Palak Sharma

Brand Managed: Ryze Nicotine Gums

Key Responsibilities:

• Campaign Strategy & Execution: Spearheaded the development and execution of targeted e-commerce campaigns for Ryze Nicotine Gums, ensuring alignment with brand objectives and market trends.
• Platform Management: Managed and optimized product listings and advertisements on major platforms including Amazon, Blinkit, Swiggy Instamart, and Zepto, enhancing product visibility and sales performance.
• Performance Analysis: Utilized analytics tools to monitor campaign performance, providing actionable insights to refine strategies and improve key performance indicators (KPIs).
• Cross-Functional Collaboration: Worked closely with creative, content, and analytics teams to ensure cohesive messaging and effective campaign execution across all platforms.

Key Achievements:

• Increased Sales Performance: Achieved a significant uplift in sales through strategic campaign optimizations and targeted promotions.
• Enhanced Brand Visibility: Improved product discoverability and brand presence across multiple e-commerce platforms, leading to increased customer engagement.
• Optimized Advertising Spend: Implemented cost-effective advertising strategies that maximized return on investment (ROI) while maintaining budget constraints.

Core Competencies:

• E-commerce Campaign Management
• Platform-Specific Advertising (Amazon, Blinkit, Swiggy Instamart, Zepto)
• Data Analysis & Performance Optimization
• Cross-Functional Team Collaboration
• Brand Strategy Alignment

• Company Overview: The Marketing Launchpad Program
• Selected as a part of a batch of 75+ students from all over India for The Marketing Launchpad Program
• Completed ~600 hours of training across 14 weeks (10 hours/day) specializing across Paid Media, E-commerce & SEO
• Modules completed: Marketing Basics, Facebook Ads, Google Search/ Display/ Youtube Ads/Pmax/UAC/Shopping Ads, Programmatic Advertising, Amazon Ads, Search engine optimization
• Strategized and executed an integrated campaign across FB and Google Search for Unleavables and Swiftie India Brands to generate Traffic and Sales. The project involved developing a media strategy based on business challenges, selecting the right platform and objective, targeting the right audience, creating a media plan based on past performance, and running the campaign live with daily monitoring and optimization.
• Ran Sponsored Product Ads for Seasoned Snacks on Amazon with a budget of 800 to generate sales. The plan included optimization of the Amazon Product Page Listing, keyword targeting and budget split
• The Media Plan included a selection of campaign objective, targeting, budget split, Ad creative and KPIs like Click-through rate, cost per click, conversion rate, cost per acquisition, and impressions
• Achieved 99% in a paid media strategy project presentation
• Completed Excel /Google Sheets Training: operators, formulas, functions, pivots, vlookups/ hlookups, data validation with Digital Marketing use cases for practice
• Awarded a Certificate of Achievement for the successful completion of the Keyword Research course, demonstrating expertise in utilizing Semrush for effective keyword optimization and digital marketing strategies
• The Marketing Launchpad Program

• Company Overview: An NGO in Ajmer, Rajasthan supporting rape victims, molestation survivors, and abandoned girls
• Volunteered with an NGO in Ajmer, Rajasthan supported 35 rape victims, molestation survivors, and abandoned girls
• Provided emotional support, assisted 2 awareness campaigns and coordinated rehabilitation programs, developing strong communication, empathy, and teamwork skills
• An NGO in Ajmer, Rajasthan supporting rape victims, molestation survivors, and abandoned girls