PALASH AMESAR

User Acquisition – Crowdfunding, Insurance & Lending verticals

• Lead a team of 9 to plan & allocate monthly ad budget of 6 Cr on Facebook, Google Ads and affiliates, handling multinational campaign that improved ROAS by 57% within span of 4 months.
• Coordinated with Content and Creative to execute content repurposing strategy that extended content lifespan, resulting in 30% growth in monthly revenue.
• Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
• Handled MIS reports to analyze weekly and monthly full funnel performance over 8+ platforms and tracking of KPIs

Lead generation - Lead,Calling and Operations Vertical

• Built and optimized ad campaigns on Google search and Bing leading to 45% increase in ad visibility and 28% growth in click-to-conversion rates.
• Elevated use of Google Analytics and Landing page optimization to refine marketing strategies, leading to 20% decrease in bounce rates and 25% increase in average session duration.
• Designed Remarketing Strategy using unified customer insights across touchpoints, enriching campaign targeting and leading to 35% increase in MQL (Marketing Qualified Lead) conversions.

Retention Marketing (Moengage, Netcore & RML)

• Pioneered use of predictive analytics models that enhanced customer segmentation efforts, leading to 25% boost in marketing campaign personalization and 15% rise in conversion rates.
• Setting up Retention model to further design a user journey to increase frequency & reactivate dormant users. Reactivation rate improved from 6% to 21%

• Managed cross functional team of, handling portfolio of 15 clients from E-com, App, Entertainment and Healthcare domain.
• Contributed to app launch marketing strategy that acquired over 100,000 downloads within first month post-launch
• Executed optimal sales and funnel strategy to achieve commercial goals for Ecommerce brands under apparel ,electronic product and product based category.
• Facilitated skills development workshops for marketing team, raising proficiency in digital analytics tools by 100%
• Delivered & executed solutions to problems like reducing CAC, CPL & increasing ROAS
• Collaborated with data partners like PayU, Vi, Vserve, Airtel to sharpen audience targeting

• Supported SEM strategies that reduced cost-per-click by 20% while maintaining conversion rates.
• Executed deployment of social media campaigns for shopping and Lead Gen campaigns that grew customer acquisition by 25% within 3 months.
• Campaign Strategy & Execution - Strategizing digital assets and delivering those across Google Search Ads, YouTube Ads. Google Display Ads & Facebook ads (campaign management & optimization)
• Email Campaign - Designing of responsive HTML mails & running email campaign through Amazon Pinpoint for brand awareness & product launch