Eloqua
Pallab Mahanta
Bangalore
Summary
Dynamic marketing professional with over 11.5 years of experience in conceptualizing, planning, and executing impactful marketing strategies. Strong foundation in omnichannel marketing, go-to-market strategy, and search engine optimization, complemented by a proven track record of delivering exceptional customer service and achieving target-oriented project outcomes. Expertise includes content marketing, stakeholder management, marketing automation, and performance marketing, along with a commitment to continuous learning and innovation. Adept at leveraging diverse marketing channels to drive engagement and enhance brand visibility through strategic initiatives and creative solutions.
Overview
15
15
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Customer Marketing Manager
Labcorp
07.2023 - Current
- Experienced in targeting healthcare providers, hospitals, patients, and pharmaceutical clients across the Americas, EU, and APAC regions.
- Overseeing omnichannel marketing efforts for Biopharmaceuticals Laboratory Services, Real-World Data, and Data & Technology business segments, leveraging both paid and organic channels to enhance visibility and drive lead generation.
- Developing and implementing annual marketing strategies with clear execution plans and measurable outcomes.
- Facilitating collaboration between product marketing and marketing channel teams to ensure alignment and maximize campaign effectiveness.
- Engaging with curated, niche communities to support lead generation and expand market reach.
- Https://www.labcorp/
Marketing Manager
Acuity Knowledge Partners
05.2020 - 07.2023
- Experienced in targeting Asset & Wealth Management, Private Equity, Investment Banks & Advisory firms, Commercial & Retail Banks, and Consulting & Corporate client segments in the Americas, EMEA, and Asia.
- Leading the Search Engine Optimization (SEO) project, crafting and executing a comprehensive SEO strategy to optimize website performance for targeted keywords.
- Managing end-to-end marketing activities for 3 business units, utilizing both paid and organic channels to drive ROI and effectively communicate with stakeholders. Content marketing and solution promotion through platforms like Google Ad’s, LinkedIn Ad’s, Twitter Ad’s, HubSpot email, YouTube video promotion, and more.
- Responsible for all business unit-specific and corporate/client newsletters for Acuity, ensuring timely and relevant content distribution.
- Responsible for promoting Acuity’s digital services and SAS-based products, crafting and executing effective go-to-market strategies.
- Https://www.acuitykp.com/
Marketing Manager
Edutech India
04.2016 - 05.2020
- Formulating & executing marketing/brand strategies.
- Creating and managing successful lead generation campaigns, and nurturing existing leads.
- Creating social outreach initiatives to strengthen the brands presence across the digital and social communities.
- Undertake all of the required actions for the company’s email marketing strategy.
- Managing other Digital Marketing Initiatives like Search Engine Marketing (SEM), Social Media Marketing(SMM) & Search Engine Optimization(SEO)
- Create Marketing Strategy based on Data, Analytics & Market Trends to interact with customers across different stages of their journey.
- In-house development of new website & maintained online shopping portal.
- Choose & represent the company in various events/ conferences.
- Create and Publish Print Advertisements in leading magazines
- Www.edutechindia.com
Marketing Executive
Ecole Solutions
06.2014 - 03.2016
- Responsible for promoting technology solutions like LMS, Language Learning Platforms, Campus Management Systems (ERP), Online Assessment Systems, Library Automation software & RFID hardware.
- Creating content and managing digital marketing, online and offline ad campaigns and email marketing campaigns
- Representing the company at trade exhibitions, events and conferences
- Ensuring that marketing databases are maintained systematically.
- Administering the company website and ensuring all marketing communication is relevant and consistent
- Www.ecoleglobal.com
Process Executive
Infosys BPO
08.2011 - 07.2012
- Worked for the client British Telecom, a UK based Telecom Company in the Help and Support Dept.
- Received the Best Performance Reward on two occasions & had the maximum Customer Satisfaction score in the team.
- Www.infosysbpo.com
Education
Master of Business Administration (MBA) - Marketing and Finance
Kaziranga University
Jorhat, Assam, India01.2014
Bachelor of Business Management (BBM) - Human Resource
Dayanandasagar College of Science, Arts and Commerce
Bangalore, India01.2010
Skills
Search Engine Marketing
Strategy Building
Email Marketing
ROI driven marketing
Collateral Creation
Social Media Marketing
Stakeholder management
Performance marketing
PR
Omni-channel marketing
Software
Salesforce Marketing Cloud
Hubspot
Workfront
MailChimp
Asana
SEM Rush
Certification
Six Sigma-Green Belt from Indian Statistical Institute, Bangalore; Issued Feb 2014
Interests
Travelling, Watching Movies, Listening to Music, Playing Cricket
Timeline
Customer Marketing Manager
Labcorp
07.2023 - Current
Marketing Manager
Acuity Knowledge Partners
05.2020 - 07.2023
Marketing Manager
Edutech India
04.2016 - 05.2020
Marketing Executive
Ecole Solutions
06.2014 - 03.2016
Process Executive
Infosys BPO
08.2011 - 07.2012
Bachelor of Business Management (BBM) - Human Resource
Dayanandasagar College of Science, Arts and Commerce
Master of Business Administration (MBA) - Marketing and Finance
Kaziranga University