Palak Puri Ghosh
Content Strategist, Brand Strategist
Bangalore
Summary
With Over 10 years of dynamic experience in the content writing, content marketing and branding industry I bring to the team the vitality and diversity. I have handheld more than 1000 clients mapping across 30 countries and over 100 industries to build successful content marketing and online branding strategies to churn out result-driven, sales-driven and market-driven content year after year.
Versatility, Adaptability, Passion, Reliability, Attention to Detail, Robust Researching Skills, Strong Organizational Skills and Ability to Massively Multitask are just some of my strong suits.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Content Specialist | Content Strategist
Freelance
Bangalore
01.2012 - Current
- Developed original content using social listening and independent sources.
- Conducted online research to obtain relevant information and materials. Organized collected information to produce well-written and well-researched content.
- Wrote engaging and successful marketing, advertising, and website copy.
- Utilized exceptional writing, editing, and proofreading skills to produce premium quality, consistent, interesting and error-free content.
- Formatted content to adhere to industry-specific style guides.
- Simplified technical documentation to enhance readability and audience comprehension.
- Repurposed and optimized existing content for use in different mediums.
- Wrote and distributed press releases to increase brand visibility.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Utilized feedback from clients and colleagues to improve content quality.
- Helped clients develop website portals and social media pages to promote businesses.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Performed keyword research to optimize content for SEO.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Created content with SEO keywords drawn from Google Analytics. Crafted SEO-friendly content for websites increase organic traffic.
- Analyzed conversion and bounce rates to measure success of content.
- Improved website visibility through development and implementation of SEO strategies.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Optimized website content and images to improve search engine rankings. Optimized content with key search terms to drive traffic and online visibility.
- Created and implemented aapropriate content strategies for various digital content distribution channels such as website, social media platforms, emailing channels, digital press release channels etc.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality digital creative assets.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Identified appropriate marketing channels and target customers for campaigns.
- Presented clients with unique copy options based on overall marketing objectives.
- Evaluated and enhanced content by integrating information derived from various research tools.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Implemented strategies and tactics to grow followers on social media channels.
- Crafted dynamic and customized content pieces for broad client base to drive consumer's product/service awareness of brands.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Partnered and managed team of 250 in house and outsourced content editors, marketers and copywriters .
- Created style guides, localization guidelines and toolkits to guide content delivery teams.
- Onboarded new team members and coached personnel in marketing tasks.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
Education
MBA - Finance | Marketing
Heritage Business School (WBUT)
Kolkata 06.2012 - 05.2014
Bachelors of Commerce (B.COM Honours) -
J.D. Birla Institute (Jadavpur University)
Kolkata 06.2008 - 05.2011
Skills
Content Planning
Content calendar coordination
Content Strategy
Social Media Content
Copywriting
Copy Editing
Proofreading/Editing
Email Marketing
Press release writing
SEO proficiency
Social media management experience
Social media marketing
Digital marketing proficiency
Content creation
Training content creation
Branding
Dependable and Responsible
Teamwork and Collaboration
Flexible and Adaptable
Organization and Time Management
Self-Motivated
Teambuilding
Planning and Coordination
Significant Clientele
Vedantu
BYJUs
Bloomberg Business Week (Middle East)
2A Architectural Awards
2A Magazine
SynergyTop
Eureka
McITs Technologies
Kolkata Ventures
6DegreesIT
Industry Arc
CodeAce
Prepp
AskIITians
Traveller's Paradise
Lonely Planet
Ezdia
Industry ARC
Dream Team Americas
SEOValley
Hobbies
Travelling
Angelic Healing
Graphology
Reading Books
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
MBA - Finance | Marketing
Heritage Business School (WBUT)
06.2012 - 05.2014
Content Specialist | Content Strategist
Freelance
01.2012 - Current
Bachelors of Commerce (B.COM Honours) -
J.D. Birla Institute (Jadavpur University)
06.2008 - 05.2011