Palak Sharma
Summary
Results-driven Senior Marketing Analyst with Hiveminds, specializing in e-commerce marketing and campaign performance tracking. Successfully strategized integrated campaigns, achieving significant sales growth. Demonstrated strong budget management and effective communication skills while optimizing media strategies and enhancing audience targeting. Passionate about leveraging data to drive impactful marketing solutions.
Overview
1
1
year of professional experience
Work History
Senior Marketing Analyst
HiveMinds - Madison World
Mumbai
12.2024 - Current
- Leading retail media strategy, planning, and execution for Godrej Consumer Products Limited (GCPL) across Amazon and Flipkart, managing a ₹1 Cr+ monthly media budget.
- Led performance initiatives for brands including Kenvue across Amazon, and Vectura Fertin (Ryze Nicotine Gums) across Amazon, Blinkit, Swiggy Instamart, and Zepto, driving scalable growth while maintaining sustainable efficiency across marketplaces.
- Strengthened brand visibility and consideration across marketplaces, driving consistent month-on-month, full-funnel growth.
- Achieved a 2.1x improvement in RoAS for Ryze Nicotine Gums within 7 months, along with a strong uplift in overall offtakes on Amazon.
- Built monthly and quarterly performance forecasts using platform trends and consumer behavior insights to support revenue planning.
- Partnered closely with clients to align media execution with business goals, addressing requirements early, and ensuring consistent delivery across platforms.
- Leveraged Amazon PI and Helium 10 insights to shape acquisition and retention approaches, strengthening product visibility, and improving conversion outcomes.
Education
The Marketing Launchpad Program -
Kraftshala
11-2024
Bachelor of Arts -
Sophia Girls College
Ajmer01.2024
12th Grade - CBSE
St Mary’s Convent Sr Sec School
Ajmer01.2021
10th Grade - CBSE
St Mary’s Convent Sr Sec School
Ajmer01.2019
Skills
- Retail media strategy and marketplace planning (Amazon and Flipkart)
- Performance-led e-commerce growth
- Full-funnel strategy and media frameworks
- Media planning, budget ownership, and forecasting
- Brand and product growth strategy
- Client partnership and stakeholder leadership
- Marketplace analytics, insights, and optimization
- Performance and growth insights using Amazon PI and Helium 10
Timeline
Senior Marketing Analyst
HiveMinds - Madison World
12.2024 - Current
The Marketing Launchpad Program -
Kraftshala
Bachelor of Arts -
Sophia Girls College
12th Grade - CBSE
St Mary’s Convent Sr Sec School
10th Grade - CBSE
St Mary’s Convent Sr Sec School