Palla Rohith Reddy
Hyderabad
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
6
6
years of professional experience
Work History
Senior Consultant, Paid Media
Regalix- A Market Star Company
09.2024 - Current
- Collaborated with the Reddit Senior Account Managers team and offered stupendous assistance.
- Developed detailed reports on marketing activities and provided recommendations for optimization based on results.
- Collaborated with cross-functional teams including creative, production, analytics, and sales to ensure successful execution of campaigns.
- Monitored KPIs closely during each phase of the campaign lifecycle in order to make informed decisions about future strategy changes.
- Developed innovative approaches towards improving customer acquisition rates through targeted messaging and creative executions.
- Created media plans, creative trackers, wrap reports, and business reports to retain the clients and show them how their funds were utilized efficiently.
Digital Media Senior Associate
Google operations center
07.2022 - 07.2024
- Supported Search, Display, Shopping, Performance Max, App, and Discovery campaigns and hands-on experience in troubleshooting and optimization.
- Analyzed campaign metrics to identify optimization opportunities, driving increased efficiency and achieving advertiser KPIs.
- Consistently exceeded ad revenue goals by leveraging diverse ad product strategies and data-driven insights.
- Ensured smooth campaign execution through meticulous monitoring, reporting, and defect management.
- Conducted research on industry trends and competitor strategies to inform strategic planning.
- Supported four functional areas, including Google Ads, Google Analytics, Google Tag Manager, and Google My Business.
- Achieved 1 Million in sales conversions by optimizing and strategically targeting advertisements.
Advertising Account Executive
Virtusa Consulting Services- MRT Infotech
04.2022 - 07.2022
- Assisted client's through phone calls and emails
- .Assisted North American clients with regards to their Microsoft advertising concerns.(Bing Ads)
- Offered end-end support in Campaign optimization, Campaign building strategies and scaling performance.
Associate Technical Support
Tech Mahindra
04.2021 - 04.2022
- Provided expert assistance to Australian consumers on Telstra telecom services, including NBN and DSL.
- Engaged with customers via chat and phone to resolve inquiries efficiently.
- Delivered prompt solutions to enhance customer satisfaction with mobile and internet services.
KYC Case Lead Support, Corporate and Investment Banking
Angel One
08.2019 - 01.2021
- Streamlined KYC assessment for Investment Trading Life Cycle, ensuring regulatory adherence.
Managed brokerage assignments for trading accounts linked to NSE and BSE exchanges.
Played a key role in generating investment ideas and facilitating mutual fund sales.
Optimized team workflows to improve overall efficiency in KYC processing.
Education
Accounting And Finance-M.com - Accounting And Finance
Osmania University
India01-2021
Bachelor of Computers - Computer's And Commerce
Osmania University
05-2019
Bachelor of Commerce - Commerce And Accounting
Jagruthi Junior College
04-2016
Secondary Education -
Divya Gnana Nikethan School
05-2014
Skills
- Google Marketing Platform and Reddit Ads
- Digital marketing strategies using AI
- DV360
- Stakeholder management
- Overseas client management
- Campaign analysis
- Performance optimization
- Ad product strategies
- Research and analysis
- Looker Studio
Timeline
Senior Consultant, Paid Media
Regalix- A Market Star Company
09.2024 - Current
Digital Media Senior Associate
Google operations center
07.2022 - 07.2024
Advertising Account Executive
Virtusa Consulting Services- MRT Infotech
04.2022 - 07.2022
Associate Technical Support
Tech Mahindra
04.2021 - 04.2022
KYC Case Lead Support, Corporate and Investment Banking
Angel One
08.2019 - 01.2021
Bachelor of Computers - Computer's And Commerce
Osmania University
Bachelor of Commerce - Commerce And Accounting
Jagruthi Junior College
Secondary Education -
Divya Gnana Nikethan School
Accounting And Finance-M.com - Accounting And Finance
Osmania University
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