
• Collaborated with sales, marketing, and support teams to launch products on time and reached widely.

• MOTIVE : Developing distribution network for pan india for Threading ,Thread Rolling,Milling , Tool Holding segment
• Result : Have identified and appointed 12 new distributors pan india and also removed inactives
• Identified and solved complex strategy obstacles to promote growth and guide business direction.
• Have conducted many promotional campaigns to distributors to support them to increase business level
• Have handled marketing activities also through exhibitions, social medias to improve brand awareness to customers
• Have provided technical problem solving supports when needed
• Conducted distributors training programmes periodically on territory wise
• Improved and managed a relationships between distributors and company ,also with field engineers

• MOTIVE: Business development In Tamilnadu & Newdelhi
• Result : Manged 38% growth in this period
• This is period have started to Handle team of Engineers in both territories
• Developed and maintained relationships with customers and Field personnels
• Maximized performance by monitoring daily activities and mentoring team members.
• Cross-trained existing employees to maximize team agility and performance.
• Hiring and firing handled for business development when needed
• Inplant Seminars at customer places successfully implemented as new strategy to showcause our strengths. conducted 28 inplant seminars in this period.
• Have Got trained at germany for Complex tooling desings & promotions, also for Milling and thread rolling products
• Have managed a better communication relationships with principle ( germany & austria)negotiated time to time for obtained better pricing to the company to support local sales here.

• Situation: Zero business and No brand awareness in coimbatore
• Goal : Reach the brand and products to customers and to acheive of 2 crores in 3 years
• Result : Reached 5 crores/annum of business in 3 years
• It was a tough period But manged professionally with enthusiosm to drive towards the results
• Have proposed and managed complete process to participate in regional exhibition ( INTEC 2006) 1st time for the company in regional exhbitions.
• Reached out 178customers in 3 years to attire targeted results with continous growth
• have visited priniple ( germany ) twice in this period to attain a professional technical training
• Have won Best all india performer award from the company in all 4 years
• Introduced a 1st dealer to company and successfuly shown the business model to company

• ROLE: Business development of SANDVIK Cutting tools in coimbatore
• Achievement : Shown consistent Target achievement from 2021 to 2025
• Managed a Key account customers and obtained a better business growth consistently
• Trained at sandvik factory in pune on sales courses as well as with product trainings
• learned a customer relationship building methods
• Continuous learning of new technologies and adopted to it to demonstrate at customers
• 280 product trials conducted in this 5 years with success rate 87%