Palak Rastogi

Independently managing end-to-end business ownership for Myntra, Ajio, Cred, and Swiggy Instamart — driving revenue growth, strategic planning, P&L ownership, partner relationships, and platform performance optimization.

Key Responsibilities:

• Own and lead revenue growth across major marketplaces including Myntra, Ajio, Cred, and Swiggy Instamart.
• Manage full P&L responsibility for Myntra, Ajio, and Cred to ensure sustained profitability.
• Build and nurture strong relationships with marketplace category teams and key decision-makers.
• Monitor Myntra Product Listing Ads (PLAs) and provide strategic direction to the ads agency to improve performance and ROI.
• Oversee inventory planning and stock availability to align with sales trends and high-demand periods, including peak sale events.
• Lead onboarding, and training, for junior associates and new hires, promoting a collaborative and performance-driven culture.
• Establish and manage a structured customer feedback loop by analyzing product reviews and ratings to derive actionable insights for product and service enhancements.
• Collaborate closely with cross-functional teams —including marketing, supply chain, operations, and design—to ensure timely execution of business initiatives and successful delivery of key projects.

Key Achievements:

• Grew Myntra business from ground up to a ₹3 Cr monthly run rate; achieved a peak of ₹6.11 Cr GSV in a single month.
• Scaled Myntra revenue 5.5x — from ₹5.86 Cr in FY 23–24 to ₹32.71 Cr in FY 24–25.
• Scaled Ajio revenue 4.5x — from ₹0.53 Cr in FY 23–24 to ₹2.36 Cr in FY 24–25.
• Built CM2-positive and profit-oriented businesses across Myntra, Ajio, and Cred.
• Led strategic inventory planning that enabled the brand to achieve its highest-ever unit spike during Myntra BFF Sale, Oct 2024.
• Trained and mentored junior associates and new team members on platform operations and best practices, enhancing team performance and knowledge sharing.
• Established a customer-centric feedback system to continuously refine product offerings and improve customer satisfaction.
• Delivered high-impact outcomes by successfully leading cross-functional collaborations and completing complex projects within tight deadlines.

• Completed a 3-month intensive training at ZapSkill EduTech Pvt. Ltd. , gaining hands-on experience in Facebook Ads Marketing , including campaign setup, audience targeting, A/B testing, budget optimization, and performance analysis.

Key Responsibilities & Contributions:

Contributed to content creation and copy development for various client campaigns across social media platforms.

• Wrote compelling ad copy and social media content tailored to diverse brand voices and campaign goals for 15+ clients.
• Collaborated with the design team to create visually engaging ad creatives that effectively communicated key messages and resonated with target audiences.
• Edited and proofread all outgoing content to ensure clarity, grammatical accuracy, and adherence to brand tone and guidelines.
• Participated in brainstorming sessions to conceptualize and pitch innovative content ideas aligned with client objectives and ongoing digital trends..