- Sports Activities
Palak Jain
Digital Marketing Specialist
Summary
Experienced Digital Marketing Executive offering 1.3 year background planning, developing, managing and implementing digital marketing strategies in B2B Industry. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Google Certification & LinkedIn Certified.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
Work History
Digital Marketing Executive
eYantra Industries Pvt. Ltd.
Hyderabad
11.2021 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Created email blast campaigns to target key customers.
- Supported new client acquisition with superior strategy and world-class presentations.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 40%.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Digital Marketing Executive
Process Master Technology Pvt. Ltd
Indore
03.2021 - 10.2021
- Created email blast campaigns to target key customers.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Created and implementing complete SEO strategy for business including on-page and off-page optimization, social media optimization, blog promotion, content optimization.
- Created content on latest trends on the product of the company.
- Competitors keyword analysis
- B2B Marketing
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Social Media Marketing Intern
Living Star Diamonds
Bangkok
05.2019 - 07.2019
- Conducted daily updates to social media profiles to boost company online presence.
- Helped with planning and hosting of marketing events.
- To assist in managing social media channels (Facebook, Twitter, Instagram)
- My internship has definitely reinforced my passion for digital marketing.
- It is definitely something I want to do specifically in the Digital Marketing sphere. It gave me more insights into how digital marketing and marketing works as a profession.
- Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results.
Education
MBA - E-commerce
Institute of Management Studies
Indore 07.2019 - 04.2021
BBA - E-commerce
Institute of Management Studies (DAVV)
Indore 07.2016 - 04.2019
Skills
- Campaign management
Interests
- Travelling
Timeline
Digital Marketing Executive
eYantra Industries Pvt. Ltd.
11.2021 - Current
Digital Marketing Executive
Process Master Technology Pvt. Ltd
03.2021 - 10.2021
MBA - E-commerce
Institute of Management Studies
07.2019 - 04.2021
Social Media Marketing Intern
Living Star Diamonds
05.2019 - 07.2019
BBA - E-commerce
Institute of Management Studies (DAVV)
07.2016 - 04.2019
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