Palak Puri Ghosh

Content Specialist | Content Strategist

Freelance

Bangalore

01.2012 - Current

Developed original content using social listening and independent sources.
Conducted online research to obtain relevant information and materials. Organized collected information to produce well-written and well-researched content.
Wrote engaging and successful marketing, advertising, and website copy.
Utilized exceptional writing, editing, and proofreading skills to produce premium quality, consistent, interesting and error-free content.
Formatted content to adhere to industry-specific style guides.
Simplified technical documentation to enhance readability and audience comprehension.
Repurposed and optimized existing content for use in different mediums.
Wrote and distributed press releases to increase brand visibility.
Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
Utilized feedback from clients and colleagues to improve content quality.
Helped clients develop website portals and social media pages to promote businesses.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Performed keyword research to optimize content for SEO.
Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Created content with SEO keywords drawn from Google Analytics. Crafted SEO-friendly content for websites increase organic traffic.
Analyzed conversion and bounce rates to measure success of content.
Improved website visibility through development and implementation of SEO strategies.
Conducted primary and secondary research to better understand customer needs and behaviors.
Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Optimized website content and images to improve search engine rankings. Optimized content with key search terms to drive traffic and online visibility.
Created and implemented aapropriate content strategies for various digital content distribution channels such as website, social media platforms, emailing channels, digital press release channels etc.
Created and managed social media campaigns to increase brand engagement.
Coordinated with design and media teams to develop high-quality digital creative assets.
Identified target audiences to analyze characteristics, behavior and media habits.
Identified appropriate marketing channels and target customers for campaigns.
Presented clients with unique copy options based on overall marketing objectives.
Evaluated and enhanced content by integrating information derived from various research tools.
Monitored competitor content to identify areas for improvement in client campaigns.
Implemented strategies and tactics to grow followers on social media channels.
Crafted dynamic and customized content pieces for broad client base to drive consumer's product/service awareness of brands.
Customized brand message to reach and capture target audience interest and drive engagement.
Assembled reports and presentations to share insights and recommendations with stakeholders.
Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
Worked with teams of designers, editors and marketers to create content for client campaigns.
Partnered and managed team of 250 in house and outsourced content editors, marketers and copywriters .
Created style guides, localization guidelines and toolkits to guide content delivery teams.
Onboarded new team members and coached personnel in marketing tasks.
Teamed with advertising agencies and outside consultants to develop strategic marketing plans.

Summary

Overview

Work History

Content Specialist | Content Strategist

Education

MBA - Finance | Marketing

Bachelors of Commerce (B.COM Honours) -

Skills

Significant Clientele

Hobbies

Work Availability

Timeline

MBA - Finance | Marketing

Content Specialist | Content Strategist

Bachelors of Commerce (B.COM Honours) -

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