Pallavi Bisani
Mumbai
Summary
Product marketing leader who has taken products from 0→1 by blending brand strategy, content creation, and social storytelling with disciplined GTM execution. Brings a user-first mindset and strong cross-functional leadership to launch products that live naturally within culture.
Overview
11
11
years of professional experience
Work History
Product Marketing Manager
Upstox
Mumbai
09.2020 - Current
- Own product marketing for mutual funds and IPO products, impacting thousands of users across acquisition, activation, retention, and reactivation.
- Drove a 13%+ increase in product adoption by improving product positioning, in-app education, and lifecycle messaging.
- Led growth initiatives to reduce dormant users by approximately 15% to 25% through new offer strategies and optimization of in-app user journeys.
- Improved repeat usage and engagement by approximately 20% via personalized nudges, content-led education, and funnel optimization.
- Led end-to-end GTM for new product launches including Gold Bonds and Insurance, covering launch strategy, segmentation, messaging, and adoption plans.
- Partnered with Product, Engineering, Design, and Research teams to influence roadmap prioritization, and ensure launch readiness.
- Coordinated cross-functional execution across marketing, growth, business, and compliance teams.
- Supported revenue growth by improving discovery and conversion across key monetization products.
- Aligned marketing strategies with business KPIs, including monetization, retention, and CSAT, contributing to sustained product growth.
- Contributed to ₹100Cr+ IPL sponsorship campaigns, supporting large-scale brand films, media planning, and integrated marketing execution.
- Balanced brand objectives with performance outcomes across TV, digital, and social channels.
- Led content creation and anchoring for Upstox’s Instagram news page, driving ~2–3x engagement growth through topical, product-led content.
- Executed influencer marketing campaigns to support awareness and adoption for key initiatives.
Brand Associate
Leo Burnett
Mumbai
11.2015 - 06.2017
- Worked on large scale consumer marketing campaigns for HDFC Bank across digital and integrated channels.
- Supported product repositioning initiatives by identifying consumer barriers and refining value propositions.
Brand Associate
Creativeland Asia
Mumbai
06.2015 - 11.2015
- Executed digital first campaigns for brands including Mercedes Benz India and JetPrivilege.
Education
MBA - Marketing
Welingkar Institute of Management
Mumbai04-2020
PG Diploma - Advertising & Marketing
Xavier's Institute of Communication
Mumbai04-2015
Skills
- Product Marketing Strategy
- Go-To-Market (GTM)
- Adoption, Retention & Reactivation
- Monetization Strategy
- Cross-functional Leadership
- Creator & Content Marketing
- Brand & Integrated Marketing
- Data-driven Decision Making
Timeline
Product Marketing Manager
Upstox
09.2020 - Current
Brand Associate
Leo Burnett
11.2015 - 06.2017
Brand Associate
Creativeland Asia
06.2015 - 11.2015
MBA - Marketing
Welingkar Institute of Management
PG Diploma - Advertising & Marketing
Xavier's Institute of Communication