Palak Tiwari

Key Responsibilities:

• Concept Development: Collaborated with business teams for new product development and restructuring initiatives across the product lifecycle.
• Technical Analysis: Defined technical specifications; ensured packaging compatibility with automated systems.
• Structural Design: Created detailed CAD designs; developed die-lines and structural prototypes for testing.
• Material Selection: Selected sustainable, cost-effective materials; conducted material testing and managed supplier sourcing.
• Regulatory Compliance: Ensured all packaging met regulatory standards and acquired necessary certifications.
• Sustainability & Continuous Improvement: Reduced waste and improved recyclability through innovative design strategies.
• Printing and Graphics Coordination: Managed artwork creation, printing specifications, and graphic design collaborations.
• Testing and Validation: Performed rigorous packaging tests (drop, vibration, compression, environmental).
• Commercial Launches: Led campaign designs, artwork, and ATL/BTL marketing activities for product launches.
• Quality Control: Implemented lean principles to optimize packaging production and reduce costs..

• Concept Development: Understanding the requirement of the business team on the new product development or restructuring during product lifecycle, coordinating with the support teams to fulfill the requirement and to collaborate all functions together for the product development.
• Technical Requirements Analysis: Define technical specifications such as dimensions, weight limits, and material strength based on product characteristics and transportation needs. Consider packaging compatibility with automated assembly lines and machinery.
• Structural Design: Utilize computer-aided design (CAD) software to create detailed structural designs of packaging. Develop die-lines and structural drawings for manufacturing. Test prototypes for structural integrity, functionality, and compatibility with the product.
• Material Selection: Choose sustainable and cost-effective materials that align with brand values. Consider factors such as durability, eco-friendliness, and aesthetics. Conduct material testing for properties like tensile strength, tear resistance, and moisture resistance. Source suppliers and negotiate pricing and delivery timelines.
• Regulatory Compliance: Ensure packaging complies with relevant regulations and standards. Obtain necessary certifications and approvals (e.g., FDA approval for food packaging).
• Sustainability and Improvement: Explore opportunities for reducing waste and improving recyclability. Implement sustainable practices throughout the packaging lifecycle. Stay updated on industry trends and technologies to drive innovation.
• Printing and Graphics: Coordinate with graphic designers to create artwork and branding elements for packaging. Specify printing techniques (e.g., flexography, lithography) and colors for accurate reproduction. Consider special finishes such as embossing, foiling, or varnishing for added visual appeal.
• Testing and Validation: Perform package testing using industry-standard methods such as ASTM or ISTA protocols. Conduct drop tests, vibration tests, compression tests, and environmental tests to ensure packaging durability and product protection.
• Commercial Launch: Campaign and other artwork designing various ATL/BTL activities for the commercial launch of the product.
• Quality Control: Implement lean manufacturing principles and continuous improvement methodologies to optimize packaging design and production processes.

• Brand Management: Creating the MARCOM material and other creatives for the visibility, communication and announcement purpose. Collaboration with agencies for the various domestic and international events and to fulfil marketing needs.