Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Accomplishments
Timeline
Generic
PALASH R. GORDE

PALASH R. GORDE

Kolkata

Summary

Experienced professional with a diverse background in multiple industries. Proven track record in driving brand awareness and increasing sales through effective marketing strategies. Skilled in executing successful campaigns, analyzing customer preferences, and providing actionable advertising insights. Proficient in utilizing various marketing tools and social media platforms while monitoring competitor activities.

Overview

13
13
years of professional experience

Work History

Luxury Brad Ambassador (East)

DIAGEO India (USL)
Kolkata, West Bengal
03.2024 - Current
  • Overlooked East region including Kolkata, Assam, Meghalaya, Siliguri as a brand Ambassador
  • Engaged consumers through brand events and product sampling.
  • Collaborated with marketing teams to develop promotional strategies.
  • Gathered consumer feedback to inform marketing initiatives.
  • Conducted research to identify target audiences for campaigns.
  • Conducted brand portfolio trainings for F&B staff across on trade outlets in Kolkata, Assam, Meghalaya, Siliguri.
  • Managed and executed World Class cocktail competition for East regional and National.
  • Curated signature cocktail menus for various events.
  • Hosted HNI malt dinners, tequila led dinners with a master class and tasting along with food pairings.
  • Hosted several trainings under Diageo Bar Academy for managers, women in hospitality.
  • Handled many well known events such as ICW, Diluminati event Kolkata, Ed Shereen Shillong, Zomaland Pune, Zero Musical Festival Arunachal, India Story Kolkata, Table For Every one in Shillong, Pune, Kolkata.
  • Conducted market visits in order to check brand placements, menu availability, consumer trends and behavior, connecting with F&B associates on premise across east.
  • Handled an universe of 300+ Key accounts outlets across east region.
  • Worked with a vast portfolio of spirits in the organisation.

Trade Ambassador

Stilldistilling Spirits | Maka Zai Premium Rum
Bengaluru
11.2022 - 02.2024
  • Established new business relationships by effectively representing organization at industry events.
  • Oversaw trade premises management through optimized listings and promotional strategies.
  • Crafted unique signature cocktails for events, enhancing overall brand experience.
  • Led product training and masterclass sessions to improve staff expertise.
  • Organized tasting and food pairing experiences, showcasing product versatility.
  • Implemented bar takeovers, boosting sales and customer interaction.
  • Coordinated on-ground marketing activities to maximize brand impact.
  • Developed strategic alliances and partnerships while adhering to compliance standards.

Senior Business Development Executive

Think And Learn Pvt Ltd, BYJUS
Bengaluru
07.2020 - 10.2022
  • Drove sales and achieved targets by creating brand value and generating customer need.
  • Conducted educational counseling for students and parents through Zoom meetings and direct visits.
  • Maintained awareness of competitors and industry trends in Ed-tech sector.
  • Handled EMI documentation for course purchases while providing customer support.
  • Generated revenue of 10 million through effective lead conversion strategies.

Co-Founder

A 14/8 Story Cafe
Bengaluru
11.2018 - 11.2020
  • Established clear mission, vision, and culture to guide company employees.
  • Managed comprehensive product development processes from design through deployment.
  • Negotiated contracts with suppliers and partners to build reliable supply chains.
  • Implemented company policies and strategies to enhance procedures and drive revenue growth.
  • Conducted location surveys to assess potential business opportunities.
  • Planned food and beverage menu to align with customer preferences.
  • Designed name and logo for café to establish brand identity.
  • Demonstrated food and drink presentation techniques while training staff on standard recipes.

Trade Brand Ambassador

Svami Progressive Drinks
Pune
03.2020 - 05.2020
  • Responsible for brand awareness through events and interactions to gather product feedback and generate sales
  • Conducted brand training and sales techniques workshops for F&B outlets
  • Created unique alcoholic and non-alcoholic cocktail recipes
  • Organised tasting sessions for customers and F&B professionals.
  • Was part of the lay-off due to COVID -19

Assistant Restaurant Manager

Avant Garde Hospitality Pvt. Ltd
Bangaluru
10.2019 - 02.2020
  • Oversaw operations of two outlets: Caperrberry and Fava, ensuring smooth day-to-day functions.
  • Created innovative signature cocktails featuring unique ingredients to enhance beverage offerings.
  • Developed menus for various events to attract diverse clientele.
  • Drove sales initiatives to consistently meet budget expectations.
  • Managed beverage selections for both restaurants, optimizing product variety.
  • Conducted daily team training to elevate product knowledge and customer service skills.
  • Coordinated promotions and partnerships with beverage brand portfolios for increased visibility.

Project Executive

Tulleho Portals | Beverage education & Training
Bengaluru
12.2017 - 05.2019
  • Curated unique signature cocktails for various events and projects.
  • Managed business development initiatives to expand market reach.
  • Conducted brand portfolio trainings and tastings for Remy Cointreau across Bangalore's bars and restaurants.
  • Oversaw Beluga cocktail competition project and American Whisky Cocktail Competition in South India.
  • Directed bar consultancy projects, WSET certifications, and Certified Beer Training Programs.
  • Supported Maison by Pernod Ricard bar program implementation.
  • Managed inaugural Brews & Spirits expo in Bengaluru.
  • Trained multiple batches at Tulleho bar school and conducted comprehensive bar training for PH4 hospitality.

Food & Beverage Assistant

The Oberoi Hotel
Bengaluru
07.2015 - 11.2017
  • Led bar operations at hotel, enhancing service quality for breakfast, lunch, and dinner.
  • Curated signature cocktails for seasonal promotions, driving customer engagement.
  • Represented The Oberoi Bangalore at Bacardi Legacy cocktail competition nationals.
  • Developed innovative cocktail recipes tailored to consumer preferences and budget constraints.
  • Trained bar team on industry trends and upselling techniques to boost sales.
  • Managed beverage inventory to ensure optimal stock levels and reduce waste.
  • Served as guest lecturer on mixology at Army Institute of Hotel Management in 2017.
  • Created duty roster to optimize staff scheduling and operational efficiency.

Industrial Trainee

JW Marriott Pune
Pune
11.2013 - 04.2014
  • Acquired practical experience in operations management by assisting managers and supervisors with diverse tasks.
  • Completed 22 weeks of training across Food and Beverage Service, Front Office, Housekeeping, and Food Production departments.
  • Enhanced skills through advanced training while applying knowledge gained from industrial job experiences.
  • Developed a solid understanding of industry operations through comprehensive exposure training.

Vocational Trainee

Marriott Hotel & Convention Centre Pune
Pune
05.2012 - 06.2012
  • Worked in Food and Beverage Service department.
  • Developed excellent working knowledge of industry trends and improvements in processes.
  • Maximised customer engagement and satisfaction by delivering excellent customer service.
  • Thrived in fast-paced environment with energy and enthusiasm.
  • Handling of banquet functions and learning different table setups at banquets.

Education

WSET Level 2 - Spirits -

Wine & Spirits Education Trust
London
01-2025

Bachelor of Hotel Management And Catering Technology -

Bharti Vidyapeeth University
Pune
01-2015

Skills

  • WSET Level 2-Spirits
  • Brand management and business development
  • Cocktail crafting and mixology
  • Customer engagement and relationship building
  • Product training and knowledge sharing
  • Market analysis and research
  • Product recommendations and insights
  • Storytelling and narrative development

Hobbies and Interests

Cooking, River rafting, Boxing, Traveling

Accomplishments

  • One of the 200 juries across India for 30 Best Bars India.
  • CEO Award of the year 2016 at The Oberoi Bangalore.
  • Amongst top 3 Bartenders for South Regionals in Bacardi Legacy Cocktail competition for 2 consecutive years.
  • One of the top 10 Bartenders at The Bacardi Legacy Cocktail competition National Finals for 2015- 2016 and 2016 – 2017.
  • Performed at World Class Cocktail competition for South regionals round 2017.
  • Performed at Bacardi Legacy Cocktail competition 2017-2018 South Regionals.
  • Represented Tulleho Portals Pvt. Ltd as Judge for the South India BHM inter college cocktail competition.
  • Employee of the month for best revenue at BYJU's Bengaluru.

Timeline

Luxury Brad Ambassador (East)

DIAGEO India (USL)
03.2024 - Current

Trade Ambassador

Stilldistilling Spirits | Maka Zai Premium Rum
11.2022 - 02.2024

Senior Business Development Executive

Think And Learn Pvt Ltd, BYJUS
07.2020 - 10.2022

Trade Brand Ambassador

Svami Progressive Drinks
03.2020 - 05.2020

Assistant Restaurant Manager

Avant Garde Hospitality Pvt. Ltd
10.2019 - 02.2020

Co-Founder

A 14/8 Story Cafe
11.2018 - 11.2020

Project Executive

Tulleho Portals | Beverage education & Training
12.2017 - 05.2019

Food & Beverage Assistant

The Oberoi Hotel
07.2015 - 11.2017

Industrial Trainee

JW Marriott Pune
11.2013 - 04.2014

Vocational Trainee

Marriott Hotel & Convention Centre Pune
05.2012 - 06.2012

WSET Level 2 - Spirits -

Wine & Spirits Education Trust

Bachelor of Hotel Management And Catering Technology -

Bharti Vidyapeeth University

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PALASH R. GORDE