PALAK SINGHAL
Sr. Web Content Specialist
Hyderabad,TG
Work Preference
Summary
Senior Web Content & CMS Specialist with 5.5+ years of experience in enterprise content management, publishing, and governance. Certified Sitecore Content Hub Administrator with strong expertise in DAM, metadata, taxonomy, and workflow management. Experienced across Sitecore, OpenText, and other CMS platforms, with a focus on multilingual content, SEO-aware publishing, and content operations. Proven ability to collaborate with stakeholders, manage workflows using JIRA, and improve digital experience quality through structured, scalable content.
Overview
7
7
years of professional experience
9
9
Certificates
2
2
Languages
Work History
Sr. Web Content Specialist
OpenText Technologies
12.2025 - Current
- Led enterprise CMS operations as the primary point of contact for Business Units, marketing, SEO, design, and tech teams, handling 30–40+ content requests per month across global stakeholders.
- Owned content intake, prioritization, publishing, and QA, coordinating across teams to maintain 95%+ SLA adherence while balancing urgent requests with governance and long-term stability.
- Published and maintained 200+ enterprise web pages using OpenText Web CMS (TeamSite), ensuring accessibility, brand, and legal compliance.
- Defined and enforced CMS standards and component usage, mentoring authors on structured content practices and reducing content defects and rework by ~25%.
- Led UAT and component testing, validating layout stability, content behavior, and reuse scenarios to minimize post-publish issues.
- Conducted SEO and structural audits across 500+ URLs using Screaming Frog and BrightEdge, reducing recurring SEO issues by 30–40%.
- Implemented on-page engagement initiatives using Wisepops for 10+ campaigns, aligning marketing goals with UX and content integrity.
- Governed 1,000+ digital assets via OpenText Media Management (OTMM), ensuring correct metadata, versioning, and compliance.
- Monitored content quality and performance KPIs using Google Analytics and BrightEdge, guiding optimizations across usability, SEO, and engagement.
Web Content Specialist
Horizontal Digital
05.2022 - 11.2025
- Experienced with enterprise CMS platforms including Sitecore (9+ & XM Cloud), Drupal, Contentful, Contentstack, Optimizely, AEM (6.4+), and WordPress, supporting large-scale, multi-region websites.
- Led the creation, editing, and publishing of content using Sitecore CMS, managing 50–70+ content updates per month across global stakeholders.
- Worked extensively on Sitecore Content Hub modules including DAM, Metadata, Taxonomy, and Workflow, along with content fragments and experience fragments, improving content reuse and consistency.
- Defined and enforced content governance policies, contributing to a ~25% reduction in content rework and QA defects.
- Improved content discoverability through structured metadata, taxonomy, and tagging strategies, supporting better internal search and SEO performance.
- Managed multilingual and multi-region content using translation workflows and developer-built components, supporting content delivery across 4+ regions.
- Enhanced content structure and presentation using HTML and CSS within CMS editors, ensuring alignment with design intent and platform constraints.
- Ensured all web content met WCAG 2.1 AA accessibility standards, supporting inclusive and compliant digital experiences.
- Collaborated closely with developers, marketing teams, and business stakeholders to align content with business goals and brand guidelines, acting as a central content point of contact.
- Troubleshot and resolved CMS content-related issues, supporting platform stability and minimizing post-publish fixes.
- Maintained the end-to-end content lifecycle, ensuring quality, accuracy, and SEO compliance across enterprise web pages.
- Assisted in designing and managing content approval workflows, metadata structures, and tagging models to support scalable publishing.
- Utilized BrightEdge alongside Google Analytics and crawl tools to analyze search visibility, metadata performance, and page structure, helping identify and resolve SEO risks across hundreds of URLs.
- Used JIRA for task tracking, prioritization, and cross-team coordination, supporting predictable delivery and clear ownership.
- Led content QA and auditing, created CMS training documentation, and delivered author training sessions, enabling teams to follow publishing standards confidently.
- Proficient in Figma, using design references to align content layout, hierarchy, and component usage accurately.
- Successfully delivered 11+ enterprise projects across the Middle East, US, UK, and India, supporting global content operations at scale.
Client Engagement Specialist
Asmi Global Softwares Pvt. Ltd
01.2019 - 02.2020
- Served as the primary point of contact for clients, managing relationships, and ensuring high satisfaction levels.
- Facilitated clear communication between clients and internal teams to align expectations and project deliverables.
- Conducted regular follow-ups and status updates, addressing client queries and resolving concerns promptly.
- Supported the onboarding and training of clients on platform use and content management best practices.
Education
Bachelor of Technology - Computer Science And Engineering
Rajasthan Technical University
Jaipur, India04-2019
Skills
Content lifecycle management, Project Management
Sitecore CMS, Drupal, Optimizely, Contentful, WordPress, OpenText Web CMS (TeamSite)
Web content publishing, Content Operations, QA & Validation, Content Auditing & Cleanup
HTML/CSS, RTEs & Editors, Figma
Sitecore Content Hub & Sitecore Personalize
Metadata, Taxonomy, Tagging, DAM & OpenText Media Management (OTMM)
SEO, BrightEdge, Google Analytics, Screaming Frog & Wisepops
Multilingual content management & Multi-region content management
Client & stakeholder management, communication, JIRA, Asana, Trello & Confluence
Translation workflows, streamlined workflow approvals & governance
Certification
XM Cloud for content Author
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Maximum billability Achiever in the month of May June. 98% in 2024
- Multiple Client appreciations on Canvas world (Greystar), Cipla, SDD, Yas Island, DP World.
- Successfully trained, supervised, and onboarded 6 team members on CMS platforms.
Timeline
Sr. Web Content Specialist
OpenText Technologies
12.2025 - Current
Creating and managing content, Visual Builder, Publishing Content - Contentstack Academy
10-2025
Google Analytics - Google Digital Academy (SkillShop)
08-2025
Get started with CMS, Content Management System Explorer - Optimizely
03-2025
XM Cloud for content Author
10-2024
Introduction to SEO, SEO Certified - HubSpot
08-2024
Content and Commerce with Sitecore, Sitecore Product and SAAS Essentials
09-2023
Experience with Sitecore, Introduction to sitecore
08-2022
Content author Fundamentals
07-2022
Web Content Specialist
Horizontal Digital
05.2022 - 11.2025
Certified Scrum Master - Scrum Alliance
01-2022
Client Engagement Specialist
Asmi Global Softwares Pvt. Ltd
01.2019 - 02.2020
Bachelor of Technology - Computer Science And Engineering
Rajasthan Technical University
Overall Experience
5.5+ years
Project
XM Cloud Projects:
- Momento: Authored and published pages on Sitecore XM Cloud using Content Editor and Page Editor, leveraging structured templates and sitemap-based publishing. Ensured alignment with Figma designs, WCAG compliance, and SEO standards (metadata, alt text, heading hierarchy). Supported integrated components connected to property management systems, validating dynamic data binding and fallback behavior to maintain content stability and performance.
- Accolade: Populate pages using both Content Editor and Page Editor in pre-built components and leveraged structured content templates and align text, images, and microcopy with Figma design references to ensure visual consistency. Uploaded content via sitemaps, ensuring each page meets WCAG accessibility standards and SEO best practices (including meta tags, alt texts, proper heading structure). A key complexity involves handling integrated cards that fetch data from a third-party tool Starez, necessitating dynamic content binding and error fallback handling.
- Canvas World (Ongoing): Currently working on the XM Cloud platform. Responsible for creating web pages and populating content into pre-built components using both Content Editor and Page Editor. Tasks include using structured web content templates, aligning content with Figma-based design references, uploading content via sitemap, following accessibility (WCAG) standards, implementing SEO best practices, and working with complex components like integrated cards linked to third-party tools (Entrata, Yardi).
- Canvas Living & Greystar: Utilized Page Builder to build pages and populate multilingual content using templates across multiple site sections. Also worked with integrated components from property management systems such as Entrata and Yardi.
- DP World (Migration Project): Participated in the migration of DP World’s logistics site from Sitecore XP to XM Cloud. Handled CRM form linking and content localization across different regions including the US, UK, and Germany, using templates and structured content modules.
- DIFC: Managed the entire content authoring and publishing process using XM Cloud. Coordinated with the client to apply Figma-based templates and client-provided content, ensuring all content was reviewed and approved before publishing from staging to Live.
XP Projects
- DP World: Supported region-specific builds and localization efforts for DP World in XP, contributing to multilingual content setup and CRM form integration. Later transitioned to assisting with the migration to XM Cloud.
- Cipla: Managed content population using client-provided material and Figma design templates. Collaborated closely with stakeholders for reviews and approvals before publishing from Broad to Live environments.
- FTF, Yas Island, Horizontal: Supported multilingual content workflows, conducted structured content audits, and ensured content compliance with CMS governance standards.
- Atkore: Created new pages using Sitecore XP, incorporating internal and external linking components as per the site’s structure and user journey.