Palky Gagneja

Key Skills & Strengths:

Influencer Marketing Expertise: Extensive experience in influencer outreach, negotiations, and campaign management across platforms like Instagram, TikTok, YouTube, Snapchat, and Facebook.
Strategic & Creative Leadership: Skilled in ideating and implementing creative campaigns, managing cross-functional teams, and leading brainstorming sessions to develop impactful marketing strategies.
Data-Driven Decision-Making: Proficient in data analysis, performance evaluation, and creating insightful post-campaign reports to drive continuous improvement.
Client & Team Management: Proven ability to nurture client relationships, host meetings and presentations, and provide mentorship to peers and junior team members.
Adaptability & Innovation: Adept at identifying gaps in processes, developing new service offerings, and challenging traditional approaches to campaign execution.
Notable Achievements:

Spearheaded multi-platform campaigns that exceeded client KPIs by identifying and onboarding high-performing influencers.
Optimized processes, resulting in a 15% reduction in turnaround time for campaign proposals.
Successfully managed teams to meet and exceed challenging deadlines, ensuring client satisfaction at every stage.
With a strong understanding of social platform algorithms, emerging trends, and consumer behavior, I take pride in delivering impactful marketing solutions that drive growth and client success. My approach is both analytical and creative, ensuring campaigns not only meet but exceed expectations.

• Evaluated potential partnership opportunities based on strategic fit and revenue potential, ensuring alignment with company objectives.
• Handled complex deal negotiations successfully balancing partner needs alongside organizational growth targets securing mutually beneficial agreements.
• Strengthened partner relationships by maintaining regular communication and addressing concerns proactively.
• Analyzed market trends to inform partnership strategies, staying ahead of competitors in the industry landscape.
• Served as a liaison between internal teams and channel partners, fostering a seamless working relationship.
• Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
• Attended customer meetings, trade shows and conferences as company representative.

• Acquire knowledge of the business and our partners, products and services
• Perform tasks to support partner success teams
• Help prepare for partner meetings and merchant meetings
• Attend partner calls and document notes in partner relationship management system
• Help draft and send written partner communications
• Assist with internal creative review of partner campaigns and campaign deployment
• Act as point of contact for escalation for the client/agency and internal teams, resolving problems quickly and communicating effectively
• Conducting research on potential clients and pitching to prospective clients/partners
• Deep knowledge of CPA, CPS, CPI, ROI models
• Worked on platforms - HasOffers, Cake, Tunes, Tradedoubler connect, Linkshare, Partnerize, CJ, Tradetracker, AWIN, Webgains, ShareAsale, Chinesean, Admit Ad, Optimise, Involve Asia
• Preparing Microsoft excel reports, presentations for client meets
• Running Validation for Network
• Created website content and company's portfolios presentation, also handling the social media
• Creating email campaign for affiliates for new offers/campaigns
• Developed and maintained strong relationships with key partners resulting in increased revenue and customer satisfaction
• Collaborated with cross-functional teams to develop and execute strategic account plans, which led to the achievement of revenue targets
• Successfully managed a portfolio of high-value accounts, consistently meeting and exceeding sales targets
• Conducted regular business reviews with partners, providing insights and recommendations to drive mutual growth and success
• Negotiated contracts, pricing, and terms with partners, ensuring alignment with company goals and objectives
• Resolved escalated customer issues in a timely and satisfactory manner, maintaining high levels of customer retention and loyalty
• Identified and pursued new business opportunities within existing accounts, resulting in incremental revenue and market expansion
• Provided market and competitive intelligence to internal teams, helping shape product strategy and positioning
• Mentored and coached junior account managers, supporting their professional growth and development.

• Managing individual projects
• Workflow management between internal team and customer
• Project Meetings and management
• Standardizing the documentation requirements and procedures
• Monitoring, reviewing and analyzing the request from customer or ticket
• Managing the high priority tickets and work according to them on daily basis
• Create Reports according to customer or project requirements
• Experience in marketing and advertising of projects
• Time management, task delivery and project optimization
• Coordination with team/partners and customer to meet the requirements or details related to task
• Ability to work effectively fast paced environment
• Maintain Service Level Agreement and work according to the defined policies
• Scheduling call with customer of partners to analyze the project requirements
• Account management: raising invoice and revenue optimization
• Manage various scenarios effectively like business risks, profitability and customer expectations without impacting associates adversely
• Deep knowledge of Marketing strategies
• Up to date with latest marketing trends
• Deep knowledge of Affiliate Marketing & Digital Marketing
• Affiliate Recruitment & Analyzing Affiliate performance
• Build and maintain affiliates/publishers relationships in order to understand their needs and business priorities
• Provide excellent customer service to maintain existing affiliates and acquire new affiliates
• Handle business deal tracking, monitoring, closing, and other related activities as needed
• Maintain open communication with all potential affiliates on the day-to-day issues
• Develop business strategies to improve affiliate program
• Initiate new campaign ideas, increase commission in exchange of affiliate scheme
• Stay current with trends in affiliate marketing and identify new opportunities
• Work with management team and network partners to execute and close new affiliate deals
• Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.

• Handling individual Marketing campaigns
• Project Meetings and management
• Monitoring, reviewing and analyzing the request from customer or ticket
• Campaign Optimization and maintaining the reports
• Experience in marketing and advertising of projects
• Time management, task delivery and project optimization
• Coordination within team to meet the project requirements
• Social Media/Digital marketing experience
• Ability to work effectively fast paced environment
• Scheduling call with customers of partners to analyze the project requirements
• Account management: raising invoice and revenue optimization
• Deep knowledge of new marketing strategies and trends
• Deep knowledge of Affiliate Marketing & Digital Marketing
• Launching the campaign on different Networks
• Intermediate between advertiser and publisher.

• In IMSL, I am working for number of clients named Wall Masters, Harsun Engineering, Kartar Tools and many more
• I used to handle both SMO/SEO
• Off-Page and On-Page both are done from my end
• Instead of this, I have handled company's internal project named India Medical Hub and India Market Hub
• Maintained project reports for all my respective projects
• Responsible to send weekly reports to clients
• Checked google analytics and was responsible to resolve all the issues related to project
• Good skills in facebook paid campaign
• Keyword Research: Researching the best keywords using tool as Google Ad words, with less competition and high search volume for high Ranking of website
• On-Page Optimization: Broken link check, Website Analysis, Competitor Analysis, Keywords Selection, Meta Tagging, Content optimization, alt tag on images, Google Webmaster Tool and Google Analytical Tool Code Installation
• Off Page Optimization: Search Engines Submission (Google, Yahoo, Bing) Local Search Engines Submission (Google Local, Yahoo Local, Msn Local Etc.) Directory Submission (One Way Links) Article submission Press Releases Blog Submission (blogger.com, wordpress.com, livejournal.com, xanga.com, bloglines.com, myspace.com, blog.com) Forum Submission Link Exchange (With Website Related Sites) Social Media Optimization Google Webmaster Tool Google Analytical Tool Feed Submission Competitor Watch So many other things like (page rank check, Meta tag analyze.