Summary
Overview
Work History
Education
Skills
Timeline
Generic
Pallav Palash

Pallav Palash

New Delhi

Summary

With 9 years of experience in the advertising industry, I have developed a strong passion for transforming products into powerful brands. I'm a firm believer of treating a brand as my own as it helps me have a better perspective. Also, I'm told to have an eye to address the elephant in the room and often have a perspective that most people don't. Another personal mandate to me is driving my relationships, internal or external, and keeping them the healthiest because the larger your team, the more noise you can create in the brand world. This IQ-EQ magnetism attracts likeminded people towards me which has always resulted in great work. I have a certain dynamism towards the work I churn out and don't let the work stop at sunset – simply because we think of the best ideas, only to change them at last minute with the finest ones. It's immensely satisfying to always be in the middle of the battlefield and take charge. It not only has always paid off in my brands' growth but has also lead to an expeditious one for me. Handling major campaigns of MSIL | Kia | Google | Pernod Ricard | Nestle and picked to help in the strategy development of these brands are the major highlights of my entire career.

Overview

10
10
years of professional experience
6
6
years of post-secondary education

Work History

Associate Vice President

Dentsu Creative
04.2024 - Current

Managing the Compact essential portfolio of Maruti Suzuki.

  • Collaborated with cross-functional teams to drive process improvements and innovation.
  • Mentored junior team members, providing guidance on best practices and strategies to overcome challenges while simultaneously strengthening their professional skillsets.
  • Implemented data-driven decision-making practices to inform business strategy and optimize performance metrics across all departments.

Senior Client Services Director

Innocean India
06.2023 - Current
  • Currently handling the Kia ATL portfolio. Was Involved in startegy + Campaign execution for the first ever Kia's sales driven Sonet Campaign. Supported Sonet Facelift campaign with my production experience and also helped the team to manage deliveries on time. Got a great integrated experience in working for Innocean, this will help in my upcoming brand launches.

Brand Services Director

Lowe Lintas Gurgaon
03.2021 - 06.2023

The experience at Lowe has been rather wholesome. The horizon was always wider than operations & executions across mediums. A diverse mix of brands had me absolutely consumed with understanding of different categories and markets, deep diving into data and strategy management - under the most amazing leadership. The key intent built in was to think beyond just a campaign & treating the brand as a personal affair.


Lead Google Voice 3 back to back campaigns, Blenders Pride new campaign 2021, 2021 Seagram Masterbrand Campaign, Nestle Everyday latest northeast campaign, Nescafe RTD New campaign. I drove creative operations, strategy, celebrity management & managing internal P&L.


Crafted the EFFIE entries for Google Voice to winning an award in EFFIE 2021.

Senior Project Manager

McCann Worldgroup India
10.2018 - 02.2021

My real production experience and handling major big budget campaigns started with McCann. It was good 2 and half year stint where i was involved in the Brands like Nestle, Moov and Daawat.


Worked directly with the Communication Head of Nestle India to deliver Nestle's latest corporate campaign.


Helped the planning and the creative team in bringing Moov back in the leadership segment with 2 brand campaigns.


Lanched Daawat's first ever master brand campaign.



Account Manager

BBDO India
12.2016 - 10.2018

The entry to manager level happened with BBDO India. I was given the responsibilities of ExxonMobil India which was an extreme process driven client. This was the time where i gained knowledge in interacting with the Global team and executing/delivering India's first master brand campaign for Mobil.


I was also the part of a 2 man squad who started BBDO Bengaluru office.



Brand Associate

Leo Burnett
03.2016 - 11.2016

Burnett was a short stint for me, but a great one. This was the first time i was introduced in writing advertising briefs. I was given the responsibilities of Fortis Healthcare Being a healthcare and operations heavy brand, Fortis helped me in organizing my day. i worked the planning and creative team to deliver both regional and international campaigns for Fortis.

Management Trainee

August Communications
06.2014 - 06.2015

As an MT, I was involved in both the servicing and planning department including from building advertising strategies to the creative execution and delivery of the campaigns. I was handling PVR cinemas, Iffco Tokio and Intex Mobile.

Education

PGDM - Advertising And Marketing Communication

Apeejay Institute of Mass Communication
04.2014 - 05.2015

BA Vocational - Mass Communication And Video Production

St Xavier's College
03.2011 - 03.2014

High School 12th - Commerce

DAV Kapil Dev Public School
03.2009 - 03.2011

10th Mid School - All Subjects

DAV Kapil Dev Public School
02.2009 - 03.2009

Skills

Team Leader & Player

Knack for Strategy

Relationship Driver

Strong Networker

Strong PowerPoint and Excel control

Timeline

Associate Vice President

Dentsu Creative
04.2024 - Current

Senior Client Services Director

Innocean India
06.2023 - Current

Brand Services Director

Lowe Lintas Gurgaon
03.2021 - 06.2023

Senior Project Manager

McCann Worldgroup India
10.2018 - 02.2021

Account Manager

BBDO India
12.2016 - 10.2018

Brand Associate

Leo Burnett
03.2016 - 11.2016

Management Trainee

August Communications
06.2014 - 06.2015

PGDM - Advertising And Marketing Communication

Apeejay Institute of Mass Communication
04.2014 - 05.2015

BA Vocational - Mass Communication And Video Production

St Xavier's College
03.2011 - 03.2014

High School 12th - Commerce

DAV Kapil Dev Public School
03.2009 - 03.2011

10th Mid School - All Subjects

DAV Kapil Dev Public School
02.2009 - 03.2009
Pallav Palash