Palak Desai
Mumbai
Summary
Dynamic PGDM graduate with a fervent passion for business development, leveraging a comprehensive understanding of business administration and specialized coursework in media management to drive strategic insights in the ever-evolving global information services landscape. Armed with a comprehensive understanding of business administration and specialized coursework in media management, bringing in a robust skill set in media analytics, content strategy, audience engagement, and cross-platform management.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Intern
Ernst & Young LLP (EY)
Mumbai
10.2023 - 01.2024
- Worked for live shows and entertainment department
- Reviewed interim checks for live shows
- Conducted final claim validation procedure for 10 selected participants in different categories
- Audited live event in Mumbai.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
- Proved successful working within tight deadlines and fast-paced environment
- Passionate about learning and committed to continual improvement
Marketing Intern
Avyukta Interior Décor Solutions
Mumbai
05.2023 - 07.2023
- Developed strong communication and organizational skills through working on group project
- Reviewed competitor activities regularly through analytical tools like SWOT analysis ensuring competitive edge in respective market
- Compiled consumer feedback from various sources including surveys helping create better-targeted content and campaigns
- Maximized advertising efforts by developing content for social media posts
- Developed questionnaires and facilitated focus group discussions
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
- Prepared persuasive sales by managing over 50 potential clients calls per day and marketing presentation materials to engage clients
- Measured and reported results of marketing initiatives
- Identified issues, analyzed information and provided solutions to problems
Education
Post Graduate Diploma in Management - Marketing
Aditya School of Business Management
Mumbai, India 07.2022 - Current
Bachelors in Mass Media - Advertising
Nagindas Khandwala College
Mumbai 03.2018 - 07.2021
Skills
Leadership
Problem- solving abilities
Goal Setting
Attention to Detail
Team Collaboration
Lead Generation
Brand Awareness
Interpersonal Communication
Customer Relationship Management
Cold-calling
Sales strategy
Websites
Certification
Completed MS- CIT course
Projects Assignments
- Presented a thorough analysis that sheds light on the living conditions and challenges faced by underprivileged communities
- Helped with the content writing and demonstrated an inspiring story on Second Innings Facebook page
- Presented a report on Dmart's in-store selling strategies
- Fundamental Analysis of various companies
- Researched and presented on the CSR activities of Mamaearth
- Presented the business model of MuscleTech
- Researched and presented on the Bhopal Gas Tragedy
- Understanding the consumer behaviour of Apple product users
Timeline
Intern
Ernst & Young LLP (EY)
10.2023 - 01.2024
Marketing Intern
Avyukta Interior Décor Solutions
05.2023 - 07.2023
Post Graduate Diploma in Management - Marketing
Aditya School of Business Management
07.2022 - Current
Bachelors in Mass Media - Advertising
Nagindas Khandwala College
03.2018 - 07.2021