Palak Upadhyay
Social Media Manager
Delhi
Summary
Experienced social media manager with a proven track record of executing strategies on multiple platforms. Strong time management and collaboration skills. Quickly adapts to new information and branding changes, consistently exceeding targets for engagement, acquisition, and retention.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Social Media Manager
Edelytics
01.2024 - Current
- Company Overview: Digital Marketing Agency
- Digital Marketing Agency
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Implemented content calendar to ensure timely and organized posting across all channels.
- Increased brand awareness by developing and implementing effective social media strategies.
- Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.
Social Media Intern
NSEFI - National Solar Energy Federation of India
08.2023 - 01.2024
- Conducted daily updates to social media profiles to boost company online presence.
- Developed creative and unique campaign visuals, including videos, GIFs and images.
- Collaborated with the marketing team to create visually appealing graphics and multimedia content.
Public Relation Intern
Crossword Public Relations
07.2022 - 09.2022
- Worked on the development and implementation of new social media plan in order to attract new customers and increase brand awareness.
- Created and analyzed digital content for various social media platforms such as Facebook, Instagram, LinkedIn and twitter.
- Assisted with the planning of events, write media releases and newsletters, and update social media pages.
Education
Bachelor's degree - Journalism and Mass communication
Management Education Research Institute (MERI)
01.2020 - 01.2023
Skills
- Hootsuite
- Meta Business Suite
- Campaigns management
- Photography and videography
- Multitasking Abilities
- Social Pilot
- Notion
- Mid Journey
- GAMA (For presentations)
Timeline
Social Media Manager
Edelytics
01.2024 - Current
Social Media Intern
NSEFI - National Solar Energy Federation of India
08.2023 - 01.2024
Public Relation Intern
Crossword Public Relations
07.2022 - 09.2022
Bachelor's degree - Journalism and Mass communication
Management Education Research Institute (MERI)
01.2020 - 01.2023
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